Samera graduated from Ravensbourne University London with an Honours degree in Interior Design Environmental Architecture. After interning for Harper’s Bazaar, Town & Country & Voir fashion Magazine, Samera went on to gain experience in interior design, specialising in interior styling.
As an interior designer at InStyle Direct, Samera manages projects from the concept stage, including creating technical drawings and mood boards to hand-selecting the perfect furniture and finishes. Samera applies her fashion expertise in terms of colour, composition and texture, to ensure the client has the right components for a home which is as functional as it is beautiful.
Sasha studied at the Taiwan Foundation in Art and Design for at a bachelor’s degree in Radio, Television and Film (BA), before obtaining a postgraduate qualification in Experimental Film from Kingston University (MA).
Working for a leading student accommodation has, since then, provided Sasha with a strong background in business development and client relationship management.
At InStyle, Sasha performs the vital role of liaising between Mandarin speaking clients and our design team. She also assists landlords with the selection of furniture packs and is active on WeChat.
Sasha enjoys bringing the visualised wishes of our clients to life by matching design trends to their needs. She is also a regular visitor to exhibitions, where she endeavours to cultivate and develop her creative voice and artistic mindset.
After obtaining a foundation degree in Textiles from Central Saint Martins College, Lauren went on to study at Bath Spa University where she was awarded a BA(Hons) degree in the subject. She is currently studying for a post graduate degree with the British Academy for Interior Design.
After graduating, Lauren joined a furniture manufacturer and supplier as a Sales & Marketing Manager.
Her role at InStyle Direct involves working with clients, from initial mood boards, through to completion. By using our furniture packs and by sourcing additional furniture and accessories, Lauren plays a vital part in bringing their vision to life. Project management is also a key part of her role.
Lauren enjoys juggling multiple tasks and finds it immensely rewarding to see a design concept grow and develop. She constantly monitors social media platforms, magazines and exhibitions for new ideas and the very latest design trends.
Lowela gained a diploma in Interior & Spatial Design from University of the Arts in London, after which she worked as a project handler for a furniture company in the hospitality sector. She subsequently worked as an Interior Decoration Co-ordinator for a high-end residential company in Toronto, Canada.
Her role at InStyle Direct involves providing overall support to the team of interior designers and management as well as liaising with prospective suppliers while keeping all relevant information up to date. She also generates purchase orders and reports for the sales and management teams. Her responsibilities also include the organisation of all stock information on the system. Lowela assists the photographer and warehouse team on photoshoots and helps with general office duties and other projects.
Lowela enjoys being part of a creative and dynamic team and is always seeking out ways to learn new skills.
Amar joined InStyle Direct in 2007 and works with clients ranging from property developers to private individuals and landlords. A key part of his role is to liaise with clients and develop a real understanding of their requirements, whether they are looking for simple furnishings or a full refurbishment project. Amar can advise on the best solutions for the property in terms of design and cost, whether it is a showhome, a rental apartment or a private property. He then liaises with the company’s designers who will translate this brief into a working design. Amar oversees all the refurbishment projects and works closely with all staff from our architect and interior designers to the plummers and builders.
With a managerial career background in the fashion business, Amar enjoys the creative side of his role. He particularly likes working on refurbishment projects which give him the opportunity to combine his creative side with the challenge of reconfiguring an older property. He also works with international clients on InStyle Direct’s overseas interior projects.
Lewis has spent most of his career working in property, initially with the family real estate business in Spain and then moving to Dubai working as a sales manager for a leading property company. With a solid background in real estate, Lewis has a thorough understanding of the needs of landlords, property developers and homeowners.
As a business development associate with InStyle Direct, Lewis focuses on creating and building successful working relationships with clients, from major, national property developers and smaller private developers to landlords, lettings and real estate agents. His key focus is to provide a seamless, professional service for clients, working closely with them throughout a project to ensure the final interior fulfils their brief and is delivered on time and on budget.
“Each project is so different and I love seeing the possibilities,” he says. “Every time I walk into a property my inspiration changes as each is so different, from how much light comes in to its size and layout. Every property has its own ‘USPs’ and I love working with the client to bring out its potential.”
Mark is a driving force in our sales team with a growing portfolio of clients, ranging from private individuals looking for bespoke home design services to property developers, letting and estate agents and investor landlords looking for furnishing packs and dress to sell services.
Customer care is a key part of Mark’s role and he prides himself on his ability to assess a client’s requirements, liaising with the design team to offer stylish but functional design solutions. What he loves most about the job is the sheer variety of people he meets. One minute he can be talking to a major property developer, the next it could be a private client using the services of an interior designer for the first time.
Mark has a strong property background, having been a manager in an estate agency earlier in his career. This, combined with his more recent interiors experience is invaluable in helping him understand the needs of his clients.
James is responsible for developing successful business relationships with key accounts such as property developers, letting agents and private individuals. This covers all aspects of In:Style Direct’s business, from furnishing packs to bespoke design and refurbishment projects. Putting together proposals for new and exciting clients, he also works closely with the company’s designers to help create design schemes that meet the client’s brief, a part of the job that he particularly enjoys.
Regularly out and about meeting developers and agents, James also likes to hold appointments at the company’s design showrooms (in Chelsea and Hammersmith) so that the clients have the opportunity to see the latest furniture collection first hand. He joined In:Style Direct in 2010 and has a strong background in sales, previously working in lighting retail and trade sales
Since graduating from the University of Hertfordshire with a BA (Hons) in Interior Architecture and Design, Rianne has focused on creating luxurious interiors for private homes, from contemporary apartments in residential developments to traditional, period properties.
She draws on this experience in her role as an interior designer at In:Style Direct, creating and project managing bespoke interior design schemes for clients as well as putting together furniture packs for investor landlords and property developers for their showhomes.
Rianne finds inspiration from many sources – of course, social media is important for highlighting key trends but so too are the latest designer fashion collections which offer ideas for adding the new season’s colours and fabrics into an interior to reflect contemporary style. Seeing a design concept emerge from the initial moodboard into a completed interior which her client loves is perhaps Rianne’s greatest motivation.
Lauryna graduated from the University of Middlesex with a First Class Honours degree in Interior Design and then worked on design projects in London and Lithuania, creating interiors for homes as well as businesses.
As an interior designer at In:Style Direct, she works with clients from the initial concept stage of a project, creating mood boards and choosing furnishings and accessories, bringing a client’s vision to life. She also works on the development of the company’s range of furnishing packages.
The ambience of a building is very important to Lauryna and she enjoys visiting the site and getting a feel for the space and how it will work for her client. This helps her create an interior that will not only suit the client’s tastes and lifestyle, but will also complement the building’s architecture. Lauryna regularly visits design exhibitions and follows top designers on social media, giving her inspiration for upcoming projects.