Mark discusses how this fully-furnished Diamond furnishing solution blends sympathetically with the period building and its surroundings. A bold statement was made with its distinctive style that captivated viewers. The interior differentiation from other units on the market resulted in several serious offers.
InStyle Direct was onboarded by Vistry Partnerships to interior design and furnish multiple units at Brunel Street Works’ multi-phase development with 975 homes for sale and to let in Canning Town, London E16.
The furnished units proved an invaluable sales tool resulting in the instant sale of a handful of units and one of the show flats.
Using our entry-level yet high-quality Gold furniture packages in a range of colour schemes and furniture combinations, we achieved consistency among the units that simultaneously boast distinguishable assets to suit each unit’s size, layout, lighting and outlook.
We provided luxury, functionality and practicality in the form of efficient furnishing and furniture packages and in-house, made-to-measure window dressings that were installed speedily to meet the developer’s timeline.
In addition to the furnished units, our commercial services were used to furnish Brunel Street Works’ Concierge area with a clear, continued interior theme that helps reinforce the strong brand identity that Brunel has created in line with the community.
Due to the recent success of the sold furnished flats, we will soon be delivering interior design solutions at Vistry’s Gallions Place housing development.
InStyle Direct has continued its partnership with Mount Anvil to craft high-end furnishings for 1, 2 and 3-bedroom modern homes at The Silk District.
A development that blends craft, luxury and attention to detail requires impressive interiors to match expectations.
In addition to multiple units furnished at the development, we were responsible for creating an on-brand show home using our high-end diamond furniture package that offers innovation, sophistication and elegant style.
Bespoke elements such as art and tableware complete the furnishing solution to ensure the show home sold the specific lifestyle that prospective Silk District residents were looking for.
InStyle Direct worked on a vital, multi-scale project in Greenwich Square’s newest collection of new builds in The Courtyard. Three apartments were transformed into inside-outside show homes to generate interest among investors, landlords and tenants.
Having worked with Berkeley Group across multiple divisions and developments for over 10 years, South Quay Plaza chose InStyle Direct to furnish yet another property. This time around, their one-bedroom showroom at the prestigious South Quay Plaza development.
Having already furnished 50 units at South Quay Plaza, the design and sales team had prior knowledge and experience styling the units in line with the target audience, which enabled us to meet their 3-week deadline.
Situated in the heart of the Canary Wharf financial quarter, South Quay Plaza is a stunning combination of high-rise luxury, five-star facilities and contemporary design. Therefore, the show apartment needed to embody the style, comfort and innovation that would be expected.
InStyle Direct ensured they had access to the property specifications and floor plan for a seamless, integrated approach. The InStyle Direct design team opted for a Gold furniture package, a proven winner when a project calls for clean, crisp lines and understated sophistication. Because of their lighter weight and smaller footprint, the components of the package are ideal for flexible design choices in restricted spaces.
Curtains and window dressings were also incorporated to make the most of the apartment’s natural light. The tight three-week deadline meant that every move and detail had to be meticulously planned, executed and monitored by our experienced team of project managers and production staff.
Interior designer, Rianne Blake, advised Berkeley Homes to opt for a feature wall and provided the developers with a selection of paint colour codes and designs. Although such service is not included with our furniture packages, InStyle Direct is always happy to always offer interior design advice to clients at no extra cost.
The adaptability of the InStyle Direct staff was immediately put to the test right at the start of the project. The apartment that was intended to be used as the show flat, sold before work commenced. The team therefore hurriedly switched to another property in Hampton Tower where they studied the new floor plan and layout before deciding on how to suitably design and furnish to unit. The InStyle direct team ensured that would could have been a setback, didn’t affect the tight deadline.
Kate McLure, Project Sales Manager at London Square was over the moon when a show flat furnished by InStyle Direct, led to a sale in just 3 DAYS.
“InStyle Direct fully furnished and dressed one of our remaining units to push its sale. Within just 3 days after a quick installation (made possible using their stock furniture), the unit sold within The Crosse development in Bermondsey.
The new furniture, layout and colour scheme really brought the apartment to life and helped viewers see the property’s full potential. Interior designer, Severina, was incredibly helpful, offering advice on other interior design aspects, such as a complementary feature wall colour, as part of the professional service. InStyle Direct will now furnish another unit where we anticipate the same success!”