Mark discusses how this fully-furnished Diamond furnishing solution blends sympathetically with the period building and its surroundings. A bold statement was made with its distinctive style that captivated viewers. The interior differentiation from other units on the market resulted in several serious offers.

InStyle Direct was onboarded by Vistry Partnerships to interior design and furnish multiple units at Brunel Street Works’ multi-phase development with 975 homes for sale and to let in Canning Town, London E16.

The furnished units proved an invaluable sales tool resulting in the instant sale of a handful of units and one of the show flats.

Using our entry-level yet high-quality Gold furniture packages in a range of colour schemes and furniture combinations, we achieved consistency among the units that simultaneously boast distinguishable assets to suit each unit’s size, layout, lighting and outlook.

We provided luxury, functionality and practicality in the form of efficient furnishing and furniture packages and in-house, made-to-measure window dressings that were installed speedily to meet the developer’s timeline.

In addition to the furnished units, our commercial services were used to furnish Brunel Street Works’ Concierge area with a clear, continued interior theme that helps reinforce the strong brand identity that Brunel has created in line with the community.

Due to the recent success of the sold furnished flats, we will soon be delivering interior design solutions at Vistry’s Gallions Place housing development.

InStyle’s Senior Interior Designer Severina Oborotova and Property Development Manager Lewis Jayes worked together to create an interior design solution for a two-bedroom apartment at Berkeley’s Royal Arsenal Riverside development as a means of boosting interest and promoting sales.

Having completed numerous furniture package installs for the developers, the team was familiar with the layout and plot through the previous projects using multiple furnishing packs to suit the striking exterior of the riverside development.

Having worked with Berkeley Group across multiple divisions and developments for over 10 years, South Quay Plaza chose InStyle Direct to furnish yet another property. This time around, their one-bedroom showroom at the prestigious South Quay Plaza development.

Having already furnished 50 units at South Quay Plaza, the design and sales team had prior knowledge and experience styling the units in line with the target audience, which enabled us to meet their 3-week deadline.

Situated in the heart of the Canary Wharf financial quarter, South Quay Plaza is a stunning combination of high-rise luxury, five-star facilities and contemporary design. Therefore, the show apartment needed to embody the style, comfort and innovation that would be expected.

InStyle Direct ensured they had access to the property specifications and floor plan for a seamless, integrated approach. The InStyle Direct design team opted for a Gold furniture package, a proven winner when a project calls for clean, crisp lines and understated sophistication. Because of their lighter weight and smaller footprint, the components of the package are ideal for flexible design choices in restricted spaces.

Curtains and window dressings were also incorporated to make the most of the apartment’s natural light. The tight three-week deadline meant that every move and detail had to be meticulously planned, executed and monitored by our experienced team of project managers and production staff.

Interior designer, Rianne Blake, advised Berkeley Homes to opt for a feature wall and provided the developers with a selection of paint colour codes and designs. Although such service is not included with our furniture packages, InStyle Direct is always happy to always offer interior design advice to clients at no extra cost.

The adaptability of the InStyle Direct staff was immediately put to the test right at the start of the project. The apartment that was intended to be used as the show flat, sold before work commenced. The team therefore hurriedly switched to another property in Hampton Tower where they studied the new floor plan and layout before deciding on how to suitably design and furnish to unit. The InStyle direct team ensured that would could have been a setback, didn’t affect the tight deadline.

Kate McLure​, Project Sales Manager at London Square was over the moon when a show flat furnished by InStyle Direct, led to a sale in just 3 DAYS.

“InStyle Direct fully furnished and dressed one of our remaining units to push its sale. Within just 3 days after a quick installation (made possible using their stock furniture), the unit sold within The Crosse development in Bermondsey.

The new furniture, layout and colour scheme really brought the apartment to life and helped viewers see the property’s full potential. Interior designer, Severina, was incredibly helpful, offering advice on other interior design aspects, such as a complementary feature wall colour, as part of the professional service. InStyle Direct will now furnish another unit where we anticipate the same success!”

St William came to InStyle Direct with one main goal: push the sale of the remaining units at their Clarendon development.

The developers chose InStyle Direct for our expertise and portfolio of clients with similar goals, such as Berkeley Homes, Barratt London and Taylor Wimpey.

The team at Clarendon was delighted with the outcome and the smooth project coordination, essential for projects with a particularly tight timeline.

“InStyle Direct is super efficient and catered to all requests and changes. The team at InStyle Direct is very friendly and very knowledgeable on the ever-changing interior. trends.” – Georgia Willis, St William

For more information on the services we provide for properties at the development, please follow

2-bed period home refurbished and designed for an overseas client in North West London.

For more ideas, visit our projects gallery for interior design and refurbishment services:

We made a real visual and quantifiable difference to this North-London property in a short time frame for a far lower cost than the landlord had envisioned. The flat received an instant rental offer of £70 per month more than the flat has previously rented.

Branch and office refurbishments within the commercial sector are a speciality of InStyle Direct’s. Carrying out commercial projects that are on-brand, on-time and on-budget is a big part of what we do.

Benham and Reeve’s White City branch is one of several offices that InStyle Direct was appointed to redesign, refurb and refresh. Work included an on-brand feature wall, backlit wall tiles, steel partitioning and a floor-to-ceiling mirrored pillar, complete with our premium, Diamond furniture package

ani M Interiors by InStyle Direct provided state-of-the-art interior design and renovation services for this multi-million-pound, Georgian-style property by Berkeley Group.

The bespoke interior design and renovation services utilised this stunning period-inspired property’s tall ceilings and large halls.

Luxurious yet practical, the team created a fabulous family home that exudes elegance with a sense of identity and character.

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