Commissioned by Mount Anvil’s CEO for his niece and nephew, InStyle Direct’s experienced Interior Designer, Emma Silburn, showcased remarkable skill and expertise in bringing the vision for The Bouchon project to life. The client’s brief was clear — a relaxing and opulent abode for his family.

The services provided, including Tailored Package with artwork, mirrors, accessories, plants, rug, painting, decorating and interior design, met the client’s brief thoroughly and ensured the project was completed as desired by the start of September.

Emma and Sales Manager James McNeill curated a soothing colour scheme — merging elegant blues and dark greys with warm textures and abstract wallpapers. The amalgamation of contemporary and classic furnishings for the two-bedroom 850 sq. ft apartment reflected the essence of East London, ensuring an appeal to the target audience.

Working without a predefined budget allowed the team creative freedom in selecting furniture and accessories.

Amidst challenges, like dealing with a damaged chest of drawers just before installation, InStyle Direct displayed adeptness in problem-solving, ensuring the project stayed on track.

InStyle Direct completed yet another high-end project for a prestigious West London developer. It was our work that the client requested as part of their negotiation on the purchase of an unfurnished flat, having seen the interior design quality in the showrooms in the same building. The apartment was sold after the client was provided with moodboards from the InStyle team and was assured of the property’s furnished potential.

Visually distinctive with 360 degree views of the London skyline, the prestigious building demands the best in terms of interior design. Led by Head interior designer Severina, the InStyle team created a look that would dovetail with the tastes and aspirations of wealthy international students and young professionals and families: minimal and practical, yet highly tasteful and thoughtful.

Despite potential pandemic-induced delays thrown in the mix, the apartment was completed on schedule. The three-bedroom, 1355 sq. ft property was inspired by the Japandi design philosophy of uncluttered beauty and harmony. Severina used natural colours that would interact variably with the number of light sources. Together with a bespoke 3D-wall feature, this would further enhance and transform the interior in exciting yet subtle ways.

Luxurious minimalism involves a skilled, paring back of interiors while incorporating masses of considered, understated elements that tie the scheme together effortlessly. Hard furnishings and accessories were selected with rigorous quality control and theme consideration and the final result was exactly to the client’s requirements.

After purchasing a property in Point West, our client wanted to substantially upgrade his two-bedroom, 973 sq. ft apartment. Although in need of a thorough update that required heavy refurbishment work, the client was sold by the property’s potential and proximity to South Kensington’s fantastic amenities.

The brief was for the InStyle team to refurbish the apartment and interior design the home using classic upgrades and a timeless palette, full of texture and fashion influences.

The owner was encouraged by our team to divide the kitchen and living room areas for functional and aesthetic benefits. Initially, the client did not want partitioning as one of his main purchasing decisions was based on the open-plan design that provided the illusion of more space. Our best-of-both-worlds solution was a crittall-style glass partition with a sliding transparent door. This required permission from the building manager that the team managed on the client’s behalf.

As well as a clear number of benefits of the crittall door partitioning, each room was able to have its own character which enables interior designer Samera to get particularly creative. Samera included small yet powerful, thoughtful details, like high-quality hardware finishes to give context to the various patterns and colours that the team employed.

This full, bespoke refurbishment and interior design project also included new wood flooring, full rewiring with spotlights and chandelier, built-in kitchen partition, full redecoration, bespoke furniture, curtains and built-in wardrobes. By liaising with the building manager on our client’s behalf, we were also able to obtain the permissions required for AC installation. We also dealt directly with the AC contractor until the installation was complete.

Ani M Interiors by InStyle Direct provided bespoke interior design and renovation services that utilised this period-inspired property’s tall ceilings and large halls.

Luxurious yet practical, the team created a family home that exudes elegance with a sense of identity and character.

Services included full furnishing, decoration refurbishment and joinery throughout in this new build Georgian and Victorian-inspired Richmond chase house by award-winning developer Berkeley.

This two-story house underwent a complete makeover, using only the highest quality and luxuries materials with timeless design.

The project included customisation of furniture, furnishings and fixtures to create a modern and sophisticated urban family living.

Interiors focused on soft, earthy tones combined with premium metallic and marble accents.

– Severina Oborotova, Senior Interior Designer at InStyle 

Ani M by InStyle Direct conducted a full and extensive refurbishment for a London apartment in West Hampstead.

The high-end refurbishment for the semi-detached Victorian house was renovated in a period-appropriate fashion while maximising space with a fresh, contemporary approach.

The overseas client needed their newly-purchased holiday home to be stripped back to its shell, fire-safe, rewired and replastered, with new flooring, heating and plumbing installed, finishes with the finest interior design. The client instilled full trust in the InStyle Direct team to manage the entire project from afar.

The team selected colour and patterns that provided a neoclassical feel. The crisp white colour scheme was accented with navy blue; noted on the upholstery of living area sofa and clever touches throughout the space such as the patterned fabric of the chairs and objets d’art on the shelves, mantelpiece and tables.

As the dining and kitchen area share an open plan space, it was important for the interior design to make each area feel separate yet in harmony. The sweeping clean lines of the Italian dining table and chairs, sideboard and coffee table link the areas while maximising space.

Careful consideration was given to the window dressings. For the window overlooking the kitchen, a simple, fabric blind allows for privacy and everyday usage while the window overlooking the dining area was dressed in swathes of matching fabric for a grand statement.

A chandelier serves as the focal point to the room without cluttering the floor space; its gleaming glass arms bounce sunlight around the space helping it to feel large and airy.

The colour scheme of white, navy blue and fawn continues into the bedroom to create a sense of harmony throughout the apartment and help the space to feel larger. Bespoke wardrobes were handmade to complement the bedside tables sourced by our furnishing specialists in keeping with the neoclassical aesthetic.

The beds and windows in the bedrooms were dressed sumptuously to create a sense of comfort and luxury. A special, narrow radiator was sourced to fit beneath the near floor to ceiling Victorian-style sash windows.

The clever interior design maximised the space while creating the perfect balance between period and modern architecture. The clients were delighted with the result and the smooth workflow, irrespective of the distance and time difference.

“The apartment’s decor has a smart modern aesthetic that nestles perfectly in its Victorian surroundings- a restoration with a contemporary touch.”
– Severina Oborotova, Senior Interior Designer at InStyle Direct

InStyle Direct worked with the existing, traditional furniture by upgrading with fittings, furnishings and accessories for a stunning Spanish-style villa.

Mansi Mehra, InStyle’s Director, ensured that additions were in-keeping with the traditional home when adding the all-important contemporary twist.

Plantlife was added to the interior and outside areas to create a fitting, fluid, botanical theme.

– Mansi Mehra, Director at InStyle 

InStyle Direct brought the Shoreditch buzz into this East London pad. Wild animals and the earthy vibes speak to the quicky community.

As home to one of London’s famous flower markets, a botanical element was incorporated into the Shoreditch property through innovative incentives.

The terrace garden forms as the focal piece, connecting the inside and outside. The designer used raw, exposed materials to connotate youthful energy in modern architecture.

My design ethos for this project was raw, earthy and wild; introduced abstractly through furniture and furnishings along with geometric drapes.

– Lauryna Sutkute, Interior Designer at InStyle

Appointed by developer Barratt London, InStyle Direct was briefed to create a welcoming and modern concierge area in this new development located in Harrow surrounded by thriving town centre.

The project involved designing a bespoke concierge desk to and waiting area that was aesthetically pleasing and practical in equal measures.

Turquoise accents were chosen to match the development’s logo to ensure the area was on-brand and recognisable

– Severina Oborotova, Senior Interior Designer at InStyle  

The client opted for our interior design service for a contemporary aesthetic that had a fun abstract theme.

The formal living area combines a rich colour palette with mustard silks and velvets set off against a bespoke grey oak TV unit.

The bedrooms are the focus for this property, layered with luxurious finishes to create a highly liveable, elegant space.

– Ifrah Buraleh, Senior Interior Designer at InStyle Direct