Located in the prestigious Royal Exchange development by Berkeley Group, InStyle Direct’s interior designer Emma Silburn worked her magic to transform a three-bedroom, 1066 sq ft property. Using InStyle’s Gold Furniture Package, Emma dressed the space for rental purposes.

The goal was to create an inviting and functional environment for potential tenants. Emma and the InStyle team achieved this by selecting the Gold Furniture Package, carefully chosen accessories, and stylish window dressing. The White Gold colour scheme perfectly complemented the apartment’s features and the desired market.

One significant challenge was successfully navigated by Emma: adjusting the quality of the package seamlessly when the client’s plans changed from personal residence to rental. Incorporating voiles and curtains to enhance the apartment’s breathtaking views, set this project apart.

“This apartment boasts large windows with stunning views across Kingston. I chose to highlight its potential by incorporating voiles and curtains throughout. A blend of classic and contemporary furniture pieces, paired with vibrant accessories, brought the space to life and enabled the client to find quality tenants quickly.”

InStyle Direct’s Anna Potcelueva and Sales Manager Violet Xinran Xu undertook the interior design and furnishings of a three-bed apartment in The Clarendon by Berkeley Group, London. The 104 sq. ft. new build was transformed into a contemporary, cosy haven per the client’s brief.

Exact services provided to this homeowner who wishes to use this apartment whenever they travel to London include InStyle Direct’s Full Diamond Furniture Package. The Champagne Diamond theme, elegantly executed with bespoke beds and window dressings, aligned perfectly with the client’s desire for a neutral colour palette.

Despite a curtain delay due to manufacturing issues, Anna and the team ensured the project remained on budget, continuously adapting to client preferences. Anna’s design incorporated marble textures, gilded accents and shimmering curtains, achieving a luxurious and inviting ambience.

The result garnered client satisfaction, realising their vision of a stylish, comfortable home away from home in London.

“To achieve a contemporary, cosy, elegant, and luxurious-looking interior in light neutral tones, we incorporated marble textures and gilded accents. Additionally, we used a sophisticated fabric texture for the curtains, giving them a pleasant and subtle shimmer.”
Anna Potcelueva
Interior Designer, InStyle Direct

InStyle Direct once again partnered with Barratt London to provide an incentive furniture pack for a two-bed unit at Hendon Waterside in NW9, London. Interior Designer Star Sun and Sales Manager James McNeil transformed the apartment to meet the homeowner’s requirements within a tight timeframe.

The curated Gold Furniture Pack, elegant window dressings, and selected accessories were delivered within the client’s budget, ensuring a swift return on investment.

Within two weeks, the unit was flawlessly furnished and ready for occupancy. The apartment welcomed its new occupants in just three weeks, showcasing InStyle Direct’s efficient and effective services.

For impeccable interior design and furnishing solutions, contact InStyle Direct’s expert team to transform your space into an inviting haven.

InStyle Direct skilfully dressed a two-bedroom unit for sale at The Trafalgar, London Square, Watford, under the direction of Interior Designer Emma Silburn.

The client’s ultimate objective, who desired a quick sale, was impeccably achieved by the InStyle team, as evidenced by an offer received within 24 hours of completing the interior dressing.

Following the homeowner’s instructions, Emma designed the apartment with an elegant and contemporary design scheme using the Gold Furniture Package and a palette of neutral colors accented with subtle touches.

Despite encountering the usual challenges of budget and time constraints, mainly while sourcing accessories, artwork and lampshades — the team overcame these obstacles proficiently, ensuring the project was executed flawlessly and on schedule.

Instyle Direct’s successful working relationship with Countryside Partnerships London South, London’s leading property developer, led to another show apartment at their Gallions Place development.

Design Lead Maggie Halsackda and Sales Manager James McNeil selected our White Gold Furniture Package and added feature wall services to transform the striking, 3-bed maisonette to boost interest and promote sales, leading to immediate success.

Having executed numerous furnishing projects for the renowned developer, the InStyle team was familiar with what was required to push sales. Maggie employed colour blocking throughout to add personality without making the unit appear smaller. As the rooms are very bright, it allowed for deeper shades by Farrow and Ball that wonderfully contrasted the spacious flat’s ambiance. This also enabled us to keep decoration costs down with minimal paint use.

As the target audience for this show flat was young professionals, the designer clearly differentiated the different zones — social, work, or relaxing spaces. The selected furniture offered extra storage which is often high on the list of prospective tenants.

Maggie also focused on demonstrating how well plants can grow in the unit and strategically placed them in spots where the windows let in beautiful, warm light.

A particularly speedy completion was required as the client wanted to use the three-bed apartment for a marketing event called Meet the Designer — which was a great success. The developer organized the event so that James and Maggie could speak with the attendees and conduct a well-designed presentation.

“A number of customers who wanted to learn about designing their properties visited this event, and one of the clients actually made an offer for this apartment on the night. My advice to the designers would be not to be afraid of colors; dark colors and light spaces are bound to become best friends.”
Interior Design Lead Maggie Halsackda, Instyle Direct

Bespoke elements such as the brown coffee table, green suede chair, and soft grey sofa with multi-pattern throw pillows created a welcoming, calming, and luxurious atmosphere. They helped viewers envision life at the apartment and the development.

With this project, Maggie successfully transformed the quaint unit inside-out into a chic home, generating tremendous interest among investors, landlords, and tenants.

A VIP overseas client onboarded InStyle Direct to design and furnish a luxury 3-bed apartment at Matcham House Sovereign in the desirable Zone 2 as a family home. Our Homeowner Package was chosen to furnish the spacious apartment, with a few custom modifications made per the client’s request.

InStyle’s designers ensured that the client’s goal of achieving a house that exuded timeless elegance in an urban ambience was met through best-in-class interior design services, which included tailored mood boards, the finest wallpapering, fitted furniture, new flooring under our refurbishment services division and outdoor furnishings.

Upon the client’s request, interior designer Ifrah Buraleh and Sales manager James McNeill chose colours per their preference; however, there was a consistent idea to use neutral tones throughout the apartment. The brief also included a small note to ensure a bright shade for the lounge sofa — which was successfully delivered.

Ifrah chose accent colours of mustard and brass gold in the living room and an abundance of luxurious textures like marble, textured wall coverings and premium velvet upholstery in the bedrooms. The master bedroom, moreover, was designed with a tranquil neutral colour scheme that allowed the stunning detailed headboard to take centre stage.

The InStyle team was in constant touch with the client and, at his request, replaced the bedroom’s carpet flooring with wooden flooring that matched the lounge and hallway.

Should you be interested in a Diamond package, please get in touch with us for more information.

Furnishing, bespoke joinery design and decoration were completed throughout this luxurious new build apartment. We utilised a bolder colour palette, from the warm neutral tones in the bedrooms to the rich mustard in the living room. The living room combines dark and moody elements, such as the feature of dark oak joinery, with contrast added through the lighter furnishings. The second and third bedrooms are designed with a neutral backdrop of charcoal grey, giving off a cosy cocoon feel.

– Ifrah Buralehl, Interior Designer at InStyle Direct 

InStyle Direct’s interior designer, Maggie Halsackda and Sales Manager, James McNeil, were onboarded by an owner-occupier client at Damac Tower to interior design and furnish their three-bedroom apartment using our tailored furniture package.

The client wanted the unit designed for their family, requiring a family-oriented yet sophisticated abode consisting of two creative children’s bedrooms. Creative accessories were used with complementary colours to create kids’ bedrooms that can transform into teen bedrooms at a later stage.

In addition to the interior design solutions, Maggie and the team budgeted to include InStyle’s makeover services. This included contemporary wallpapered feature walls that complete the cohesive scheme.

The package was tailored for the homeowner and the unit’s unique needs with additions such as outsourced items, bespoke beds and bedroom window dressings.

Instyle Direct’s successful working relationship with Berkeley, London’s leading property developer, led to designing yet another unit at Berkeley’s opulent West End Gate development. Lead Interior Designer Ifrah Buraleh and Sales Manager James McNeil especially selected the diamond furniture package to furnish the striking, one-bedroom apartment to boost interest and promote sales which led to immediate success. The full timeline and details can be found below.

SUCCESS TIMELINE

Job assigned – 05.09.22
Design proposal approved – 15.09.22
Install booked – 27.09.22
Property decorated – 22-23.09.22
Property furnished – 27.09.22
Property photographed – 28.09.22
Property viewed and rented – 28.09.22
Tenant moves in – 30.09.22

Having executed numerous furnishing projects for the renowned developer at the West End Gate development, our team was familiar with what was required to push sales. Ifrah also upgraded some key items in the diamond package to add more personality to the space.

As always, the team adhered to the client’s budget and the allocated time slot, completing the project to an impeccable standard in less than four weeks. The 546 square feet space was successfully transformed inside-out into a chic home and generated huge interest among investors, landlords and tenants.

The chosen furniture package was tailored to the specific target market. The apartment was designed to offer a stunning combination of subtle elegance and sophisticated opulence.

Ifrah picked the same colour scheme that earlier proved successful for other West End Gate projects, which helped sell the units straight away.

Ifrah opted for bold, tropical wallpaper as a whimsical touch to the room. Bespoke elements such as the brown coffee table and white flooring ensured the show home sold the specific lifestyle prospective West End Gate residents are looking for.

“Inspired by an oasis, I placed the bold tropical wallpaper in the moulding to create a welcoming, calming and luxurious atmosphere. Something to draw people in but also to be a respite from the bustling city outside.”
— Ifrah Buraleh,

This is one of several show homes we have furnished at the prestigious Westmark Tower in West End Gate. Project lead James McNeill works with our experienced senior interior designers to create spaces that sell visitors a premium way of life.

Our interior designer opted for our Diamond furniture pack with accessories that combines affordability with luxury – a near-impossible combination without using a professional interior design service focused on return on investment.

The existing relationship with Berkeley at their other developments meant they trusted us to meet the target market’s wants, needs, and tastes – essential for sale success.

The state-of-the-art Westmark Tower building needed a spectacular showroom to push the sale of their units. Although this meant luxury, a return on investment was the priority. This meant opting for our premium Diamond furniture pack that offers both value for money and premium furniture, furnishings and accessories.

The existing relationship with the developer and previous success at the Westmark Tower building meant we knew the target market’s wants, needs, and tastes very well.

The interior designer wanted to keep the showroom understated for tranquil elegance. Pops of metallic colour from our White Diamond package offer on-brand consistency that takes the viewer on a coherent journey from the moment they enter the building to the second they enter the show home.

High-end and tasteful furniture, furnishings and accessories transitioned this unit from a property to a sought-after living space that captivated viewers and pushed the sale of units at Westmark Tower.