InStyle Direct completed yet another high-end project for a prestigious West London developer. It was our work that the client requested as part of their negotiation on the purchase of an unfurnished flat, having seen the interior design quality in the showrooms in the same building. The apartment was sold after the client was provided with moodboards from the InStyle team and was assured of the property’s furnished potential.
Visually distinctive with 360 degree views of the London skyline, the prestigious building demands the best in terms of interior design. Led by Head interior designer Severina, the InStyle team created a look that would dovetail with the tastes and aspirations of wealthy international students and young professionals and families: minimal and practical, yet highly tasteful and thoughtful.
Despite potential pandemic-induced delays thrown in the mix, the apartment was completed on schedule. The three-bedroom, 1355 sq. ft property was inspired by the Japandi design philosophy of uncluttered beauty and harmony. Severina used natural colours that would interact variably with the number of light sources. Together with a bespoke 3D-wall feature, this would further enhance and transform the interior in exciting yet subtle ways.
Luxurious minimalism involves a skilled, paring back of interiors while incorporating masses of considered, understated elements that tie the scheme together effortlessly. Hard furnishings and accessories were selected with rigorous quality control and theme consideration and the final result was exactly to the client’s requirements.
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