Show Apartments

Sell Off-Plan and Completed Units Faster With Stunning Show Homes

London’s property market is highly competitive, with over 36,000 new homes delivered on average each year. However, despite increasing buyer demand, developers are still competing for high-value customers, which makes it necessary to present compelling show homes.

At InStyle Direct, we have worked with renowned developers like Berkeley, Concord London, Lodha, Canary Wharf Group, London Square, Regal Homes, Taylor Wimpey and many others to bring newly built units to life and drive sales. By putting together elegantly furnished show homes, we highlight a property’s full potential to prospective buyers, helping developers sell faster and at premium prices.

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Why Do Show Homes Matter?

Boost buyer confidence

Boost Buyer Confidence

While it can be difficult for buyers to visualise empty spaces, a furnished show home is a realistic experience of a desirable living environment.

Sell off-plan and faster

Sell Off-Plan and Faster

Off-plan sales are crucial for revenue generation and managing cash flow, and well-styled homes in the UK sell 50% faster than unfurnished ones.

Increase property value

Increase Property Value

Furnishing homes independently is more expensive and time-consuming for many buyers. Therefore, a well-staged home meets an essential buyer need and helps developers justify higher pricing and reduce negotiations.

Stand out in a competitive market

Stand Out in a Competitive Market

In London's highly competitive property market, Show Homes can make developers stand out by reflecting their premium brand image and the experience they aim to deliver via their finished units.

Convert viewings into sales

Convert Viewings Into Sales

By helping prospective buyers visualise living in a stunning home, professionally furnished properties increase buyer engagement and shorten decision-making times.

How InStyle Direct Helps Developers Sell Faster

Interior styling for maximum appeal

Buying a home can be an aspirational decision for many, and our expert designers can put together high-end show homes to reflect your target market's preferences.

Bespoke show home furniture packages

Whether it is about incorporating the right colour combinations or design style, our high-quality furniture is hand-picked to weave in the brand narrative of your development.

Seamless delivery and installation

Our end-to-end services include everything from consultation to sourcing, delivering and installing the furniture on time without any hassle for developers.

Our Process: From Empty Units to High-Value Show Homes

FAQs

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    What Our Customers Say

    • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

      James Kober
    • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

      Selwa Al-Hazzaa
    • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

      Rasik Mulji
    • Very good service and good products. Thanks Pramod and your team!

      Leah
    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace
    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

      Abdulrahman Alismail
    • Really met my expectations, good quality of the furnitures !

      Karmen Tsang
    • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

      D C
    • Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

      Satish Kapoor
    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter

    Our Brochures

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    Core Brochure

    Core Brochure

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    Guide for Developers

    Guide for Developers

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    Furniture Packages

    Furniture Packages

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    Ani M Interiors

    Ani M Interiors

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    Dressed for Success

    Dressed for Success

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