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Luxury riverside living room with Eames chair and curved sofa. Part of InStyle Direct transformations.

Tailored Show Homes

For London’s Most Prestigious Developments.

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Sell Off-Plan and Completed Units Faster With Stunning Show Homes

London’s property market is highly competitive, with over 36,000 new homes delivered on average each year. However, despite increasing buyer demand, developers are still competing for high-value customers, which makes it necessary to present compelling show homes.

At InStyle Direct, we have worked with renowned developers like Berkeley, Concord London, Lodha, Canary Wharf Group, London Square, Regal Homes, Taylor Wimpey and many others to bring newly built units to life and drive sales. By putting together elegantly furnished show homes, we highlight a property’s full potential to prospective buyers, helping developers sell faster and at premium prices.

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Sophisticated open-plan dining and living area. Professional furnishing for increased London rental appeal.

Why Do Show Homes Matter?

Boost Buyer Confidence

While it can be difficult for buyers to visualise empty spaces, a furnished show home is a realistic experience of a desirable living environment.

Sell Off-Plan and Faster

Off-plan sales are crucial for revenue generation and managing cash flow, and well-styled homes in the UK sell 50% faster than unfurnished ones.

Increase Property Value

Furnishing homes independently is more expensive and time-consuming for many buyers. Therefore, a well-staged home meets an essential buyer need and helps developers justify higher pricing and reduce negotiations.

Stand Out in a Competitive Market

In London's highly competitive property market, Show Homes can make developers stand out by reflecting their premium brand image and the experience they aim to deliver via their finished units.

Convert Viewings Into Sales

By helping prospective buyers visualise living in a stunning home, professionally furnished properties increase buyer engagement and shorten decision-making times.

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How InStyle Direct Helps Developers Sell Faster

Interior styling for maximum appeal

Buying a home can be an aspirational decision for many, and our expert designers can put together high-end show homes to reflect your target market's preferences.

Bespoke show home furniture packages

Whether it is about incorporating the right colour combinations or design style, our high-quality furniture is hand-picked to weave in the brand narrative of your development.

Seamless delivery and installation

Our end-to-end services include everything from consultation to sourcing, delivering and installing the furniture on time without any hassle for developers.

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Our Process: From Empty

Step 1
Step 2
Step 3
Step 4

Close-up of professionally staged marble side table with books and candle. Detail in a London show home.

Consultation and Design Strategy

This is the first step wherein our project managers and designers understand your brand guidelines, architectural strengths and target audience.
Based on these touchpoints, our designers create a comprehensive styling plan to maximise buyer interest.

Designer bedroom with botanical wallpaper and textured cushions. InStyle Direct furnishing for investors.

Furniture and Decor Selection

Right from the primary furniture units like the sofa, bed, and wardrobes to artwork and accessories, the entire inventory is curated and tailored to the unit's space and layout.
Developers can choose from modern, contemporary, luxury, or family-friendly interiors based on the target audience and brand preferences.

Modern dining area with mustard velvet chairs. InStyle Direct transformations for London landlords.

Professional Installation and Styling

This includes a complete setup, including furniture, soft furnishings, artwork, and accessories delivered on time by our in-house fleet without any third-party dependency.
We also ensure all the final touches, like stylish window dressings and custom showpieces, are added to complete the look and provide a market-ready show home.

Stylish reading nook with designer armchair and pampas decor. Before and after London flat transformation.

Marketing-ready Presentation

Once furnished to completion, we also help with professional photography and video tours to market the properties at their best.
The developer can use our photos and videos to optimise both physical viewings and virtual tours to help achieve quick sales.

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Frequently asked questions

A well-furnished show home allows potential buyers to envision living in the space after it's completed and delivered to them in advance, thus helping developers sell units faster.

Yes, we offer multiple design styles and furniture packages tailored to the brand guidelines, architectural style and target audience of different developers.

We can move the furniture to a different empty unit within the same development or take it back based on the developer's requirement.

Based on stock availability, we can install hard furniture packs in a show home within 24 to 48 hours.

Explore Our Show Home Furnishing Projects for Leading Developers

Vastint Phase

Fulton & Fifth

Aspen (Residence Two)

Aspen (Residence One)

Aspen Canary Wharf

Pet-Friendly Winter Garden in Croydon

Chobham Manor, Taylor Wimpey

The Trafalgar, London Square, Watford

Vastint Phase (Residence Four)

Vastint Phase (Residence Two)

Vastint Phase (Residence Three)

Vastint Phase (Residence One)

Open-plan living, dining and kitchen area in a furnished apartment at Horlicks Quarter featuring contemporary furniture and modern interior styling.

Immediate Offer at Horlicks Quarter

Modern bedroom with integrated study area, mirrored wardrobe, and contemporary furnishings at West End Gate, London.

Offer Secured Within 1 Week of Furnishing at Berkeley’s, West End Gate

Contemporary dining area with wooden table, neutral chairs, and floral wall art in Regents View show home

Four Speedy Show Homes for Regent’s View, Berkeley

Modern living room with neutral sofa, armchair, abstract green rug, and minimalist decor in a contemporary apartment

Empty to Outstanding: Furnishing That Assisted Sales at New Avenue

Professional interior design transformation of a London living room featuring modern furniture.

Holiday Home Turned Into High-Performing Rental: Designing for Long-Term Flexibility

Maximising Space and Style: How We Enhanced Aspen Show Homes to Boost Sales

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Build-To-Rent Furnishing Solution

What Our Customers Say

“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”

–Tracy Marks, Overseas AirBnB Host

“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”

–AirBnB Host