Show Apartments

Sell Off-Plan and Completed Units Faster With Stunning Show Homes

London’s property market is highly competitive, with over 36,000 new homes delivered on average each year. However, despite increasing buyer demand, developers are still competing for high-value customers, which makes it necessary to present compelling show homes.

At InStyle Direct, we have worked with renowned developers like Berkeley, Concord London, Lodha, Canary Wharf Group, London Square, Regal Homes, Taylor Wimpey and many others to bring newly built units to life and drive sales. By putting together elegantly furnished show homes, we highlight a property’s full potential to prospective buyers, helping developers sell faster and at premium prices.

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Why Do Show Homes Matter?

Boost buyer confidence

Boost Buyer Confidence

While it can be difficult for buyers to visualise empty spaces, a furnished show home is a realistic experience of a desirable living environment.

Sell off-plan and faster

Sell Off-Plan and Faster

Off-plan sales are crucial for revenue generation and managing cash flow, and well-styled homes in the UK sell 50% faster than unfurnished ones.

Increase property value

Increase Property Value

Furnishing homes independently is more expensive and time-consuming for many buyers. Therefore, a well-staged home meets an essential buyer need and helps developers justify higher pricing and reduce negotiations.

Stand out in a competitive market

Stand Out in a Competitive Market

In London's highly competitive property market, Show Homes can make developers stand out by reflecting their premium brand image and the experience they aim to deliver via their finished units.

Convert viewings into sales

Convert Viewings Into Sales

By helping prospective buyers visualise living in a stunning home, professionally furnished properties increase buyer engagement and shorten decision-making times.

How InStyle Direct Helps Developers Sell Faster

Interior styling for maximum appeal

Buying a home can be an aspirational decision for many, and our expert designers can put together high-end show homes to reflect your target market's preferences.

Bespoke show home furniture packages

Whether it is about incorporating the right colour combinations or design style, our high-quality furniture is hand-picked to weave in the brand narrative of your development.

Seamless delivery and installation

Our end-to-end services include everything from consultation to sourcing, delivering and installing the furniture on time without any hassle for developers.

Our Process: From Empty Units to High-Value Show Homes

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    What Our Customers Say

    • Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

      Satish Kapoor - Google Review


    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

      Rachel Ho - Google Review


    • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

      Rishford Rathor - Google Review


    • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

      Heiko M - Google Review


    • Excellent services and very good reporting on the progress of furniture provisions and interior services.

      CHUN MAK - Google Review


    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca - Google Review


    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher - Google Review


    • Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more

      Cosmecto - Google Review


    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

      Karen Ross - Google Review


    • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

      Rasik Mulji - Google Review


    Our Brochures

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    Core Brochure

    Core Brochure

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    Guide for Developers

    Guide for Developers

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    Furniture Packages

    Furniture Packages

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    Ani M Interiors

    Ani M Interiors

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    Dressed for Success

    Dressed for Success

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