Show apartments

Show homes play a key role in allowing off-plan buyers to get a real feel of a prospective purchase and help reinforce the brand of the developer.

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First impressions are formed instantaneously. Developers have just moments to impress prospective buyers which is why a well-dressed show flat is a vital sales tool.

InStyle Direct’s Unique Positioning

The high number of new developments being built in London has led to increased choice and the need for developers to raise their collective game.

With extensive experience working with London’s most prestigious property developers and investors, property styling is a quick, proven solution that shows a property’s full potential.

Homebuilders are on tight margins and even tighter timelines and rely on efficient, affordable interior design solutions for success.

The success of a development, therefore, often depends on how much expert attention to detail is paid to the show flat or marketing suite. InStyle Direct styles and furnishes show flats to market to increase interest and speed sales.

Our furnishing packs, window dressing techniques and prompt installation service allow our clients to reveal the maximum potential of their sample homes to prospective buyers.

Buyers often request to purchase furnishing packs with their properties to achieve an identical result to the show homes that convinced them to invest in the property.

The flexibility of our show flat service was demonstrated in our approach to a Barratt London commission which required us to complement the Art Deco character of the development with the appropriate design flourishes. A combination of ceiling pendants, line curtains and strategic lighting produced the desired effect for just under £100K, including installation.

What Our Customers Say

  • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

    Heiko M - Google Review

  • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

    Charles Tsai - Google Review

  • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

    Laura Dee - Google Review

  • Excellent services and very good reporting on the progress of furniture provisions and interior services.

    CHUN MAK - Google Review

  • Marc provides not only good & professional advice but always value for money recommendations

    SK Chng - Google Review

  • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

    Aayushi Madani - Google Review

  • Josh did a great job with designing and installing a shelving/storage unit for my hallway closet and bedroom fitted wardrobe. His design was very storage efficient, maximising the small space... read more

    mwl - Google Review

  • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

    DI MAO - Google Review

  • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

    Kate McLure - Google Review

  • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

    London Square - Google Review

Core Services

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High-End Services