Show apartments

Show homes play a key role in allowing off-plan buyers to get a real feel of a prospective purchase and help reinforce the brand of the developer.

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First impressions are formed instantaneously. Developers have just moments to impress prospective buyers which is why a well-dressed show flat is a vital sales tool.

InStyle Direct’s Unique Positioning

The high number of new developments being built in London has led to increased choice and the need for developers to raise their collective game.

With extensive experience working with London’s most prestigious property developers and investors, property styling is a quick, proven solution that shows a property’s full potential.

Homebuilders are on tight margins and even tighter timelines and rely on efficient, affordable interior design solutions for success.

The success of a development, therefore, often depends on how much expert attention to detail is paid to the show flat or marketing suite. InStyle Direct styles and furnishes show flats to market to increase interest and speed sales.

Our furnishing packs, window dressing techniques and prompt installation service allow our clients to reveal the maximum potential of their sample homes to prospective buyers.

Buyers often request to purchase furnishing packs with their properties to achieve an identical result to the show homes that convinced them to invest in the property.

The flexibility of our show flat service was demonstrated in our approach to a Barratt London commission which required us to complement the Art Deco character of the development with the appropriate design flourishes. A combination of ceiling pendants, line curtains and strategic lighting produced the desired effect for just under £100K, including installation.

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