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Square Roots Success: Contemporary Design Sparks Four Rapid Sales

Property Type: 1-Bedroom Show Unit
Location: Hendon, NW9 6LB, London
Client: Pintail Heights
Postcode: NW9
City: London
Services: Painting (feature walls), Furnishing, Accessories, Window Dressing
Result Achieved: Four flats sold off the back of the dressed unit; client satisfaction rated 10/10
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Contemporary desk setup with artwork and chair as part of curated Furniture Packages. give in humanised way

A Legacy of Success: Partnering with London Square

We had the pleasure of continuing our partnership with Square Roots and their newest Pintail Heights development part of the prestigious London Square family we have enjoyed previous success with. Building on our longstanding success with London Square, our partnership has consistently delivered exceptional results. Over the past five years, InStyle Direct has transformed multiple developments for London Square, including a standout luxury two-bedroom apartment at The Crosse that sold within just three days. This earlier project not only highlighted our ability to create captivating, market-ready spaces but also set the benchmark for future collaborations. As London Square’s Project Sales Manager, Kate McClure, noted, “The new furniture, layout and colour scheme really brought the apartment to life and helped our viewers see the property’s full potential.
stylish apartment hallway design at square roots

The Challenge

The developers needed to launch a new phase in its development with a show unit that would captivate young professionals and first-time buyers. The brief was clear: deliver a complete design solution—from concept to installation—in a very tight yet exciting turnaround of just 2–3 weeks. An evolving project with layout changes and the inclusion of select signature pieces from another project added what could have led to setbacks if they weren’t orchestrated with a flexible and rapid adaptation.
white outdoor table and chair on balcony at square roots

The Approach

InStyle Direct rose to the challenge by delivering a contemporary design that resonated with the target audience. Key elements of our approach included:
  • Cohesive Aesthetic: We crafted a neutral, modern palette using soft greens and beiges/taupes, highlighted by striking feature wall painting that provided an impactful focal point.
  • Smart Sourcing: Utilising high-quality stock furnishings complemented by select pieces from previous successful projects ensured a cohesive, proven appeal.
cookbook open to Aleppo Pepper recipe at square roots
  • Efficient Project Management: With a tight deadline, every detail—from painting and furnishing to accessories and outsourced window dressing—was coordinated seamlessly, ensuring a timely and polished finish.
  • Flexibility & Adaptability: When the layout was adjusted mid-project, our team swiftly recalibrated the design to maintain harmony and functionality, keeping the project on track for its rapid launch.
modern open-plan kitchen and dining area at square roots

The Outcome

The transformation of the 1-bedroom show unit delivered exactly what Square Roots needed. The contemporary design and carefully curated furniture pack created an inviting space that perfectly appealed to young professionals and first-time buyers. The dressed unit generated significant interest, leading to the swift sale of four flats and further cementing our longstanding relationship with London Square.
modern glass dining table with four chairs at square roots

Client Feedback:

Adding to that success, Square Roots shared their enthusiasm: “Our recent launch event was a resounding success! A huge thank you to InStyle for their incredible support.” Partner with InStyle Direct for design solutions that deliver real results. Contact us today to see how we can transform your property and drive success in a competitive market.
modern apartment kitchen and dining area at square roots

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What Our Customers Say

“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”

–Tracy Marks, Overseas AirBnB Host

“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”

–AirBnB Host

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”

–Real Estate Agency

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