Rose Gold Package

Enhancing The Plaza Collection: Furnishing Solutions That Secured Sales

Property Type: 1-Bedroom and 2-Bedroom Apartments
Location: The Plaza Collection by Poly
Client: Poly
Postcode: NW7
City: London
Services: Gold Furniture Packages
Result Achieved: Units sold fully furnished to owner-occupiers; designs well-received by potential buyers
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Success Stories

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The Challenge

The developer of The Plaza Collection sought to enhance the appeal of their apartments to accelerate sales. The unique mint green walls artfully provided by the development added character to the units, but they required a cohesive furnishing solution to harmonise with this feature. We aimed to focus on the bedrooms, ensuring the colour schemes complemented the walls while showcasing the spaces’ potential to owner-occupiers.


Our Approach

InStyle Direct furnished the apartments using our Gold Furniture Packages, focusing on creating stylish and cohesive bedrooms that highlighted the mint walls while enhancing the overall aesthetic appeal.

dining room with a round table, chairs, and a feature wall of Cargo House
  • Cohesive Colour Schemes: Each bedroom was styled with bold accents to contrast beautifully with the mint green walls. By choosing colours and textures harmonising with the walls, we ensured the designs were attractive and reflective of the development’s modern aesthetic.
  • 1-Bedroom Apartment: This unit was furnished with a soft aqua palette, featuring a throw and coordinating cushions that complemented the mint backdrop. A grey upholstered bed added sophistication, grounding the design and ensuring a restful atmosphere.
  • 2-Bedroom Apartment: The larger unit featured bedrooms styled with mustard yellow and navy accents. The navy bed frames contrasted elegantly with the mint walls, while the mustard cushions and throws introduced warmth and vibrancy. Layered textures such as plush throws and decorative cushions added depth and comfort to the spaces.

By tailoring the designs to complement the unique features of the development, we ensured that the interiors felt seamless and ready for potential buyers to envision as their own.

Cream accent chair, modern furniture, living room decor of Watford

Key Design Features:

  • Integration with Mint Walls: The soft mint walls served as a tranquil base, and our carefully selected colour schemes worked to enhance rather than compete with this feature.
  • Sophisticated Accents: Bold colours, including navy, aqua, and mustard yellow, provided striking yet harmonious contrasts.
  • Layered Textures: Plush throws, textured cushions, and soft bedding created a welcoming and luxurious feel.
  • Timeless Furniture: The Gold Furniture Package brought a refined look, featuring high-quality, modern pieces in neutral wood and upholstered finishes.

The Outcome

Both units were sold fully furnished to owner-occupiers who appreciated the move-in-ready nature of the apartments. The focus on the bedrooms and the harmonious integration of the mint green walls with the furniture packages received excellent feedback from potential buyers.

Modern bedroom with a king-size bed, bedside tables, and artwork

Ongoing Partnership

This successful project reaffirmed our strong relationship with the developer. Our ability to deliver tailored, high-quality designs has led to continued collaborations, with the client trusting us to enhance the appeal of their properties in future developments.

Key Results:

  • Accelerated Sales: The tailored designs were well-received, leading to swift sales.
  • Enhanced Property Appeal: Thoughtfully styled bedrooms elevated the potential of the units.
  • Continued Partnership: The success of this project solidified an ongoing relationship with the developer.

Conclusion

By focusing on the bedrooms and aligning the colour schemes with the mint walls, InStyle Direct delivered interiors that perfectly blended elegance and functionality. The use of the Gold Furniture Packages showcased the full potential of the apartments, helping the developer achieve their sales goals efficiently.

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    What Our Customers Say

    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace
    • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

      Rishford Rathor
    • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

      Charles Tsai
    • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

      Xing Zhou
    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung
    • I had a very pleasant experience working with Instyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers like... read more

      CY
    • Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

      Andrew Templeton
    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang
    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske
    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum

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