Brief
We understand your timelines, budgets, unit mixes, target audience and style. We also recommend a workshop session to define the project vision and key objectives from the outset.
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-
20+ Years of
experience -
Return Rate
in First Year -
London
Warehouse -
In-House
Fleet -
From Design
to Replenishment -
Family-owned
business -
100 years of Combined
Property Experience
Designing Spaces
That
Retain
Residents
In Build-to-Rent, design drives performance. Our durable, turnkey interiors enhance tenant experience while supporting operational efficiency and long-term rental returns.
Why InStyle Direct for BTR?
Cost Effective
Built to last with smarter spend.
People-First Design
For community-led lifestyle.
ESG Prioritised
Responsible sourcing and ethical work practices.
In-House Delivery & Installation
Complete operational flexibility.
Warehousing
Supporting phased drops and quick deployment.
Who We Help
BTR Sectors We Serve
Furnishing solutions tailored for every type of property and rental market.
Built-to-Rent Furnishing Solutions
Turnkey interiors designed for large-scale BTR developments that are durable, design-led, and built to support occupancy, retention, and long-term operational performance.
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Private Rented Sector Furnishing
Consistent, on-brand furnishing across single assets or sprawling portfolios, with nationwide logistics and asset tracking to keep every property performing.
Explore PRS Solutions
HMO Furniture & Interior Solutions
Practical, durable interiors built for high-occupancy living, maximising space, minimising maintenance, and meeting all compliance requirements.
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Co-Living Interior Design & Furnishing
Community-first design that balances private comfort with vibrant shared spaces, creating environments where residents genuinely want to stay longer.
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Student Accommodation Furnishings
Durable, people-first furnishing solutions designed for high turnover and demanding use without compromising on style or resident experience.
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Single Family Home Rental Furnishing
Warm, liveable interiors for family rental homes, designed to attract quality long-term tenants and protect asset value across your portfolio.
Explore SFH SolutionsBTR Furnishing Services & Solutions
End-to-end furnishing solutions built for scale starting from design and delivery to aftercare and replenishment.
BTR Furniture Packages
Flexible BTR furniture packages designed to rent faster and perform longer.
Flexible and customisable furniture packages that support small projects and large rollouts of hundreds of units. Our design-led packages are intended to make your property stand out in the crowd, helping it rent faster and at the asking price to ensure a good return, while our highly customised packages and services meet all your bespoke requirements.
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Amenity & Communal FF&E
Communal FF&E that builds community and reflects your brand.
We provide communal space furnishings for BTR developments, covering lounges, gyms, co-working areas, concierge zones, and other shared amenities. Our BTR amenity FF&E services ensure design consistency with private units, creating spaces that build community and enhance tenant experience.
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Replenishment & After-care Support
Aftercare and replenishment that keeps every unit performing to standard.
We remain committed after compilation. Our asset management system via barcoding products enables us to trace products back to the manufacturer with ease, providing efficient solutions for the future. Our thorough aftercare service helps operators manage high-turnover tenancies or large portfolios requiring consistent standards.
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Refurbishment & Upgrades
Refurbishment and upgrades that future-proof your existing units.
From paint jobs and floor repairs to major structural upgrades, our dedicated refurbishment team take the stress out of this process with seamless management and high-quality services that support EPC goals and guidelines and boost your property’s appeal.
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Window Dressings
Made-to-measure window dressings for BTR, done entirely in-house.
Made-to-measure window dressings that bring warmth and character to a space, improve lighting and add the illusion of more vertical space. From designing and creating to installation, everything is handled in-house, enabling costs to be strictly controlled to ensure that you receive exceptional value for money.
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Professional Staging for Developers
Developer staging that accelerates lease-up and supports premium pricing.
The International Association of Home Staging suggests that well-staged homes can sell up to 30% faster than their unfurnished counterparts. Our team helps create aspirational interiors that fully highlight your property's potential and enable potential buyers to visualise themselves in the space, which accelerates purchasing decisions and supports premium pricing.
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Our Process
Step-by-step process to BTR furnishing management and support
Design & Proposal
Our designers develop the concept, floor plans and FF&E specifications, then turn the brief into a clear proposal with scope, programme and pricing.
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Sampling & Procurement
We present mock-ups and key materials to validate the design, then manage procurement through our trusted supplier network with quality checks and compliant documentation throughout.
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Contract Signing
All agreed scope, cost, and timeline are formalised in writing, ensuring complete alignment.
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Delivery & Installation
Managing logistics, phased delivery and professional FF&E/OS&E installation. And the team conducts inspections to ensure that every detail matches the design intent.
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Market Readiness & Aftercare
We also help with complimentary professional photography to ensure marketing readiness and provide ongoing aftercare to support residents and keep spaces performing well.
Schedule a callOur ESG Commitment
Planet-first approach
Zero landfill policy
InStyle is on its journey to become carbon neutral
17.7 tonnes of material (cardboard & paper) recycled
2 tonnes of CO2 emissions reduced by recycling
261 trees saved by recycling
406,775 litres of water saved
Active support to charities and local communities
33% less emissions (up to 9.1 tonnes of CO2 reduced) by using a 93%
Euro-compliant, hybrid or electric fleet
Data Range: 2024 - 2025
Blogs
Build To Rent
Build-to-Rent in London: The Developer’s Guide to Furnishing, Specification, and Tenant Appeal
Key Takeaways: BTR accounted for 8% of new homes delivered across Great Britain in 2025, yet it gets outsized attention because it performs strongly on the m...
Featured Projects
BTR Area guides
View All BTR Area Guides
Build To Rent (BTR) in Birmingham
Build to Rent (BTR) in Stratford
Build to Rent (BTR) in Edinburgh
What Our Customers Say
“I am very pleased with the refurb and redecoration work that InStyle carried out on my 1 bed flat in Aldgate. It had become tired and looked bare and unwelcoming. Thanks to InStyle I now have a cosy sanctuary when I working in the city. They handled everything for me so it was very low stress. Thanks guys!” Read More
“Really was a joy to work with Instyle Direct. James was very hands on anf very quick to visit in person. The team handled two residential properties and transformed them into very attractive rentals which has helped to attract the right tenant profile at the right price in an increasingly competitive rental market. Would glady recommend their services.” Read More
“We used Instyle Direct again to furnish our second apartment, and we are absolutely delighted with the result!
The decor looks stunning, with all the gorgeous pieces of furniture and beautiful curtains. Everything has come together so beautifully, and we’re really pleased with the finished space. 😊
A huge thank you to James and Zoe for all your suggestions, guidance and help in creating such a beautiful home. It’s been a pleasure reconnecting with you after a year. You have both been incredibly professional, kind and accommodating throughout the whole process.
We would highly recommend Instyle Direct to our friends and family, and we look forward to working with you again in the future.” Read More
“I had an exceptional experience with Severina and Mark from the InStyle Direct team. Engaged to provide bespoke furnishings for our London flat, they truly provided a wonderful service every step of the way. They listened to our requests, even going so far as to provide sustainability information for everything we ordered, as requested (and taking into account sourcing, materials, etc. from both a planetary and human health perspective). And the final result was absolutely stunning - so much better than I'd imagined. They were really creative with furnishing a small space and making it both elegant and eclectic, capturing a vision I didn't know I'd had! They also went out of their way to support us with several follow-ups, including replacing an item that we'd damaged as a goodwill gesture. They were responsive and very easy to work with. I simply can't say enough good things about my experience with them! I'd recommend Severina and Mark (and the supporting team) without question to anyone looking for high-quality interior design services in London. Thank you!” Read More
“Very good service lead by Mani and Nicole. Happy with the results and very responsive, the ladies know exactly what you need!” Read More
Frequently Asked Questions
Everything you need to know about furniture packages for properties in Build-to-Rent.
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FAQs
Costs may vary based on unit size, specification level, and the scale of the rollout. We offer flexible, customisable furniture packages that work for both small projects and large schemes of hundreds of units. Our complete in-house fleet keeps costs controlled and eliminates third-party markups. For detailed information on prices, speak to our team.
BTR is purpose-built, operated, and managed professionally at scale. Design, durability, and operational efficiency matter more than standard buy-to-let. Interiors need to support high-turnover tenancies, consistent quality across many units, communal amenity spaces, and long-term asset performance, all while contributing to tenant retention.
7-10 years for major items, with soft furnishings and high-contact pieces reviewed more frequently. Our asset management system makes it easier to replenish or replace items fast, keeping your scheme consistent and fresh.
Speed depends on scheme size and specification, but our system is designed for fast, flexible delivery. Our 10,000 sq ft London warehouse holds stock ready for phased drops, and our in-house fleet means we are not dependent on third-party logistics.
Yes. Well-designed, fully furnished units consistently achieve stronger rental yields and faster lease-up than unfurnished equivalents.
We work across the full BTR and PRS spectrum, from large-scale developments, PRS portfolios, and housing associations to all communal spaces, including lounges, gyms, co-working areas, and concierge zones, ensuring design consistency throughout.
Our 10,000 sq ft London warehouse holds stock in readiness for staged drops, and our in-house fleet gives us full control over scheduling without relying on external parties. Our installation team conducts thorough inspections at each phase to ensure every unit matches the design intent before handover.
We have a zero-landfill policy and are actively working towards carbon neutrality. We have recycled 17.7 tonnes of cardboard and paper, and our 93% Euro-compliant hybrid or electric fleet delivers up to 33% fewer emissions, reducing CO₂ by up to 9.1 tonnes. We prioritise responsible sourcing and ethical work practices throughout our supply chain, supporting our clients' ESG reporting requirements.
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With Us?
Our expert designers are ready to transform your space into something extraordinary — from initial concept through to the final finishing touch.
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