Furnishing Packages, Interior Design Concept, Supplier Sourcing, Project Management

Three furnished units let in one week to tenants, maximising yield and eliminating voids.

Portfolio Landlord in London, W12 | Interior Design Success Story

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Three Lets Secured in 1 week at White City, Berkeley Group

Property Type:	Rental Apartments
Client:	Portfolio Landlord
Postcode:	W2
City:	London
Services:	Furnishing Packages, Interior Design Concept, Supplier Sourcing, Project Management
Result Achieved:	Three furnished units let in one week to tenants, maximising yield and eliminating voids.

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Contemporary desk setup with artwork and chair as part of curated Furniture Packages. give in humanised way

The Background

Over the years, InStyle Direct has led many furnishing and interior projects across Berkeley’s White City Living development, earning the trust of both the developer and investors. InStyle has furnished units for the developer to push sales and furnished rental units to help investors minimise void periods by generating good, fast returns.

Our newest work at White City Living is housed in Reflection Apartments, where we’ve already furnished Show homes for the developer. Our furniture packages were used to provide three units, all sitting within the ‘Reflection Collection’ of the Cascades buildings. High-quality yet affordable solutions instantly showed the potential of the new units, leading to three immediate rents secured, as discussed later in the article.

Contemporary living room with styled sofa and artwork in White City London apartment

The Challenge

Our client needed to furnish three adjacent units to achieve a rapid turnaround on lettings despite marketing efforts beginning before furniture installation. With void periods directly impacting return on investment, InStyle Direct ensured that a speedy, strong interest in furnished apartments was generated when cheaper, comparable units were unfurnished.

Bright rental ready living room interior design in White City London apartment

Our Approach

Strategic Package Selection for Peak ROI

We furnished two apartments with our budget-friendly Gold package and the other with our premium Diamond package, each selected to suit its specific market value to appeal to the right clientele to secure quick rents quickly.

Seamless Coordination

We synchronised furniture delivery schedules, so that occupiers could secure their tenancy before installation was complete. This eliminated delays and accelerated decision-making.

Styled sideboard with decor and artwork in a modern White City London apartment

The Outcome

High-Calibre Tenants: Two units were taken by staff from the Taiwanese embassy, with the third secured by a Japanese corporate client, succeeding in appealing to professional and diplomatic markets.
Project Management: Crucially, the move-in-ready interiors were central to generating demand and differentiating these apartments in a competitive market, leading to three apartments being instantly let.
Swift Lets: All three units were let within one week of furnishing, well ahead of the typical market timeline. Enhanced Rental Yield: By furnishing the property, the landlord earned higher rent and avoided empty periods without lowering the price

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.” — The Estate Agency that rented the units

Professionally staged bedroom in White City London designed for fast rental appeal

Long-Term Impact

This success story demonstrates how our long-standing work at White City continues to decrease vacancy periods and attract top-tier tenants, in addition to the show homes we've created for Berkeley, the developer. Reflection Apartments has set a new benchmark for fast occupancy within White City Living, enhancing InStyle Direct’s reputation as the partner of choice for investors seeking swift, secure lets.

Modern bedroom interior design at White City London apartment with neutral tones and styled bedside

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What Our Customers Say

“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”

–Tracy Marks, Overseas AirBnB Host

“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”

–AirBnB Host

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”

–Real Estate Agency

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Three Lets Secured in 1 week at White City, Berkeley Group

The Background

The Challenge

Our Approach

Strategic Package Selection for Peak ROI

Seamless Coordination

The Outcome

Long-Term Impact

Similar Success Stories Nearby

Property Transformation Videos

Get In Touch

What Our Customers Say

Transformative success stories

Our Brochures

Core Brochure

Guide for Developers

Furniture Packages

Ani M Interiors

Dressed for Success