As the China Desk Sales Coordinator, Violet Xu bridges the gap between InStyle Direct and our Chinese-speaking clientele. Violet holds a Master’s degree in Journalism and is a skilled communicator adept at understanding and catering to clients from various backgrounds, domestic and international. Whether working with investors, landlords, or property owners, Violet oversees every step of the renovation process, from furniture packages to bespoke designs and refurbishments.

She is also fluent in English and Chinese, making her an integral part of the InStyle Direct team

Emma Silburn graduated from Norwich University of the Arts with a degree in Fashion Design and pursued further studies in Interior Design at KLC School of Design in Chelsea Harbor. After accumulating valuable experience at renowned interior design companies, Emma has worked on high-end residential projects for leading London developers’ show homes.

Emma’s design aesthetic includes an excellent blend of timeless elegance and contemporary touches. Drawing architectural and design inspiration from her global travels, coupled with her background in fashion (where iconic houses like Dior and Chanel inspire her), she creates a rich tapestry of influences. This allows her to design and deliver sophisticated personal spaces that resonate with her clients.

Star completed his master’s degree in Interior and Spatial Design from UAL, then began his career as an interior designer. As InStyle Direct’s Interior Designer, Star is passionate about crafting personalized spaces that help clients tell their story. He seamlessly weaves together the client’s lifestyle and personality with thoughtful use of colour, texture, and lighting, creating beautiful yet functional environments.

With a background rooted in Asian culture, Star’s knowledge of Feng Shui principles adds another dimension to his design approach. He understands how these principles can enhance the living quality and value of a home, making him a valuable asset for clients, especially those of Asian descent. Fluent in Chinese, Star fosters strong communication, ensuring a seamless design experience for every client

Anna has extensive international interior design experience. With a strong background in workspace and architectural design, her varied skillset extends to bespoke joinery, including bespoke staircases for big-budget residential, commercial and office spaces.

Travelling provides Anna with invaluable cultural insight, making it her mission to visit the museums in the many countries she frequently visits for both work and pleasure.

Anna’s favourite project is Ricardo Bofill’s ‘La Fábrica’ – a former cement factory that was converted to offices and habitation space in the 1970s.

Equally inspired by Scandinavian designers of the 20th century, Anna is drawn to iconic furniture, which she weaves into her statement projects at InStyle Direct.

Rose studied interior architecture and design in London and went on to gain experience working for prestigious interior design firms, quickly grasping the world of high-end interiors.

The interior designer’s skill for interior escapism has proved particularly successful in show homes where she transports viewers to another part of the world.

With solid experience in the high-end sector, Rose specialises in transforming multi-million-pound properties that convert affluent audiences. This has earned her continuous contracts at prestigious developments.

Nicole fell in love with all things interior at the age of 16 when she began working with fabrics and wallpapers in an interior design shop. She then processed that passion into gaining a degree in interior architecture and design.

After graduating, Nicole began her interior design career designing kitchens and bathrooms, where she employed her strong architecture knowledge to create captivating spaces.

Nicole specialises in curating InStyle Direct’s furniture packages for landlords, investors and homeowners. She particularly enjoys creating visual concepts for clients and seeing their reactions when it becomes a reality.

Samera studied interior design and environmental architecture and worked in several interior design firms. Her refined tastes were first established as a junior at Harper’s Bazaar. Samera utilises her fashion-based by injecting high fashion into her designs and sourcing the finest prints and textiles.

Samera’s residential portfolio at InStyle often includes three-figure budgets. She enjoys the creative freedom these bespoke projects provide and is often specifically requested by repeat clients for her unique styling abilities.

Samera enjoys travelling and exhibition hopping. Her favourite interior designers are Kelly Wearstler and Jonathan Adler. Her favourite pieces of architecture are Richard Rogers’ Lloyd’s building and Jean Nouvel’s National Museum of Qatar.

Lowela gained a diploma in Interior & Spatial Design from University of the Arts in London, after which she worked as a project handler for a furniture company in the hospitality sector. She subsequently worked as an Interior Decoration Co-ordinator for a high-end residential company in Toronto, Canada.

Her role at InStyle Direct involves providing overall support to the team of interior designers and management as well as liaising with prospective suppliers while keeping all relevant information up to date. She also generates purchase orders and reports for the sales and management teams. Her responsibilities also include the organisation of all stock information on the system. Lowela assists the photographer and warehouse team on photoshoots and helps with general office duties and other projects.

Lowela enjoys being part of a creative and dynamic team and is always seeking out ways to learn new skills.

Amar joined InStyle Direct in 2007 and works with clients ranging from property developers to private individuals and landlords. A key part of his role is to liaise with clients and develop a real understanding of their requirements, whether they are looking for simple furnishings or a full refurbishment project. Amar can advise on the best solutions for the property in terms of design and cost, whether it is a showhome, a rental apartment or a private property. He then liaises with the company’s designers who will translate this brief into a working design. Amar oversees all the refurbishment projects and works closely with all staff from our architect and interior designers to the plummers and builders.

With a managerial career background in the fashion business, Amar enjoys the creative side of his role. He particularly likes working on refurbishment projects which give him the opportunity to combine his creative side with the challenge of reconfiguring an older property. He also works with international clients on InStyle Direct’s overseas interior projects.

Mark is a driving force in our sales team with a growing portfolio of clients, ranging from private individuals looking for bespoke home design services to property developers, letting and estate agents and investor landlords looking for furnishing packs and dress to sell services.

Customer care is a key part of Mark’s role and he prides himself on his ability to assess a client’s requirements, liaising with the design team to offer stylish but functional design solutions. What he loves most about the job is the sheer variety of people he meets. One minute he can be talking to a major property developer, the next it could be a private client using the services of an interior designer for the first time.

Mark has a strong property background, having been a manager in an estate agency earlier in his career. This, combined with his more recent interiors experience is invaluable in helping him understand the needs of his clients.

What Our Customers Say

  • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

    Selwa Al-Hazzaa - Google Review


  • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

    DI MAO - Google Review


  • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

    Georgia Willis - Google Review


  • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

    Rachel Ho - Google Review


  • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

    Kate McLure - Google Review


  • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

    Khaled Bou Mehdi - Google Review


  • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

    Laura Dee - Google Review


  • Marc provides not only good & professional advice but always value for money recommendations

    SK Chng - Google Review


  • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

    Ashford Scholes - Google Review


  • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

    David Ornsby - Google Review