Anna has extensive international interior design experience. With a strong background in workspace and architectural design, her varied skillset extends to bespoke joinery, including bespoke staircases for big-budget residential, commercial and office spaces.

Travelling provides Anna with invaluable cultural insight, making it her mission to visit the museums in the many countries she frequently visits for both work and pleasure.

Anna’s favourite project is Ricardo Bofill’s ‘La Fábrica’ – a former cement factory that was converted to offices and habitation space in the 1970s.

Equally inspired by Scandinavian designers of the 20th century, Anna is drawn to iconic furniture, which she weaves into her statement projects at InStyle Direct.

Rose studied interior architecture and design in London and went on to gain experience working for prestigious interior design firms, quickly grasping the world of high-end interiors.

The interior designer’s skill for interior escapism has proved particularly successful in show homes where she transports viewers to another part of the world.

With solid experience in the high-end sector, Rose specialises in transforming multi-million-pound properties that convert affluent audiences. This has earned her continuous contracts at prestigious developments.

Nicole fell in love with all things interior at the age of 16 when she began working with fabrics and wallpapers in an interior design shop. She then processed that passion into gaining a degree in interior architecture and design.

After graduating, Nicole began her interior design career designing kitchens and bathrooms, where she employed her strong architecture knowledge to create captivating spaces.

Nicole specialises in curating InStyle Direct’s furniture packages for landlords, investors and homeowners. She particularly enjoys creating visual concepts for clients and seeing their reactions when it becomes a reality.

Samera studied interior design and environmental architecture and worked in several interior design firms. Her refined tastes were first established as a junior at Harper’s Bazaar. Samera utilises her fashion-based by injecting high fashion into her designs and sourcing the finest prints and textiles.

Samera’s residential portfolio at InStyle often includes three-figure budgets. She enjoys the creative freedom these bespoke projects provide and is often specifically requested by repeat clients for her unique styling abilities.

Samera enjoys travelling and exhibition hopping. Her favourite interior designers are Kelly Wearstler and Jonathan Adler. Her favourite pieces of architecture are Richard Rogers’ Lloyd’s building and Jean Nouvel’s National Museum of Qatar.

Lowela gained a diploma in Interior & Spatial Design from University of the Arts in London, after which she worked as a project handler for a furniture company in the hospitality sector. She subsequently worked as an Interior Decoration Co-ordinator for a high-end residential company in Toronto, Canada.

Her role at InStyle Direct involves providing overall support to the team of interior designers and management as well as liaising with prospective suppliers while keeping all relevant information up to date. She also generates purchase orders and reports for the sales and management teams. Her responsibilities also include the organisation of all stock information on the system. Lowela assists the photographer and warehouse team on photoshoots and helps with general office duties and other projects.

Lowela enjoys being part of a creative and dynamic team and is always seeking out ways to learn new skills.

Amar joined InStyle Direct in 2007 and works with clients ranging from property developers to private individuals and landlords. A key part of his role is to liaise with clients and develop a real understanding of their requirements, whether they are looking for simple furnishings or a full refurbishment project. Amar can advise on the best solutions for the property in terms of design and cost, whether it is a showhome, a rental apartment or a private property. He then liaises with the company’s designers who will translate this brief into a working design. Amar oversees all the refurbishment projects and works closely with all staff from our architect and interior designers to the plummers and builders.

With a managerial career background in the fashion business, Amar enjoys the creative side of his role. He particularly likes working on refurbishment projects which give him the opportunity to combine his creative side with the challenge of reconfiguring an older property. He also works with international clients on InStyle Direct’s overseas interior projects.

Mark is a driving force in our sales team with a growing portfolio of clients, ranging from private individuals looking for bespoke home design services to property developers, letting and estate agents and investor landlords looking for furnishing packs and dress to sell services.

Customer care is a key part of Mark’s role and he prides himself on his ability to assess a client’s requirements, liaising with the design team to offer stylish but functional design solutions. What he loves most about the job is the sheer variety of people he meets. One minute he can be talking to a major property developer, the next it could be a private client using the services of an interior designer for the first time.

Mark has a strong property background, having been a manager in an estate agency earlier in his career. This, combined with his more recent interiors experience is invaluable in helping him understand the needs of his clients.

James is responsible for developing successful business relationships with key accounts such as property developers, letting agents and private individuals. This covers all aspects of InStyle Direct’s business, from furnishing packs to bespoke design and refurbishment projects. Putting together proposals for new and exciting clients, he also works closely with the company’s designers to help create design schemes that meet the client’s brief, a part of the job that he particularly enjoys.

Regularly out and about meeting developers and agents, James also likes to hold appointments at the company’s design showrooms (in Chelsea and Hammersmith) so that the clients have the opportunity to see the latest furniture collection first hand. He joined InStyle Direct in 2010 and has a strong background in sales, previously working in lighting retail and trade sales

Severina has a BA (Hons) in Interior Architecture from Middlesex University and also studied Fine Arts and Design at the Eduardo Balsio Art Gymnasium in Lithuania.

Her role at InStyle Direct as Head Designer includes overseeing a team of 8 interior designers. One of the aspects of her role that she most enjoys is meeting clients and finding out about their lifestyle so that she can create an interior that suits their needs. She also enjoys finding creative inspiration in the world around her, from the architectural style of a building to interesting objects she has sourced for a project.

Before joining the company, she worked on wide ranging projects, from the design of an American diner in Twickenham to a complete refurbishment of a four bedroom home in Golders Green.

Max has worked in the furnishing industry for over fifteen years and has extensive knowledge of both the furnishing industry and the rental investment property market. He joined InStyle Direct in 2008 as a Design Assistant and is now Associate Director.


What Our Customers Say

  • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

    Heiko M - Google Review

  • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

    Derick Mendonca - Google Review

  • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

    Jasmin Amirul - Google Review

  • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

    Manfred Nuske - Google Review

  • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

    Olivia Wang - Google Review

  • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

    Rishford Rathor - Google Review

  • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

    Charles Tsai - Google Review

  • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

    Fionn Nixon - Google Review

  • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

    Zhaleah Qayyum - Google Review

  • Excellent services and very good reporting on the progress of furniture provisions and interior services.

    CHUN MAK - Google Review