Anna has extensive international interior design experience across Israel, Latvia and Russia. With a strong background in workspace and architectural design, her varied skillset extends to bespoke joinery, including bespoke staircases for big-budget residential, commercial and office spaces.

Travelling provides Anna with invaluable cultural insight, making it her mission to visit the museums in the many countries she frequently visits for both work and pleasure.

Anna’s favourite project is Ricardo Bofill’s ‘La Fábrica’ – a former cement factory that was converted to offices and habitation space in the 1970s.

Equally inspired by Scandinavian designers of the 20th century, Anna is drawn to iconic furniture, which she weaves into her statement projects at InStyle Direct.

James has a strong background in property, working primarily in the corporate sector. He has substantial knowledge of the industry, specifically the South West London area.

James is responsible for InStyle’s business, network growth, and relationship-building with property developers, investors, and private clients. His strengths include identifying exacting client needs and providing a tailored, personal level of service to InStyle’s new and longstanding clients.

Working closely with InStyle’s large client base and the experienced design team, James ensures the end product meets client expectations.

Rose studied interior architecture and design in London and went on to gain experience working for prestigious interior design firms, quickly grasping the world of high-end interiors.

The interior designer’s skill for interior escapism has proved particularly successful in show homes where she transports viewers to another part of the world.

With solid experience in the high-end sector, Rose specialises in transforming multi-million-pound properties that convert affluent audiences. This has earned her continuous contracts at prestigious developments.

Nicole fell in love with all things interior at the age of 16 when she began working with fabrics and wallpapers in an interior design shop. She then processed that passion into gaining a degree in interior architecture and design.

After graduating, Nicole began her interior design career designing kitchens and bathrooms, where she employed her strong architecture knowledge to create captivating spaces.

Nicole specialises in curating InStyle Direct’s furniture packages for landlords, investors and homeowners. She particularly enjoys creating visual concepts for clients and seeing their reactions when it becomes a reality.

Samera studied interior design and environmental architecture and worked in several interior design firms. Her refined tastes were first established as a junior at Harper’s Bazaar. Samera utilises her fashion-based by injecting high fashion into her designs and sourcing the finest prints and textiles.

Samera’s residential portfolio at InStyle often includes three-figure budgets. She enjoys the creative freedom these bespoke projects provide and is often specifically requested by repeat clients for her unique styling abilities.

Samera enjoys travelling and exhibition hopping. Her favourite interior designers are Kelly Wearstler and Jonathan Adler. Her favourite pieces of architecture are Richard Rogers’ Lloyd’s building and Jean Nouvel’s National Museum of Qatar.

Lowela gained a diploma in Interior & Spatial Design from University of the Arts in London, after which she worked as a project handler for a furniture company in the hospitality sector. She subsequently worked as an Interior Decoration Co-ordinator for a high-end residential company in Toronto, Canada.

Her role at InStyle Direct involves providing overall support to the team of interior designers and management as well as liaising with prospective suppliers while keeping all relevant information up to date. She also generates purchase orders and reports for the sales and management teams. Her responsibilities also include the organisation of all stock information on the system. Lowela assists the photographer and warehouse team on photoshoots and helps with general office duties and other projects.

Lowela enjoys being part of a creative and dynamic team and is always seeking out ways to learn new skills.

Amar joined InStyle Direct in 2007 and works with clients ranging from property developers to private individuals and landlords. A key part of his role is to liaise with clients and develop a real understanding of their requirements, whether they are looking for simple furnishings or a full refurbishment project. Amar can advise on the best solutions for the property in terms of design and cost, whether it is a showhome, a rental apartment or a private property. He then liaises with the company’s designers who will translate this brief into a working design. Amar oversees all the refurbishment projects and works closely with all staff from our architect and interior designers to the plummers and builders.

With a managerial career background in the fashion business, Amar enjoys the creative side of his role. He particularly likes working on refurbishment projects which give him the opportunity to combine his creative side with the challenge of reconfiguring an older property. He also works with international clients on InStyle Direct’s overseas interior projects.

Mark is a driving force in our sales team with a growing portfolio of clients, ranging from private individuals looking for bespoke home design services to property developers, letting and estate agents and investor landlords looking for furnishing packs and dress to sell services.

Customer care is a key part of Mark’s role and he prides himself on his ability to assess a client’s requirements, liaising with the design team to offer stylish but functional design solutions. What he loves most about the job is the sheer variety of people he meets. One minute he can be talking to a major property developer, the next it could be a private client using the services of an interior designer for the first time.

Mark has a strong property background, having been a manager in an estate agency earlier in his career. This, combined with his more recent interiors experience is invaluable in helping him understand the needs of his clients.

James is responsible for developing successful business relationships with key accounts such as property developers, letting agents and private individuals. This covers all aspects of InStyle Direct’s business, from furnishing packs to bespoke design and refurbishment projects. Putting together proposals for new and exciting clients, he also works closely with the company’s designers to help create design schemes that meet the client’s brief, a part of the job that he particularly enjoys.

Regularly out and about meeting developers and agents, James also likes to hold appointments at the company’s design showrooms (in Chelsea and Hammersmith) so that the clients have the opportunity to see the latest furniture collection first hand. He joined InStyle Direct in 2010 and has a strong background in sales, previously working in lighting retail and trade sales

Maggie works with homeowners, developers and landlords who require varied services yet the same high level of customer service that’s synonymous with InStyle Direct. Specialising in creating showstopping show flats that push the sale of units at the most prestigious developments across London, Maggie’s signature style is regularly requested.

Maggie particularly enjoys bespoke projects where she performs detailed research analysis on the property’s area to ensure inside/outside fluidity. In addition, as a company that support small businesses, Maggie enjoys the freedom to explore the area for local, one-of-a-kind finds in boutiques and concept stores.

An avid exhibition attendee, Maggie enjoys degree shows at UAL for fresh, unconventional ideas. In her spare time, Maggie enjoys watching Interior Design Masters and making clay sculptures and painting her own artworks around the home. In fact, you’ll often find her very own artwork gracing clients’ properties!

Maggie’s inspirations include fashion designer, Roksanda Ilinčić, who designed the show apartment at the Kings Cross Gasholders, deeming it truly unconventional and detailed and inspiring Maggie’s play with shapes and textures.

Having always lived in the city, Maggie is skilled in maximising storage and practical space. However, this skill she has further advanced as a member of the CERN organisation, which follows the ‘form follows function’ aspect of space.

What Our Customers Say

  • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

    London Square - Google Review

  • Josh did a great job with designing and installing a shelving/storage unit for my hallway closet and bedroom fitted wardrobe. His design was very storage efficient, maximising the small space... read more

    mwl - Google Review

  • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

    Derick Mendonca - Google Review

  • Excellent services and very good reporting on the progress of furniture provisions and interior services.

    CHUN MAK - Google Review

  • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

    Rachel Ho - Google Review

  • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

    Georgia Willis - Google Review

  • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

    Manfred Nuske - Google Review

  • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

    Rishford Rathor - Google Review

  • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

    Olivia Wang - Google Review

  • Marc provides not only good & professional advice but always value for money recommendations

    SK Chng - Google Review