Brief
We understand your timelines, budgets, unit mixes, target audience and style. We also recommend a workshop session to define the project vision and key objectives from the outset.
Schedule a callBuilt-to-Rent Excellence
People-first interiors designed for a memorable living experience and strong rental returns.
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20+ Years of
experience -
Return Rate
in First Year -
London
Warehouse -
In-House
Fleet -
Projects Completed
Annually -
Family-owned
business -
100 years of Combined
Property Experience
Designing Spaces
That
Retain
Residents
In Build-to-Rent, design drives performance. Our durable, turnkey interiors enhance tenant experience while supporting operational efficiency and long-term rental returns.
Why InStyle Direct for BTR?
Cost Effective
Built to last with smarter spend.
People-First Design
For community-led lifestyle.
ESG Prioritised
Responsible sourcing and ethical work practices.
In-House Delivery & Installation
Complete operational flexibility.
Warehousing
Supporting phased drops and quick deployment.
Who We Help
Sectors We Serve
Furnishing solutions tailored for every type of property and rental market.
Built-to-Rent Furnishing Solutions
Turnkey interiors designed for large-scale BTR developments that are durable, design-led, and built to support occupancy, retention, and long-term operational performance.
Explore BTR Solutions
Private Rented Sector Furnishing
Consistent, on-brand furnishing across single assets or sprawling portfolios, with nationwide logistics and asset tracking to keep every property performing.
Explore PRS Solutions
HMO Furniture & Interior Solutions
Practical, durable interiors built for high-occupancy living, maximising space, minimising maintenance, and meeting all compliance requirements.
Explore HMO Solutions
Co-Living Interior Design & Furnishing
Community-first design that balances private comfort with vibrant shared spaces, creating environments where residents genuinely want to stay longer.
Explore Co-Living Solutions
Student Accommodation Furnishings
Durable, people-first furnishing solutions designed for high turnover and demanding use without compromising on style or resident experience.
Explore Student Solutions
Single Family Home Rental Furnishing
Warm, liveable interiors for family rental homes, designed to attract quality long-term tenants and protect asset value across your portfolio.
Explore SFH SolutionsBTR Furnishing Services & Solutions
End-to-end furnishing solutions built for scale starting from design and delivery to aftercare and replenishment.
BTR Furniture Packages
Flexible BTR furniture packages designed to rent faster and perform longer.
Flexible and customisable furniture packages that support small projects and large rollouts of hundreds of units. Our design-led packages are intended to make your property stand out in the crowd, helping it rent faster and at the asking price to ensure a good return, while our highly customised packages and services meet all your bespoke requirements.
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Amenity & Communal FF&E
Communal FF&E that builds community and reflects your brand.
We provide communal space furnishings for BTR developments, covering lounges, gyms, co-working areas, concierge zones, and other shared amenities. Our BTR amenity FF&E services ensure design consistency with private units, creating spaces that build community and enhance tenant experience.
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Replenishment & After-care Support
Aftercare and replenishment that keeps every unit performing to standard.
We remain committed after compilation. Our asset management system via barcoding products enables us to trace products back to the manufacturer with ease, providing efficient solutions for the future. Our thorough aftercare service helps operators manage high-turnover tenancies or large portfolios requiring consistent standards.
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Refurbishment & Upgrades
Refurbishment and upgrades that future-proof your existing units.
From paint jobs and floor repairs to major structural upgrades, our dedicated refurbishment team take the stress out of this process with seamless management and high-quality services that support EPC goals and guidelines and boost your property’s appeal.
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Window Dressings
Made-to-measure window dressings for BTR, done entirely in-house.
Made-to-measure window dressings that bring warmth and character to a space, improve lighting and add the illusion of more vertical space. From designing and creating to installation, everything is handled in-house, enabling costs to be strictly controlled to ensure that you receive exceptional value for money.
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Professional Staging for Developers
Developer staging that accelerates lease-up and supports premium pricing.
The International Association of Home Staging suggests that well-staged homes can sell up to 30% faster than their unfurnished counterparts. Our team helps create aspirational interiors that fully highlight your property's potential and enable potential buyers to visualise themselves in the space, which accelerates purchasing decisions and supports premium pricing.
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Our Process
Step-by-step process to BTR furnishing management and support
Design & Proposal
Our designers develop the concept, floor plans and FF&E specifications, then turn the brief into a clear proposal with scope, programme and pricing.
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Sampling & Procurement
We present mock-ups and key materials to validate the design, then manage procurement through our trusted supplier network with quality checks and compliant documentation throughout.
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Contract Signing
All agreed scope, cost, and timeline are formalised in writing, ensuring complete alignment.
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Delivery & Installation
Managing logistics, phased delivery and professional FF&E/OS&E installation. And the team conducts inspections to ensure that every detail matches the design intent.
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Market Readiness & Aftercare
We also help with complimentary professional photography to ensure marketing readiness and provide ongoing aftercare to support residents and keep spaces performing well.
Schedule a callOur ESG Commitment
Planet-first approach
Zero landfill policy
InStyle is on its journey to become carbon neutral
17.7 tonnes of material (cardboard & paper) recycled
2 tonnes of CO2 emissions reduced by recycling
261 trees saved by recycling
406,775 litres of water saved
Active support to charities and local communities
33% less emissions (up to 9.1 tonnes of CO2 reduced) by using a 93%
Euro-compliant, hybrid or electric fleet
Data Range: 2024 - 2025
Blogs
Build To Rent
How to Let a New Build Faster: The Agent Playbook...
Key Takeaways: New builds take longer to let or sell when agents treat them as regular stock. Bare units lacks the emotional pull; viewing, staging or furnishing a property can dir...
Featured Projects
BTR Area guides
View All BTR Area Guides
Build To Rent (BTR) in Birmingham
Build to Rent (BTR) in Stratford
Build to Rent (BTR) in Edinburgh
What Our Customers Say
“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”
–Tracy Marks, Overseas AirBnB Host
“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”
–AirBnB Host
“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”
–Real Estate Agency
Frequently Asked Questions
Everything you need to know about furniture packages for properties in Build-to-Rent.
Ask Us AnythingFAQs
Costs may vary based on unit size, specification level, and the scale of the rollout. We offer flexible, customisable furniture packages that work for both small projects and large schemes of hundreds of units. Our complete in-house fleet keeps costs controlled and eliminates third-party markups. For detailed information on prices, speak to our team.
BTR is purpose-built, operated, and managed professionally at scale. Design, durability, and operational efficiency matter more than standard buy-to-let. Interiors need to support high-turnover tenancies, consistent quality across many units, communal amenity spaces, and long-term asset performance, all while contributing to tenant retention.
7-10 years for major items, with soft furnishings and high-contact pieces reviewed more frequently. Our asset management system makes it easier to replenish or replace items fast, keeping your scheme consistent and fresh.
Speed depends on scheme size and specification, but our system is designed for fast, flexible delivery. Our 10,000 sq ft London warehouse holds stock ready for phased drops, and our in-house fleet means we are not dependent on third-party logistics.
Yes. Well-designed, fully furnished units consistently achieve stronger rental yields and faster lease-up than unfurnished equivalents.
We work across the full BTR and PRS spectrum, from large-scale developments, PRS portfolios, and housing associations to all communal spaces, including lounges, gyms, co-working areas, and concierge zones, ensuring design consistency throughout.
Our 10,000 sq ft London warehouse holds stock in readiness for staged drops, and our in-house fleet gives us full control over scheduling without relying on external parties. Our installation team conducts thorough inspections at each phase to ensure every unit matches the design intent before handover.
We have a zero-landfill policy and are actively working towards carbon neutrality. We have recycled 17.7 tonnes of cardboard and paper, and our 93% Euro-compliant hybrid or electric fleet delivers up to 33% fewer emissions, reducing CO₂ by up to 9.1 tonnes. We prioritise responsible sourcing and ethical work practices throughout our supply chain, supporting our clients' ESG reporting requirements.
Take The Next Step
With Us?
Our expert designers are ready to transform your space into something extraordinary — from initial concept through to the final finishing touch.
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