Build to Rent (BTR) in Stratford

A dynamic gateway to East London's thriving rental market, powered by world-class transport connectivity, Olympic legacy infrastructure, and ambitious regeneration initiatives. Explore the market, flagship developments and turnkey furnishing solutions that accelerate lease-up and maximise ROI.

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BTR Pipeline

Operational

3,000+ (Estimated across major developments)

Under construction

Approx. 2,000

Proposed

5,000-6,000 (including wider Newham)

*Newham Regeneration Project, Stratford Original, Buildington Development Tracker 2024-2025

One of Europe’s largest regeneration projects

6th busiest station in the UK for National Rail entries/exits.

Growing workforce due to strategic location

Stratford Area Snapshot & Growth Drivers

Stratford and Wider Newham are emerging as one of London’s important BTR zones with institutional investment, massive regeneration projects, and infrastructure upgrades shaping this area into a desirable destination. Build to Rent has played a significant role in sustaining the Olympic legacy in Stratford through the development of East Village and the Olympic Park and since 2012, Stratford has built on its strengths as one of London’s key transport hubs.

Population Growth

+13.39% (Newham 2012-22)

Local economy income generation

Estimated over 100,000 new jobs could be created by 2030, bringing more even more money into the area

Regeneration efforts

£1bn+ Carpenters Estate transformation, £1.3bn wider Stratford Vision initiatives

Connectivity

6th busiest station in the UK for National Rail entries/exits, along with 128 million+ passenger movements recorded in 2019.

*Bidwells 2024, Rightmove, Zoopla, Plumplot, BBC Case study - urban regeneration in Stratford

Median salary

£51.7k (Newham)

Demand profile

Young professionals, students, international residents, families seeking affordable London living

Why Partner With Us

A quick view of the benefits InStyle Direct brings to BTR operators and investors.

People-first Design

Resident-led layouts, soft acoustics, and colour palettes designed to improve your target tenant’s lifestyle.

ESG-aligned Operations

Zero-landfill policy, active recycling, a lower-emission fleet, and measurable impact statistics.

Cost-effective

Packages starting at £3,395 + VAT for single units, with volume pricing and standardised FF&E.

Speed & Scale

In-house fleet and London warehouse enable phased rollouts and rapid turns between lets.

One Accountable Team

Dedicated PM, unit-level snagging and hassle-free handovers with minimal subcontracting.

Proven Track Record

Family-owned since 2004, 1,000+ projects/year, and 100+ years of combined expertise.

Stratford BTR Market Overview

The Olympic village regeneration legacy in Stratford has paved the way for BTR across UK, and Stratford continues to remain a strong BTR contender driven by infrastructure upgrades, top connectivity, and major regeneration plans.

Average PCM

£2,567

Typical Rental Yield

5.80% (outer London, inc. Stratford)

Current operational & pipeline communities

7-8 operational

*Exeter Daily, Resident Magazine,

Notable operators

Get Living Vastint Greystar UNCLE

Stratford BTR made simple: turnkey furnishing solutions, people-first design, and cost-effective interiors—installed fast and let-ready.

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Flagship Developments

Vibrant green and pink detailed bedroom staging in a Dubai flat, demonstrating high-impact interior design for rental appeal

Sugar House Island

A landmark mixed-use development featuring 1,200 modern BTR apartments with extensive amenities, including concierge, gym, restaurants, and pub facilities. Located adjacent to the Olympic Park with waterside living and excellent connectivity to Stratford Station.

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Stylish sales suite interior design showcasing green velvet chairs and sofa. Highlights furnishing packages appeal

Portland Place

Portland Place features a collection of studios and one- to four-bedroom premium apartments with modern amenities, such as an on-site gym, wellness centre, co-working space, rooftop terrace, screening room, and botanical skybridge overlooking the wetlands and Queen Elizabeth Olympic Park.

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Stratford Halo

With a mix of one-, two- and three-bedroom apartments, Stratford Halo features 704 mixed-tenure units. The development offers green open space and the convenience of a large indoor shopping complex, along with amenities like concierge service, a residents' gym, TV lounge & games room.

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East Village

The UK's first and largest Olympic legacy BTR neighbourhood, developed by Get Living. Spanning 67 acres with 3,824 homes housing over 6,500 residents, East Village features Victory Plaza and Portland's Place with amenities including rooftop gardens, gym, co-working spaces, and 30+ independent retailers and cafés

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Rental Insights

Unit Type	Average Rent (BTR & PRS)
1 Bed	£1,550–£2,700/pm
2 Bed	£2,250–£3,100/pm
3 Bed	£2,750–£4,000/pm

Source: All numbers are approximate and taken from various market sources

Why Stratford works for BTR

Connectivity

Excellent regional and national links

Talent pool

A youth-centric and productive workforce

Economy

Over 100,000 new jobs could be created by 2030

Environment focus

Olympic legacy park with green spaces, walking, cycling routes with green habitat

*BBC Case study - urban regeneration in Stratford

InStyle Direct for Stratford BTR operators

InStyle Direct delivers affordable, flexible, tenant-ready BTR furnishing solutions backed by our 20+ years of furnishing experience. Our approach centres around people-first design with unmatched flexibility, helping remove all complexity for BTR projects while ensuring every apartment is ready to rent on schedule – whether it's a single block or multi-phase rollout. We have supported top BTR schemes in Stratford, including Sugar House Island, with multi-phase projects guided by our people-first design policy.

Warehousing & logistics

10,000 sq ft London warehouse — phased rollouts & safe storage

Project delivery

Dedicated PM, unit-level snagging, and rapid apartment-by-apartment installs

ESG & compliance

Responsible sourcing, recycling programmes and UK fire-safety compliance by default

Scale

Capability to furnish 10—1,000+ units with volume pricing

"For Build to Rent, speed and consistency matter. Our turnkey, cost-effective fit-outs put tenants first and cut voids."

Our ESG Commitment

Planet-first approach

Zero landfill policy

InStyle is on its journey to become carbon neutral

17.7 tonnes of material (cardboard & paper) recycled

2 tonnes of CO2 emissions reduced by recycling

261 trees saved by recycling

406,775 litres of water saved

Active support to charities and local communities

33% less emissions (up to 9.1 tonnes of CO2 reduced) by using a 93% Euro-compliant, hybrid or electric fleet

Data Range: 2024 - 2025

Designed for Durability

Durability protects Net Operating Income (NOI). Our furnishing systems are engineered for daily wear, quick turns and long lifecycles while remaining comfortable and attractive for residents.