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100% Immediate Rentals - How InStyle Direct Furnished 450 Units for Vastint's Build-to-Rent Scheme

Developer: Vastint
Client: Sugar House Island
Postcode: EC15
Units furnished: 450 (show homes, studios, 1,2,3 bedrooms)
Services: Tailored furniture packages
Result Achieved: 100% immediate rentals – wait list generated

Sugar House Island in Stratford is a dynamic, large-scale build-to-rent (BTR) scheme developed by Vastint. Known as the Isle of Opportunity, this project exemplifies Vastint’s dedication to creating vibrant, sustainable, and desirable residential communities across the UK. InStyle Direct partnered with Vastint to complete the first two phases of this impressive development, delivering over 450 furnished properties, including show homes, studios, and 1, 2, and 3-bedroom units. Our services included providing durable furnishing packages, tailored for the development.

The initial phase of the project presented several challenges, particularly those related to maintaining Covid-safe working conditions. Through professionalism, seamless logistics, and a solution-focused approach, we successfully navigated these obstacles.
Our work on the first phase of properties resulted in a 20% increase in rent value, generating high demand and a waiting list of prospective renters. This success was driven by our ability to deliver on-trend furnishing schemes within budget and with a quick turnaround. Each phase was completed ahead of schedule, with a swift turnaround time of just 10 weeks per phase.

InStyle Direct’s Associate Director, Max Prychidko, was instrumental in visualising and realising Vastint’s vision. The furnished apartments were designed to suit a diverse range of individuals from professionals to students and beyond, helping establish a desirable and attainable living experience. Additionally, 100% of the units were immediately rented, generating a waitlist for future tenants.

“After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them. We appointed them to furnish our largest collection of homes at Sugar House Island. They have delivered consistently in very challenging times, and I am impressed with their commitment, market knowledge, and professionalism. It has been a pleasure working with everyone, from the designers to the delivery and installation team. And I hope to continue this partnership in the coming years.” – Vastint, international real estate organisation

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    • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

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    • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

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    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

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    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

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    • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

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    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

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    • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

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    • Very good service and good products. Thanks Pramod and your team!

      Leah - Google Review


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