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100% Immediate Rentals - How InStyle Direct Furnished 450 Units for Vastint's Build-to-Rent Scheme

Developer: Vastint
Client: Sugar House Island
Postcode: EC15
Units furnished: 450 (show homes, studios, 1,2,3 bedrooms)
Services: Tailored furniture packages
Result Achieved: 100% immediate rentals – wait list generated

Sugar House Island in Stratford is a dynamic, large-scale build-to-rent (BTR) scheme developed by Vastint. Known as the Isle of Opportunity, this project exemplifies Vastint’s dedication to creating vibrant, sustainable, and desirable residential communities across the UK. InStyle Direct partnered with Vastint to complete the first two phases of this impressive development, delivering over 450 furnished properties, including show homes, studios, and 1, 2, and 3-bedroom units. Our services included providing durable furnishing packages, tailored for the development.

The initial phase of the project presented several challenges, particularly those related to maintaining Covid-safe working conditions. Through professionalism, seamless logistics, and a solution-focused approach, we successfully navigated these obstacles.
Our work on the first phase of properties resulted in a 20% increase in rent value, generating high demand and a waiting list of prospective renters. This success was driven by our ability to deliver on-trend furnishing schemes within budget and with a quick turnaround. Each phase was completed ahead of schedule, with a swift turnaround time of just 10 weeks per phase.

InStyle Direct’s Associate Director, Max Prychidko, was instrumental in visualising and realising Vastint’s vision. The furnished apartments were designed to suit a diverse range of individuals from professionals to students and beyond, helping establish a desirable and attainable living experience. Additionally, 100% of the units were immediately rented, generating a waitlist for future tenants.

“After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them. We appointed them to furnish our largest collection of homes at Sugar House Island. They have delivered consistently in very challenging times, and I am impressed with their commitment, market knowledge, and professionalism. It has been a pleasure working with everyone, from the designers to the delivery and installation team. And I hope to continue this partnership in the coming years.” – Vastint, international real estate organisation

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    • Josh did a great job with designing and installing a shelving/storage unit for my hallway closet and bedroom fitted wardrobe. His design was very storage efficient, maximising the small space... read more

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    • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

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    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

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    • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

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    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

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    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

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    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

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