Rose Gold Package

2-Bed Apartment at Alington House, Clarendon

Developer: St. William
Client: Clarendon
Postcode: N8
City: London
Services: Dressed to Sell
Result Achieved: Developer was very satisfied as dressing achieved the objective to sell the last remaining units on the building.
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It all started when the leading property developer, St. William, contacted us with an instruction to dress up a show apartment at its recently completed Clarendon development in Haringey. A show apartment is crucial to any developer as it is the first impression of a residence to potential buyers and can influence their decision in a big way. The show apartment was a two-bedroom residence at the Alington House phase of Clarendon. The project was led by our sales manager, Mark and included creative inputs and expertise of our design team. The first step was to decide on a suitable furniture pack that could blend perfectly with the apartment's layout and accentuate its overall appeal.

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Alington House, Clarendon

After a few design tests, we selected our White Gold Furniture Package for its relatively lighter components that were best suited for the compact dimensions of the property. The package included a 2.5-seat sofa and armchair in the living room to complement the dining space and blend in with the rest of the furniture pieces. Additional decor items, such as the installation of abstract pieces of art on the walls and small indoor plants, further elevated the overall style quotient of the apartment.

Clarendon Show Flat

A palette of white, grey and black are the primary colours of our White Gold Package that we used to transform the empty show apartment into a desirable home for visitors. As a signature element, a window in the master bedroom was dressed to impress by offsetting it with a strategically placed collage.

The proof is in the pudding, and for our client, it came as a quick sale of the apartment after dressing it up with our fabulous furniture package and superior design sense. While it took our design team just two weeks to get the apartment fully dressed and ready for sale, the client was thoroughly impressed by the quick turnaround, minimal disruption and efficiency of our service.

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    What Our Customers Say

    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      Katrina Hu
    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee
    • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

      D C
    • Thanks to James and Severina for doing such a fab job fitting out my flat, even during lockdown! The improvement on what was there before is amazing. Having... read more

      Jamie Evans
    • Very good service and good products. Thanks Pramod and your team!

      Leah
    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter
    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace
    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square
    • Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more

      Cosmecto
    • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

      James Kober

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