Rose Gold Package

2-Bed Apartment at Alington House, Clarendon

Developer: St. William
Client: Clarendon
Postcode: N8
City: London
Services: Dressed to Sell
Result Achieved: Developer was very satisfied as dressing achieved the objective to sell the last remaining units on the building.
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It all started when the leading property developer, St. William, contacted us with an instruction to dress up a show apartment at its recently completed Clarendon development in Haringey. A show apartment is crucial to any developer as it is the first impression of a residence to potential buyers and can influence their decision in a big way. The show apartment was a two-bedroom residence at the Alington House phase of Clarendon. The project was led by our sales manager, Mark and included creative inputs and expertise of our design team. The first step was to decide on a suitable furniture pack that could blend perfectly with the apartment's layout and accentuate its overall appeal.

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Alington House, Clarendon

After a few design tests, we selected our White Gold Furniture Package for its relatively lighter components that were best suited for the compact dimensions of the property. The package included a 2.5-seat sofa and armchair in the living room to complement the dining space and blend in with the rest of the furniture pieces. Additional decor items, such as the installation of abstract pieces of art on the walls and small indoor plants, further elevated the overall style quotient of the apartment.

Clarendon Show Flat

A palette of white, grey and black are the primary colours of our White Gold Package that we used to transform the empty show apartment into a desirable home for visitors. As a signature element, a window in the master bedroom was dressed to impress by offsetting it with a strategically placed collage.

The proof is in the pudding, and for our client, it came as a quick sale of the apartment after dressing it up with our fabulous furniture package and superior design sense. While it took our design team just two weeks to get the apartment fully dressed and ready for sale, the client was thoroughly impressed by the quick turnaround, minimal disruption and efficiency of our service.

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    What Our Customers Say

    • I had a very pleasant experience working with Instyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers like... read more

      CY
    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher
    • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

      Jasmin Amirul
    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung
    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square
    • Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

      Jacob Sullivan
    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes
    • Really met my expectations, good quality of the furnitures !

      Karmen Tsang
    • Very nice design and setup. Smooth coordination even we contract InStyle remotely! Thanks.

      Simon Shum
    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee

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