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Sale Success From Four Show Homes

Sale Success from Four
Show Homes

Property Type:	4 Show Homes
Developer:	McGrath Group
Postcode:	BR3
City:	London
Services:	Furnishing & Space Planning
Result Achieved:	Rapid property sales through a creative yet cost-effective design strategy

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Success Stories

An Inspiring Challenge

Developers, the McGrath Group, came to InStyle Direct with the brief to furnish their four show flats to generate sales. Our interior designers and project managers opted for an efficient solution that met the goal while ensuring the best return on investment possible. The designers created appropriate space plans for two studio show homes and two one-bedroom show homes in line with the developer’s budget. The goal was to ensure the properties appealed to both buyers and investors, which meant truly understanding the target buyer and investor for each unit. This new build called for a creative mix of modern design and innovative interior and space solutions to maximise every inch of floor space, which is our speciality.

Bright living space with neutral sofa, dining set, and modern kitchen

The Challenge

Budget Allocation: Working within a budget aligned with the developer’s investment goals required thoughtful allocation of resources, which our interior designers and project managers worked together to tackle.
Space Appropriate: Innovative solutions were needed to maximise space, requiring extra creativity from our extra-creative team.
High Expectations: Given a successful developer, the show homes needed to perform and quickly, which meant using high-quality furniture, some of which was stock thus readily available, and executing efficiently in line with the developer’s budget

Neutral sofa, artwork, and a hallway with wooden flooring

Our Approach

Creative Design: Two senior designers led the project by mixing stock items with carefully sourced outsourced pieces, crafting an inviting and stylish space for maximum efficiency and effective budget use.
Speedy Turnaround: The design strategy was tailored to achieve a quick yet effective launch, ensuring the units were market-ready by the developer’s deadline.
Modern Solution: A contemporary, space-saving design was created, aligning with the client’s vision and the target audience’s needs and wants.

Bright hallway with an orange armchair, greenery, and a lamp in view

The Outcome

Quick Sales: The show homes led to the sale of many units using tried and tested solutions customised to McGrath.
Market Appeal: The transformation was well-received by buyers and investors, proving that a budget of any size can be effective if managed well and innovation takes place.
Valuable Insights: The project highlighted that our designers can provide a successful solution for any space, to any deadline, and to a developer’s budget that ensures a necessary return on investment.

Round dining table with floral centerpiece near a modern kitchen

Long-Term Impact

This project achieved immediate sales success and reinforced the power of creative design to tight time restraints. InStyle has an impressive track record of transforming developer’s units into market-ready, high-performing properties that exceed goals and expectations. The team was delighted we could repeat a proven strategy while catering to McGrath’s unique needs.

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What Our Customers Say

Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

James Kober
As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

Katrina Hu
We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

Roger Leung
Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

Jacob Sullivan
InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

Heiko M
Marc provides not only good & professional advice but always value for money recommendations

SK Chng
The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

Fionn Nixon
InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

Vivienne Mendonca
InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

Ashford Scholes
Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

Kamil Jakobczyk

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Sale Success from Four Show Homes

An Inspiring Challenge

The Challenge

Our Approach

The Outcome

Long-Term Impact

Get in Touch

What Our Customers Say

Transformative success stories

Learn how we helped properties 'Sell' and 'Let' quickly.

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Sale Success from Four
Show Homes