Rose Gold Package

A Show Home That Helped Sell Fast at Aspen, Canary Wharf

Property Type: Show home
Location: Canary Wharf
Postcode: E14
Services: Window Dressing, Painting, Furniture Package
Result Achieved: Contemporary stylish show home with increased market appeal
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Success Stories

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The Background

Developer Far East Consortium Management Ltd reached out to us again to furnish another show home at their Aspen development, a prominent development in Canary Wharf. The client’s vision was clear: to create a space that helps the target buyer living there and to stand out in London’s competitive market, thereby accelerating sales.
Sleek, modern kitchen in a show home at Aspen, Canary Wharf, highlighting rental potential for Hong Kong investors

The Challenge

The newly built one-bedroom show home presented a lot of promise, but the empty space did little to spark buyers’ imagination and show the full potential to investors. Single-bed apartments with unique layouts, like this one, often require thoughtful furnishings and strategic design solutions to bring out their best features. The developer needed more than just welcoming interiors. They needed a sales tool that performed. The design had to bring warmth and personality while resonating with a wide audience and showing the potential to investors.

Stylish dining area in a London flat, part of a furnishing package for overseas investors by InStyle Direct

Our Approach

Our talented designer, Emma, created a modern space with subtle hints of luxury. A soft, neutral colour palette was chosen for the entire space to create an open and brighter atmosphere. Pops of colour, textures, and statement pieces were added to enhance the contemporary comfort appeal.

The unique layout of the space was easily tackled by strategically creating sections for the entertainment area, office space, kitchen, and dining nook – all with a cohesive design that gives the space a seamless appearance.

Close-up of a luxuriously dressed bed in a professionally furnished London flat. An InStyle Direct transformation
In the living area, a soft neutral sofa was paired with textured cushions in warm tones of peach, beige, and muted blue. A sleek black coffee table and geometric artwork added structure and modernity, while natural light was maximised through sheer window dressings. Earthy-toned tableware with golden accents was selected for the dining nook to add to the everyday elegance. A workstation just behind the sofa, keeping it in the same cohesive colour tones.

The bedroom was designed as a calm and welcoming retreat. A taupe upholstered headboard set the foundation, framed by bedside tables topped with warm amber lamps. Cushions in rust, black, and soft velvet greens added colour and depth, while textured throws gave the space live-in comfort. Full-length fabric curtains were used for the impressive bedroom window, which allows for privacy and a framed view of the city. The combination led to a bedroom that’s sophisticated yet inviting.

Bright, modern living room in a London flat furnished by InStyle Direct for an overseas landlord in Hong Kong

The Outcome

The show home led to multiple sales, including the show home itself, which reflects the impact the furnishing solutions had on marketing and sales efforts. Our quick turnaround, straightforward process, and the flexibility of our package impressed the client and made it replicable for other units.

Long-Term Impact

Our partnership with Far East Consortium Management Ltd is longstanding, and this show home marks our fifth project with them, which reinforces InStyle Direct’s position as a trusted furnishing partner combining affordable, skilled design work and efficient project management reflected in the outcome. Our efforts and partnership have already resulted in upcoming projects, including designing an office space for their marketing suite.

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    What Our Customers Say

    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

      Rachel Ho
    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan
    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung
    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang
    • Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

      Satish Kapoor
    • Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

      Andrew Templeton
    • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

      DI MAO
    • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

      James Kober
    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

      Derick Mendonca
    • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

      Jasmin Amirul

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