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UK’s fastest-growing regional BTR market— biggest regional pipeline, exceptional connectivity, and a young talent base. Explore the market, flagship developments and turnkey furnishing solutions that support faster lease-up and long-term asset resilience.
Operational
7,155
Under construction
16,635
Proposed
8,958
*LSH Build-to-Rent, Report 2025
Dynamic rental market
Thriving job market across sectors
5.1% annual increase
Birmingham has seen significant growth, with the population rising strongly in the last decade, a young workforce and improved connectivity. These drivers make it an attractive location for BTR schemes aimed at young professionals and families.
+9% (2011–2023)
£2.5bn investment schemes for housing development
79% under 35 in city centre vs. 51% city-wide figure, strong renter demographic
Extensive connectivity via road and rail links nationwide.
*Office for National Statistics Sept 2025, Knight Frank, LSH Build-to-Rent, Report 2025
Median salary
£27,175
Demand profile
Young professionals & families
Typical rents
One bedroom: £810, Two bedrooms: £978, Three bedrooms: £1,099, Four or more bedrooms: £1,541
A quick view of the benefits InStyle Direct brings to BTR operators and investors.
Resident-led layouts, soft acoustics, and colour palettes designed to improve your target tenant’s lifestyle.
Zero-landfill policy, active recycling, a lower-emission fleet, and measurable impact statistics.
Packages starting at £3,395 + VAT for single units, with volume pricing and standardised FF&E.
In-house fleet and London warehouse enable phased rollouts and rapid turns between lets.
Dedicated PM, unit-level snagging and hassle-free handovers with minimal subcontracting.
Family-owned since 2004, 1,000+ projects/year, and 100+ years of combined expertise.
Birmingham has a growing pipeline of BTR schemes, with a strong mix of operational stock and large-scale sites under construction. The city attracts operators and developers seeking steady rental income and long-term appreciation.
Average PCM
£1,167/1 bed BTR apartment
Current no. of operational schemes
22
BTR rental uplift
18% across all unit sizes compared to average embedded market
*Bidwells Build-to-Rent (BTR) market snapshot: Birmingham, May 2025
Moda’s Loudon’s Yard consists of 398 new homes, beautifully landscaped gardens and state-of-the-art amenities. Located less than a mile from Birmingham's city centre, this neighbourhood sits adjacent to Edgbaston Village, a vibrant retail, leisure, and lifestyle district.
Cortland Broad Street is located just minutes from Brindley Place, the city’s thriving riverside social centre and metro links. This BTR scheme offers a peaceful oasis of green amidst the city, with one- and two-bedroom units that are spacious and high-spec, complete with energy-efficient appliances and stylish fixtures and fittings.
Cording Residential’s The Bath House offers elegant, affordable living in a well-connected city district. With four blocks from seven to eighteen storeys set around a landscaped garden and circular pergola, this rental-only community of one-, two- and three-bedroom apartments delivers a calm, contemporary retreat with refined architecture.
Representative rents across typical unit types. Source: Bidwells, Mar 2025.
| Unit Type | Average BTR Rent | Uplift % | Embedded Market |
|---|---|---|---|
| Studio | £1,086 | +24% | £875 |
| 1 Bed | £1,237 | +21% | £1,018 |
| 2 Bed | £1,658 | +19% | £1,382 |
| 3 Bed | £3,195 | +31% | £2,387 |
Source: Bidwells BTR Market Snapshot Birmingham, August 2024
Connectivity
HS2, road links and public transport keep the city well connected.
Talent pool
Large student and graduate base feeding renters.
Regeneration
Significant public and private investment unlocking schemes.
Affordability
Competitive rent compared to London & growing demand
With 20+ years of experience in the furnishing industry, InStyle Direct delivers affordable, flexible and tenant-ready BTR furnishing solutions. Our people-first approach minimises void periods, maximises returns and ensures on-time delivery — whether for a single block or a multi-site rollout.
Warehousing & logistics
10,000 sq ft London warehouse — phased rollouts & safe storage
Project delivery
Dedicated PM, unit-level snagging, and rapid apartment-by-apartment installs
ESG & compliance
Responsible sourcing, recycling programmes and UK fire-safety compliance by default
Scale
Capability to furnish 10 — 1,000+ units with volume pricing
"In Build to Rent, residents don't just renew a lease – they renew a lifestyle"
Data Range: 2024 - 2025
Durability protects Net Operating Income (NOI). Our furnishing systems are engineered for daily wear, quick turns and long lifecycles while remaining comfortable and attractive for residents.
Contract-grade, hard-wearing finishes designed for daily commercial use.
Durable materials and replaceable parts reduce long-term operational expenses.
Low-maintenance surfaces and quick-change components for fast turns.
Space-saving furnishing solution while remaining resident-friendly.
Crib 5 and other specifications are available on request for communal/amenity areas.
We furnished 21 units in one week, and since 2016 there have been no recalls or repairs—showcasing the long-term durability of our BTR furniture packages.
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