Interior design, refurbishment, painting & decorating and window dressing

10/10 client rating. A sophisticated, modern and bright living space for an urban lifestyle

Luxury Home Interior Design for New Build Project

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Transforming a New-Build into a Luxury Modern Home

Property Type:	Two-Bedroom Home
Client:	Homeowner
Postcode:	SW11
City:	Battersea
Services:	Interior design, refurbishment, painting & decorating and window dressing
Result Achieved:	10/10 client rating. A sophisticated, modern and bright living space for an urban lifestyle

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The Background

A homeowner contacted our team for their new home on Prince of Wales Drive, which is part of Battersea's luxury residential development. The client requested a bright, modern space with neutral colours and an interior design that would remain timeless, while also embodying their taste. The two-bedroom apartment boasted contemporary architecture with considerable potential for improvement.

The Challenge

Our team was tasked with creating a stylish yet comfortable space that perfectly suited their exuberant lifestyle. As young professionals seeking a home that reflected their urban London lifestyle, we got to know the couple extremely well to ensure we designed a home with soul to match their energy. To achieve this, our team aimed to develop a soulful design featuring cohesive and timeless elements.

Client’s Brief

A natural visual appeal and warmth to a newly built space
A sophisticated and neutral colour palette
Maximisation of natural lighting while maintaining privacy
Elements to enhance the property’s architecture

Our Approach

Our interior designer, Severina, chose elements that would seamlessly enhance the property’s appeal. The wall panelling and fitted mirrors set the tone for the entire space. The bespoke installations added visual depth, reflected natural light, and created a sense of comfort and warmth. The living room, which features an elegant coffee table, a soft sectional sofa with accent cushions, and a textured rug, adds warmth to the space. The dining area receives similar treatment with complementary colours and fabrics, and a stunning pearl-shaped pendant lighting creates just the right ambience for dining and entertainment.

Both bedrooms were given their own distinct personality. Bedroom one showcases a coordinated headboard and bed base fabric with feature wallpaper, wood details, and carefully selected cushion and curtain fabric. Bedroom two, striking 3D panels, feature wallpaper, and everything from wardrobe finishes to bedside details and pendant lighting for a cohesive look. The window treatment in the living room features double pinch pleat voile that filters light while maintaining an airy feel and preserving privacy. Similarly, both bedrooms have curtains with blackout lining, providing the flexibility to let light filter in beautifully during the day and create the perfect sleep environment. The streamlined approach from our designer, Severina and project manager, Mark, kept everything running smoothly and ensured the client had an “amazing experience.”

The Outcome

Our team delivered a complete personalised service and achieved the client's vision of a modern, bright space with neutral colours, and received a glorious 10/10 review from the client.

Long-Term Impact

Beyond the immediate transformation, this Battersea property is an ideal example of how contemporary and newly built spaces can be elevated through high-quality elements and thoughtful designs. The bespoke hallway features, coordinated colour schemes, and various materials throughout the space are both cohesive and timeless. We continually strive to truly understand our client’s needs by getting to know them well. We then combine that knowledge with experience and market awareness to allow us to recognise and respond to each property’s unique potential.

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What Our Customers Say

“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”

–Tracy Marks, Overseas AirBnB Host

“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”

–AirBnB Host

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”

–Real Estate Agency

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Transforming a New-Build into a Luxury Modern Home

The Background

The Challenge

Client’s Brief

Our Approach

The Outcome

Long-Term Impact

Similar Success Stories Nearby

Property Transformation Videos

Get In Touch

What Our Customers Say

Transformative success stories

Our Brochures

Core Brochure

Guide for Developers

Furniture Packages

Ani M Interiors

Dressed for Success