Rose Gold Package

Cassini, White City Living – A Success Story in the Heart of W12

Developer: St Edwards, Berkeley Homes
Client: White City Living
Postcode: W12
City: London
Services: Upgraded Gold Furniture Package
Result Achieved: Under offer
Book Consultation

Success Stories

Previous Next
In their mission to reshape and revitalise the London property landscape, leading developers, Berkeley Homes have often sought creative input from the teams at InStyle Direct. The partnership extends all the way up to director level and it was indeed one of the InStyle board members who first realised how we could provide furnishing solutions in the White City Living development. In a fast-moving and competitive property environment, developers need to move their resources and energies around quickly and efficiently. Schedules are tight, so a chief requirement is that units sell in an allotted time. Anything that speeds up the process is an asset.
Cassini kitchen furnishing

One such project was a one-bedroom apartment in Cassini, an address that provides just the right combination of luxury and convenience that investors are looking for. Discerning tenants from the worlds of finance, tech and media are their usual target rental demographic, so first impressions needed to count. Space was an issue; not surprising as this was an open-plan, one bedroom apartment in one of W12, West London’s most sought-after areas, but there was enough for us to work with.

Cassini kitchen Interior

The team realised that the Gold furniture package would go some way towards enhancing the space, but some upgrades would also help. The bedroom was transformed into a cool haven of comfort and relaxation and by using well-placed lighting, the entrance and hallway seamlessly integrated into the rest of the apartment. The major challenge, however, was the main living space. It had the large windows necessary to take full advantage of natural light, yet the atypical shape meant that it could look cluttered. In this case, designing along traditional lines would not be the best reflection of the apartment’s potential, so the team introduced shapes and forms in a way that would make the room look more expansive and inviting.

Cassini Sofa and furnishing

In terms of both aesthetics and ergonomics, the Gold package items were a good fit. Muted greys in the bedroom and various shades of cream in the open-plan living space created perfect backdrops for splashes of colour. These colours came in the form of cushions, artwork, and other accessories. Tables, mirrors, and lamps were selected for their curved flowing shapes and smaller than usual footprints. From commissioning to free installation, the project was completed in just one week, demonstrating InStyle’s trademark fast turnaround and excellent customer service.

cassini white city living room

The result was as emphatic as it was eye-catching. In just a few days, the Cassini apartment went from a “should-have” to a “must-have” sales proposition and is currently under offer. A ripple of interest has extended to other units which are now attracting interest from buyers, keen to invest in the area.

Property Transformation Videos

Get in Touch

    Please select atleast one.
    What is 7 + 1 ? Refresh icon

    What Our Customers Say

    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes
    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

      Karen Ross
    • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

      Rasik Mulji
    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

      Rachel Ho
    • I had a very pleasant experience working with Instyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers like... read more

      CY
    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square
    • Just used Instyle direct to furnish our rental apartment in London I found them to be extremely professional and competent The whole process ran very smoothly I am very happy... read more

      Tracy Marks
    • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

      D C
    • Excellent services and very good reporting on the progress of furniture provisions and interior services.

      CHUN MAK
    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee

    Transformative success stories

    Learn how we helped properties 'Sell' and 'Let' quickly.
    Download Now
    Brochure Image

    Our Brochures

    broucher

    Core Brochure

    Core Brochure

    DOWNLOAD BROCHURE
    broucher

    Guide for Developers

    Guide for Developers

    DOWNLOAD BROCHURE
    broucher

    Furniture Packages

    Furniture Packages

    DOWNLOAD BROCHURE
    broucher

    Ani M Interiors

    Ani M Interiors

    DOWNLOAD BROCHURE
    broucher

    Dressed for Success

    Dressed for Success

    DOWNLOAD BROCHURE