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Cassini White City Living A Success Story

Cassini, White City Living – A Success Story in the Heart of W12

Developer:	St Edwards, Berkeley Homes
Client:	White City Living
Postcode:	W12
City:	London
Services:	Upgraded Gold Furniture Package
Result Achieved:	Under offer

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Success Stories

In their mission to reshape and revitalise the London property landscape, leading developers, Berkeley Homes have often sought creative input from the teams at InStyle Direct. The partnership extends all the way up to director level and it was indeed one of the InStyle board members who first realised how we could provide furnishing solutions in the White City Living development. In a fast-moving and competitive property environment, developers need to move their resources and energies around quickly and efficiently. Schedules are tight, so a chief requirement is that units sell in an allotted time. Anything that speeds up the process is an asset.

One such project was a one-bedroom apartment in Cassini, an address that provides just the right combination of luxury and convenience that investors are looking for. Discerning tenants from the worlds of finance, tech and media are their usual target rental demographic, so first impressions needed to count. Space was an issue; not surprising as this was an open-plan, one bedroom apartment in one of W12, West London’s most sought-after areas, but there was enough for us to work with.

The team realised that the Gold furniture package would go some way towards enhancing the space, but some upgrades would also help. The bedroom was transformed into a cool haven of comfort and relaxation and by using well-placed lighting, the entrance and hallway seamlessly integrated into the rest of the apartment. The major challenge, however, was the main living space. It had the large windows necessary to take full advantage of natural light, yet the atypical shape meant that it could look cluttered. In this case, designing along traditional lines would not be the best reflection of the apartment’s potential, so the team introduced shapes and forms in a way that would make the room look more expansive and inviting.

In terms of both aesthetics and ergonomics, the Gold package items were a good fit. Muted greys in the bedroom and various shades of cream in the open-plan living space created perfect backdrops for splashes of colour. These colours came in the form of cushions, artwork, and other accessories. Tables, mirrors, and lamps were selected for their curved flowing shapes and smaller than usual footprints. From commissioning to free installation, the project was completed in just one week, demonstrating InStyle’s trademark fast turnaround and excellent customer service.

The result was as emphatic as it was eye-catching. In just a few days, the Cassini apartment went from a “should-have” to a “must-have” sales proposition and is currently under offer. A ripple of interest has extended to other units which are now attracting interest from buyers, keen to invest in the area.

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Very good service and good products. Thanks Pramod and your team!

Leah
Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

Satish Kapoor
Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

James Kober
Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

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Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

Xing Zhou
Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

Andrew Templeton
As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

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The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

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