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Cassini White City Living A Success Story

Cassini, White City Living – A Success Story in the Heart of W12

Developer:	St Edwards, Berkeley Homes
Client:	White City Living
Postcode:	W12
City:	London
Services:	Upgraded Gold Furniture Package
Result Achieved:	Under offer

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Success Stories

In their mission to reshape and revitalise the London property landscape, leading developers, Berkeley Homes have often sought creative input from the teams at InStyle Direct. The partnership extends all the way up to director level and it was indeed one of the InStyle board members who first realised how we could provide furnishing solutions in the White City Living development. In a fast-moving and competitive property environment, developers need to move their resources and energies around quickly and efficiently. Schedules are tight, so a chief requirement is that units sell in an allotted time. Anything that speeds up the process is an asset.

One such project was a one-bedroom apartment in Cassini, an address that provides just the right combination of luxury and convenience that investors are looking for. Discerning tenants from the worlds of finance, tech and media are their usual target rental demographic, so first impressions needed to count. Space was an issue; not surprising as this was an open-plan, one bedroom apartment in one of W12, West London’s most sought-after areas, but there was enough for us to work with.

The team realised that the Gold furniture package would go some way towards enhancing the space, but some upgrades would also help. The bedroom was transformed into a cool haven of comfort and relaxation and by using well-placed lighting, the entrance and hallway seamlessly integrated into the rest of the apartment. The major challenge, however, was the main living space. It had the large windows necessary to take full advantage of natural light, yet the atypical shape meant that it could look cluttered. In this case, designing along traditional lines would not be the best reflection of the apartment’s potential, so the team introduced shapes and forms in a way that would make the room look more expansive and inviting.

In terms of both aesthetics and ergonomics, the Gold package items were a good fit. Muted greys in the bedroom and various shades of cream in the open-plan living space created perfect backdrops for splashes of colour. These colours came in the form of cushions, artwork, and other accessories. Tables, mirrors, and lamps were selected for their curved flowing shapes and smaller than usual footprints. From commissioning to free installation, the project was completed in just one week, demonstrating InStyle’s trademark fast turnaround and excellent customer service.

The result was as emphatic as it was eye-catching. In just a few days, the Cassini apartment went from a “should-have” to a “must-have” sales proposition and is currently under offer. A ripple of interest has extended to other units which are now attracting interest from buyers, keen to invest in the area.

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What Our Customers Say

Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

D C
Fantastic service. Lewis gave me the best advice in persuading me to go for the diamond pack which really made the flat stand out ...so much so the letting... read more

Margaret Tan
I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

Marcel Liekenjie
My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

Rachel Ho
It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

Lowela V
Thanks to James and Severina for doing such a fab job fitting out my flat, even during lockdown! The improvement on what was there before is amazing. Having... read more

Jamie Evans
I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more the apartment looks stunning.

Rasik Mulji
Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

Marius Floca
We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

Cecilia Chan
I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

Karen Ross