| Property Type: | Owner-Occupier Two-Bed Apartment |
| Client: | Homeowner Returning to the UK from the Netherlands |
| Postcode: | E14 |
| Location: | London |
| Services: | Refurbishment, Layout Reconfiguration, Interior Design, Tailored Diamond Furniture Package, Window Dressings |
| Results Achieved: | Scandinavian-inspired interiors and a move-in-ready finish |
InStyle Direct turned a two-bed apartment at Seacon Tower from a dated, closed-off rental into an open, river-facing home, fully furnished and ready to move into from day one, delivered without the client ever setting foot on site and leaving them highly satisfied with the result.
The apartment belonged to a couple based in the Netherlands and preparing to move back to the UK. The property had previously been let out, and years of tenancy had left it in need of a proper refresh before it could become their own home again.
The brief called for structural change, a full flooring overhaul and a complete furniture solution. The client had no intention of travelling to the UK during the project and needed complete confidence that every aspect, starting from permissions through to the finished, furnished property, would be handled without their presence on site.
The apartment had good bones and a striking outlook over the Thames, but the layout worked against it. A solid wall separated the kitchen from the living space, blocking much of the natural light the river-facing windows could otherwise offer and leaving the kitchen cut off from where the couple would spend their time.
The flooring required some refresh as years of usage left it uneven in places. The hallway and living area had been finished in two different flooring types that needed to work as one continuous space.
The nine-metre-long corridor was a further challenge, needing to be more than just an entry passage to the living area. With the client unable to see the property in person, every decision had to be made with complete confidence and communicated clearly across the distance.
Our team began by removing the dividing wall and relocating the kitchen, opening the layout so the kitchen, dining and living areas now flow into one connected space. Once the wall came down, the full view of the Thames stopped being something glimpsed through a doorway and became part of the room itself.
The open living area now catches the light from the river-facing windows throughout the day, and the kitchen looks straight out over the water instead of being tucked out of sight.
Our team laid new flooring throughout the apartment, replacing the two mismatched finishes left over from its rental years with one continuous surface that runs from the hallway straight into the living area.
For the furniture and styling, we used our Tailored Diamond Package, a scheme built around the growing demand from clients for quality, efficiency and design that holds up over time. Beds and curtains were finished in bespoke fabrics, while the rest of the furniture was built from responsibly sourced materials, including solid wood frames and durable upholstery chosen for how it ages as much as how it looks on day one.
Bouclé and linen run through the apartment, reflecting the Scandinavian style the clients wanted, paired with a neutral palette built around the soft off-whites they selected themselves. In the master bedroom, a bespoke storage bed and matching headboard bring warmth to the room.
The nine-metre corridor became one of our favourite parts of the project. Rather than a space to walk through quickly, we used large-scale Scandinavian-inspired artwork to turn it into a journey in itself, giving the eye somewhere to land along the way and making the walk from the front door feel intentional.
Personal styling details, including books and accessories, are chosen to reflect the couple's own taste. We added bespoke window dressings to control the generous lighting and frame the views throughout the apartment.
The client is very happy with how the project came together, and the finished apartment reflects that. As they put it, "Excellent experience from start to finish. The team were very helpful and professional, making valuable suggestions throughout the process. Huge thanks to Amar, Damini and Amit for a job well done. I can highly recommend InStyle Direct."
The apartment now reads as a completely different property. What was once a rented flat with a closed-off kitchen and uneven flooring has become one open, light-filled space that makes the river the room's centrepiece!
Every piece of furniture was chosen to work together, giving the couple a property that feels considered and welcoming, almost like a new home welcoming them back to London.
Overseas clients trust us because we deliver results as an on-the-ground team. This project is proof of that: a full structural and design transformation handed over with complete confidence, without the client ever needing to set foot on site. That trust is what keeps remote clients coming back to InStyle Direct for their next project.
“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”
–Tracy Marks, Overseas AirBnB Host
“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”
–AirBnB Host
“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”
–Real Estate Agency
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