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Breathing New Life into a Hammersmith Apartment: InStyle Direct's Interior Design Triumph

Location:	Hammersmith
Developer:	Landlord
Postcode:	W6
City:	London
Services:	Refurbishment and Refresh
Result Achieved:	Immediate 8% rent increase

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In the bustling heart of Hammersmith, London, a subtle yet powerful transformation took place. A once-tired 2-bedroom, 2-bathroom flat in Sovereign Court underwent a remarkable makeover by our refurbishment team at InStyle Direct, leading to an impressive 8.2% increase in rental income for the landlord. This is the story of how strategic refurbishment can not only rejuvenate a space but also significantly boost its market value.

The Underlying Challenge

Since its completion in 2017, the Sovereign Court flat has enjoyed nearly constant occupancy, with only two tenants over several years. While this meant minimal void periods, it also left little opportunity for updates or maintenance. Over time, the property's interiors began to show signs of wear and tear, diminishing its appeal in a competitive rental market and jeopardising its continued success.

A Vision for Transformation

Recognising the need to revitalise the flat, the overseas landlord turned to InStyle Direct for a comprehensive interior makeover. The goal was clear: refresh the property to enhance its desirability and secure a higher rental income. With a strategic investment of just under £15,000, a prudent amount considering the property's £1 million value, the stage was set for transformation.

Strategic Design Interventions

Refreshing the Colour Palette

Reimagining the Walls: Departing from the traditional white, all walls, ceilings, and woodwork were repainted in a sophisticated light Ash-Grey. This contemporary hue added depth and warmth, aligning with current trends favoured by our interior designers.

Introducing Accent Walls

Creating Focal Points: Accent walls were added in the reception area and bedrooms to infuse character and elevate the aesthetic appeal.

Upgrading Furniture Pieces

Dining Area Revamp: The old dining chairs, worn from years of use, were replaced with modern, stylish alternatives to enhance the dining experience.

Elevating Bedroom Comfort

Luxurious Bedding: All bedding was updated, with the addition of plush throws and decorative cushions to create inviting and comfortable sleeping quarters.

Revitalising the Reception Area

Adding Texture and Colour: A new rug was introduced, and vibrant cushions were placed on the sofa and armchair to inject life and warmth into the living space.

Finishing Touches with Accessories

Creating the 'Wow' Factor: Thoughtfully selected accessories and decor pieces were added throughout to fully dress the property, ensuring it made a lasting impression on potential tenants.

Remarkable Results

The impact of InStyle Direct's interior makeover was immediate and significant:

Surpassing Market Competition: Despite six other two-bedroom flats in the same building being available at lower rents, this newly refurbished flat attracted unprecedented attention.
High Tenant Interest: Within hours of listing, the property received 17 enquiries, demonstrating the powerful appeal of quality interior design.
Swift Letting Process: Four viewings were conducted the following day, leading to an accepted offer from professional tenants who moved in just four days later.
Increased Rental Income: The landlord achieved an 8.2% increase in rental income, setting a new benchmark for similar properties in the area.
Efficient Return on Investment: With the additional rental income, the landlord is projected to recoup the refurbishment costs within four years. Furthermore, the investment is tax-deductible, enhancing the overall return.

The Power of Investing in Design

This success story underscores a vital lesson for property investors: investing in interior design is not just about aesthetics. It's a strategic financial decision. A well-presented property commands higher rents, attracts quality tenants, and stands out in a crowded market.

Partner with InStyle Direct for Property Success

At InStyle Direct, we specialise in transforming properties to unlock their full potential. Our expert team tailors each project to the unique needs of the property and the aspirations of the landlord, ensuring maximum impact and return on investment. If you're a landlord aiming to enhance your property's appeal and profitability, we invite you to discover how our interior design solutions can make a difference.

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Invest in your investment today. Contact InStyle Direct to explore how we can help elevate your property to new heights.

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What Our Customers Say

“I am very pleased with the refurb and redecoration work that InStyle carried out on my 1 bed flat in Aldgate. It had become tired and looked bare and unwelcoming. Thanks to InStyle I now have a cosy sanctuary when I working in the city. They handled everything for me so it was very low stress. Thanks guys!” Read More

– Natalie Kershaw

“Really was a joy to work with Instyle Direct. James was very hands on anf very quick to visit in person. The team handled two residential properties and transformed them into very attractive rentals which has helped to attract the right tenant profile at the right price in an increasingly competitive rental market. Would glady recommend their services.” Read More

– Ade Oyeledun

“We used Instyle Direct again to furnish our second apartment, and we are absolutely delighted with the result!
The decor looks stunning, with all the gorgeous pieces of furniture and beautiful curtains. Everything has come together so beautifully, and we’re really pleased with the finished space. 😊

A huge thank you to James and Zoe for all your suggestions, guidance and help in creating such a beautiful home. It’s been a pleasure reconnecting with you after a year. You have both been incredibly professional, kind and accommodating throughout the whole process.

We would highly recommend Instyle Direct to our friends and family, and we look forward to working with you again in the future.” Read More

– Vidya Shirol

“I had an exceptional experience with Severina and Mark from the InStyle Direct team. Engaged to provide bespoke furnishings for our London flat, they truly provided a wonderful service every step of the way. They listened to our requests, even going so far as to provide sustainability information for everything we ordered, as requested (and taking into account sourcing, materials, etc. from both a planetary and human health perspective). And the final result was absolutely stunning - so much better than I'd imagined. They were really creative with furnishing a small space and making it both elegant and eclectic, capturing a vision I didn't know I'd had! They also went out of their way to support us with several follow-ups, including replacing an item that we'd damaged as a goodwill gesture. They were responsive and very easy to work with. I simply can't say enough good things about my experience with them! I'd recommend Severina and Mark (and the supporting team) without question to anyone looking for high-quality interior design services in London. Thank you!” Read More

– Kara Wenger

“Very good service lead by Mani and Nicole. Happy with the results and very responsive, the ladies know exactly what you need!” Read More

– lingwei “LWK” Kong