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Increase Rental Revenue In Notting Hill

A 100% Increase in Rental Revenue from just One Refurbishment Project? How We Made it Happen in Notting Hill

Property Type:	1 bed
Location:	Colville Terrace, Notting Hill
Developer:	Private Landlord
Postcode:	W11
City:	London
Services:	Refurbishment, Furnishing and Window Dressings
Result Achieved:	Let for double the asking price

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Interior of Colville Terrace, Flat 2, Notting Hill London

Success Stories

New furnishings and accessories are fine, but sometimes only commitment to a complete refurbishment project can get the desired results – especially when it comes to older properties.
The story below tells of how, by combining an imaginative refurbishment plan with our usual keen eye for detailed furniture items, we took a property commanding £1,200 rents straight into the £2,000 to £2,500 bracket.

Kitchen Interior of Colville Terrace, Flat 2, Notting Hill London

What plans did the client have for the property?

In a prestigious postcode like W11, rentals of over 2K are the norm and the client had every right to expect that this was achievable. The size, positioning, and potential for expansion led us to confidently predict that, with right refurbishment work, the client would see a marked increase in rental yield.

Living area of Colville Terrace, Flat 2, Notting Hill London

Keeping an eye on the overall spend

Drawing up a well worked out budget is a firm foundation for any successful refurbishment plan. After getting approval from the client, we took full responsibility for keeping within spending limits. With InStyle Direct, the client can always clearly see where ROI efficiencies are being achieved.

Kitchen of Colville Terrace, Flat 2, Notting Hill London

Where were the most dramatic results achieved?

1. Taking out the false ceiling

By doing this one thing, we instantly made the property look bigger and brighter. The large windows were able to play a more effective role in allowing natural light into the home. Now, hanging light fixtures could be added to provide a clearly visible elegance and sparkle. Even a casual glance from the outside lets viewers know that this is a home of distinction and good taste.

2. Committing to Open-Plan living

First impressions are everything in this exclusive West London enclave and an impressive front entrance attracts a certain calibre of renter. By going for an open plan configuration, we could focus on the property’s expansive size. With the walls removed, prospective tenants can see the potential as soon as they step through the door.

Living room of Colville Terrace, Flat 2, Notting Hill London

3. Giving the kitchen some space

By definition, an open-plan configuration needs to link the kitchen with the rest of the home. Taking down the walls of a previously segregated kitchen space had the immediate effect of expanding the living area. A larger, more flexible kitchen could then be installed.

4. Making space for a home office

As the novelty of working from home today becomes a necessity, home office space is a serious consideration for would-be renters. The removal of the old kitchen allowed for the freeing up of valuable desk and storage space.

How did our design choices catch the imagination of viewers

A competent renovation project will certainly go further than just replacing old items with the latest palettes and design features. However, a truly standout job will have people seeing the area in a totally different light and our Portobello Market – inspired décor is a prime example. There was plenty of positive feedback about our design choices and how they reflected the mood and history of the area. We believe that it was this readiness to stand out from the competition that allowed the client to almost double the rental value on their investment. Both innovative and practical, our approach to refurbishment and furnishing is not only inspiring but also profitable.

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What Our Customers Say

Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

Ionut Buciuleac (Benham and Reeves)
As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

Charles Tsai
James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

Jasmin Amirul
I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more and good value for money.

Laura Dee
Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

Xing Zhou
Marc provides not only good & professional advice but always value for money recommendations

SK Chng
After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

Zhaleah Qayyum
Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

Georgia Willis
We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

London Square
We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

Manfred Nuske