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A 100% Increase in Rental Revenue from just One Refurbishment Project? How We Made it Happen in Notting Hill

Property Type: 1 bed
Location: Colville Terrace, Notting Hill
Developer: Private Landlord
Postcode: W11
City: London
Services: Refurbishment, Furnishing and Window Dressings
Result Achieved: Let for double the asking price
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New furnishings and accessories are fine, but sometimes only commitment to a complete refurbishment project can get the desired results – especially when it comes to older properties.
The story below tells of how, by combining an imaginative refurbishment plan with our usual keen eye for detailed furniture items, we took a property commanding £1,200 rents straight into the £2,000 to £2,500 bracket.
Kitchen Interior of Colville Terrace, Flat 2, Notting Hill London

What plans did the client have for the property?

In a prestigious postcode like W11, rentals of over 2K are the norm and the client had every right to expect that this was achievable. The size, positioning, and potential for expansion led us to confidently predict that, with right refurbishment work, the client would see a marked increase in rental yield.

Living area of Colville Terrace, Flat 2, Notting Hill London

Keeping an eye on the overall spend

Drawing up a well worked out budget is a firm foundation for any successful refurbishment plan. After getting approval from the client, we took full responsibility for keeping within spending limits. With InStyle Direct, the client can always clearly see where ROI efficiencies are being achieved.

Kitchen of Colville Terrace, Flat 2, Notting Hill London

Where were the most dramatic results achieved?

1. Taking out the false ceiling

By doing this one thing, we instantly made the property look bigger and brighter. The large windows were able to play a more effective role in allowing natural light into the home. Now, hanging light fixtures could be added to provide a clearly visible elegance and sparkle. Even a casual glance from the outside lets viewers know that this is a home of distinction and good taste.

2. Committing to Open-Plan living

First impressions are everything in this exclusive West London enclave and an impressive front entrance attracts a certain calibre of renter. By going for an open plan configuration, we could focus on the property’s expansive size. With the walls removed, prospective tenants can see the potential as soon as they step through the door.

Living room of Colville Terrace, Flat 2, Notting Hill London

3. Giving the kitchen some space

By definition, an open-plan configuration needs to link the kitchen with the rest of the home. Taking down the walls of a previously segregated kitchen space had the immediate effect of expanding the living area. A larger, more flexible kitchen could then be installed.

4. Making space for a home office

As the novelty of working from home today becomes a necessity, home office space is a serious consideration for would-be renters. The removal of the old kitchen allowed for the freeing up of valuable desk and storage space.

Interior of Colville Terrace, Flat 2, Notting Hill London

How did our design choices catch the imagination of viewers

A competent renovation project will certainly go further than just replacing old items with the latest palettes and design features. However, a truly standout job will have people seeing the area in a totally different light and our Portobello Market – inspired décor is a prime example. There was plenty of positive feedback about our design choices and how they reflected the mood and history of the area. We believe that it was this readiness to stand out from the competition that allowed the client to almost double the rental value on their investment. Both innovative and practical, our approach to refurbishment and furnishing is not only inspiring but also profitable.

Property Transformation Videos

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    What Our Customers Say

    • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

      Rishford Rathor - Google Review


    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter - Google Review


    • Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

      Jacob Sullivan - Google Review


    • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

      Kamil Jakobczyk - Google Review


    • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

      Marius Floca - Google Review


    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      WJ Hu - Google Review


    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher - Google Review


    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes - Google Review


    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

      Rachel Ho - Google Review


    • Excellent services and very good reporting on the progress of furniture provisions and interior services.

      CHUN MAK - Google Review


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