Rose Gold Package

Transforming a New-Build into a Luxury Modern Home

Property Type: Two-Bedroom Home
Client: Homeowner
Postcode: SW11
City: Battersea
Services: Interior design, refurbishment, painting & decorating and window dressing
Result Achieved: 10/10 client rating. A sophisticated, modern and bright living space for an urban lifestyle
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Success Stories

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The Background

A homeowner contacted our team for their new home on Prince of Wales Drive, which is part of Battersea's luxury residential development. The client requested a bright, modern space with neutral colours and an interior design that would remain timeless, while also embodying their taste. The two-bedroom apartment boasted contemporary architecture with considerable potential for improvement.
Bright open-plan kitchen and dining space in a London flat, showcasing modern furnishing packages

The Challenge

Our team was tasked with creating a stylish yet comfortable space that perfectly suited their exuberant lifestyle. As young professionals seeking a home that reflected their urban London lifestyle, we got to know the couple extremely well to ensure we designed a home with soul to match their energy. To achieve this, our team aimed to develop a soulful design featuring cohesive and timeless elements.

Client’s Brief

  • A natural visual appeal and warmth to a newly built space
  • A sophisticated and neutral colour palette
  • Maximisation of natural lighting while maintaining privacy
  • Elements to enhance the property’s architecture
Wide shot of a professionally furnished living and dining area in a London flat, ideal for overseas investors

Our Approach

Our interior designer, Severina, chose elements that would seamlessly enhance the property’s appeal. The wall panelling and fitted mirrors set the tone for the entire space. The bespoke installations added visual depth, reflected natural light, and created a sense of comfort and warmth.

The living room, which features an elegant coffee table, a soft sectional sofa with accent cushions, and a textured rug, adds warmth to the space. The dining area receives similar treatment with complementary colours and fabrics, and a stunning pearl-shaped pendant lighting creates just the right ambience for dining and entertainment.

Master bedroom transformation with luxurious headboard and lighting, an InStyle Direct success story
Both bedrooms were given their own distinct personality. Bedroom one showcases a coordinated headboard and bed base fabric with feature wallpaper, wood details, and carefully selected cushion and curtain fabric. Bedroom two, striking 3D panels, feature wallpaper, and everything from wardrobe finishes to bedside details and pendant lighting for a cohesive look.

The window treatment in the living room features double pinch pleat voile that filters light while maintaining an airy feel and preserving privacy. Similarly, both bedrooms have curtains with blackout lining, providing the flexibility to let light filter in beautifully during the day and create the perfect sleep environment.

The streamlined approach from our designer, Severina and project manager, Mark, kept everything running smoothly and ensured the client had an “amazing experience.”

Plush sofa with stylish cushions and throw, highlighting luxury furnishing packages for London rentals

The Outcome

Our team delivered a complete personalised service and achieved the client’s vision of a modern, bright space with neutral colours, and received a glorious 10/10 review from the client.

Long-Term Impact

Beyond the immediate transformation, this Battersea property is an ideal example of how contemporary and newly built spaces can be elevated through high-quality elements and thoughtful designs. The bespoke hallway features, coordinated colour schemes, and various materials throughout the space are both cohesive and timeless.

We continually strive to truly understand our client’s needs by getting to know them well. We then combine that knowledge with experience and market awareness to allow us to recognise and respond to each property’s unique potential.

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    What Our Customers Say

    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca
    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee
    • Very good service and good products. Thanks Pramod and your team!

      Leah
    • Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more

      Cosmecto
    • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

      Rishford Rathor
    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske
    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

      Craig B
    • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

      Kate McLure
    • It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

      Lowela V
    • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

      David Ornsby

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