Rose Gold Package

Rental Renovation Success: Over 100% Increase in Rental Income

Property Type: 3-Bedroom Apartment
Location: Cleveland Gardens, Westminster
Client: Portfolio Landlord
Postcode: W2
City: London
Services: Refurbishment, Interior Design
Result Achieved: Increased monthly rent from £4,100 to £8,500; property leased by first viewer
Book Consultation

Success Stories

Previous Next

The Challenge

Cleveland Gardens, situated in the sought-after W2 area of Westminster, was not garnering the market attention anticipated despite its prime location. The existing 4-bedroom lateral apartment was outdated and failed to meet the evolving needs of the target market, resulting in stagnant rental income and prolonged vacancy periods. The portfolio landlord sought a strategic refurbishment to enhance the property’s appeal and significantly boost its rental yield.

The Approach

InStyle Direct undertook a comprehensive refurbishment project aimed at transforming the dated apartment into a modern, highly desirable living space. Our team focused on optimising the layout and enhancing key features to attract discerning tenants. Key steps included:

  • Reconfiguring Layout: Converted the original 4-bedroom apartment into a more spacious and functional 3-bedroom unit, prioritising a larger master bedroom with a walk-in wardrobe and en-suite bathroom.
  • Contemporary Staircase: Replaced the outdated block staircase with a sleek, contemporary spiral staircase, adding a modern touch and improving space utilisation.
  • Ironmongery Upgrades: Updated the ironmongery on windows and doors to enhance durability and aesthetic appeal.
  • Modern Kitchen: Installed a fitted kitchen with spray-painted cupboards, blending functionality with modern design.
  • Bespoke Bathroom: Crafted bespoke furniture for a fully fitted bathroom featuring large marble Corian wall tiles for a luxurious feel.

  • Walkway Redesign: Redesigned the walkway cupboard and replaced fussy, dated wall panelling with upgraded contemporary versions.
  • Painting and Wallpapering: Applied new paint and wallpaper throughout to create a fresh and cohesive look, restoring the Art Deco apartment to its former stucco Bayswater glory while incorporating modern property benefits.

The Outcome

The refurbishment project at Cleveland Gardens was a resounding success. The strategic updates and modern design elements significantly increased the property’s rental appeal. The transformation resulted in the monthly rent soaring from £4,100 to £8,500, and the apartment was leased to the first interested viewer. The sleek spiral staircase, contemporary kitchen, and bespoke bathroom fixtures created a luxurious yet functional living space that perfectly catered to the needs of today’s tenants.

Key Results:

  • Increased Rental Income: Monthly rent doubled from £4,100 to £8,500.
  • Quick Lease-Up: The property was snapped up by the first viewer, demonstrating high market demand for the newly renovated property
  • Client Satisfaction: The landlord is highly satisfied with the results, leading to further refurbishment projects in the pipeline.
  • Enhanced Property Appeal: Modern design enhancements made the property stand out in a competitive market.
  • Return on Investment: Significant rental increases and reduced vacancy rates highlight the financial benefits of the refurbishment.

Partner with InStyle Direct for Stunning Results

At InStyle Direct, we specialise in transforming properties to meet the unique goals of developers, landlords, and homeowners. Whether it’s enhancing stock units for sale or furnishing rental properties, our tailored services deliver exceptional results. By centralising all refurbishment and interior design needs under one roof, we ensure a streamlined and cohesive approach that maximises your investment and enhances the overall appeal of your property. Contact us today to see how we can help elevate your property.

Property Transformation Videos

Get in Touch

    Please select atleast one.
    What is 9 + 4 ? Refresh icon

    What Our Customers Say

    • Marc provides not only good & professional advice but always value for money recommendations

      SK Chng
    • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

      David Ornsby
    • I am very pleased with how the team handled the job. They were on time and had the attention on detail every customer seeks. Great job and keep going!

      Pavlos Vasileiadis
    • It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

      Lowela V
    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      WJ Hu
    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher
    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

      Karen Ross
    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

      Derick Mendonca
    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang
    • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

      Marius Floca

    Transformative success stories

    Learn how we helped properties 'Sell' and 'Let' quickly.
    Download Now
    Brochure Image

    Our Brochures

    broucher

    Core Brochure

    Core Brochure

    DOWNLOAD BROCHURE
    broucher

    Guide for Developers

    Guide for Developers

    DOWNLOAD BROCHURE
    broucher

    Furniture Packages

    Furniture Packages

    DOWNLOAD BROCHURE
    broucher

    Ani M Interiors

    Ani M Interiors

    DOWNLOAD BROCHURE
    broucher

    Dressed for Success

    Dressed for Success

    DOWNLOAD BROCHURE