Westfield London
Europe’s largest urban shopping mall, with over 450 retail outlets and multi-cuisine restaurant options
Introduction to White City
White City is a West London area comprising a dynamic mix of residential developments, a world-class retail lineup and lush green spaces. Once an industrial hub and home to the iconic BBC Television Centre, White City has rapidly evolved into a sought-after London neighbourhood for investors, working professionals and families. Many students move to this West London area as the well-regarded Imperial College London is nearby. Commuting is effortless, thanks to the Central, Circle and Hammersmith & City lines nearby. Overground services from Shepherd’s Bush offer convenient links to central London, the City and the Heathrow Airport.
Read moreFurnishing Developments in White City and Surrounding W12 Postcodes
White City, with its blend of modern architecture, cultural hotspots and vibrant lifestyle destinations, has redefined urban living in West London. InStyle Direct, with its expertise, brings the same spirit of transformation to the interiors of properties in White City — with tailored furnishing packages, bespoke soft furnishings and end-to-end design services. Our furnishing solutions elevate spaces with elegant, turnkey designs that boost both potential return on investment and aesthetic appeal.
Why Furnishing Is Key for White City Properties
Furnished properties attract faster interest
Furnishings boost market positioning
Can command premium rents
Ready-to-live-in spaces create a homely feel
Ideal for investors looking for turn-key solutions
Boosts property values
Our Featured Furnishing Projects in White City and W12 London
Home Go See For Yourself
White City, London, is known for more than just contemporary developments — it is a well-connected West London hub with extremely convenient transportation options and renowned capital hotspots nearby. This area’s central location is ideal for residents who wish to explore the best of London with minimal travel time:
12 Min
Bond Street
2 Min
Westfield London
12 Min
Design Museum
10 Min
Kensington Palace
Best Places to Visit in White City
Whether you are new to White City or wish to continue exploring its charm, here are a few hotspots worth exploring:
White City House
Also known as the Soho House Members’ Club, with an exclusive rooftop pool and resort-like wellness facilitie
Bush Theatre
A famous venue for artistic plays, comedies and indie performances
Wormwood Scrubs Park
Spans across 200 acres of lush green space with many sports activities
Television Centre
A mixed-use destination with multiple restaurants and chic cafes
Ready to transform your White City property?
InStyle Direct has successfully furnished over 100 apartments in the White City — from investor-focused rentals to bespoke show homes for some of London’s leading developers. Our furnishing packages start at £3,395 and their impact is quite evident with these figures: 85% of the units we furnished in White City were let within 48 hours. Our team completed furnishings of more than 20 apartments in White City’s latest phase and data states that InStyle Direct’s Gold Furniture Package furnished properties are marked sold in under a week. Explore Furniture Packages Book a Design Consultation
Frequently asked questions
White City is preferred by many discerning overseas and domestic property investors thanks to a plethora of options — residential, retail and academic developments.
Multiple reports indicate that professionally furnished properties in White City can achieve yields of up to 4% to 5%.
Based on the multiple projects we have completed in White City, here are the most relevant and chosen options: contemporary interiors with open-plan layouts, sleek furniture, neutral palettes with bold accents and personalised feature walls.
Our experienced team of interior designers can furnish White City properties within 5–10 working days – this period includes design and installation, too.
Yes, InStyle Direct offers all its clientele the option to get made-to-measure bespoke curtains and blinds.
Yes, our services include furnishing services in White City for Airbnb and short-term rentals
Visit InStyle Direct in White City
If you’d like to see firsthand how InStyle Direct can transform your property into market-ready homes, visit our nearest office in White City. Whether you are a landlord, developer or homeowner, our design experts can offer one-on-one consultation and guidance on maximising your property’s rental and resale value.
Our Brochures
Core Brochure
Core Brochure
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Guide for Developers
Guide for Developers
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Furniture Packages
Furniture Packages
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Ani M Interiors
Ani M Interiors
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Dressed for Success
Dressed for Success
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