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riverside london apartment living room interior

Furniture Designed for the
Private Rented Sector

Design-led PRS furniture packages created around the way modern renters live, combining durability and practicality with considered interiors for long-term rental homes.

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20+
Years of Experience
<1%
Return Rate in First Year
10,000 sq ft.
London Warehouse
Designed
for PRS
300+
Furnishing and Refurbishment
Projects Annually
24-48*
Hour InStallation

*Subject to stock availability, project requirements and location.

Furnished for a Sector That No Longer Resets

From 1 May 2026, assured tenancies in England operate on a periodic rather than fixed-term basis. Without a predetermined tenancy end date, landlords may have fewer predictable opportunities to plan refurbishment or furniture replacement.

This makes durability, maintainability and access to replacement items increasingly important. Furniture should withstand everyday use while helping the property remain comfortable and attractive throughout the tenancy.

At InStyle Direct, we develop PRS furnishing schemes around the property, its location, the target renter and the intended rental proposition. Our designers balance style, practicality and long-term performance to create interiors suited to the demands of modern rental living.

The result is a considered, move-in-ready home that supports resident comfort while helping landlords protect the quality and appeal of their property.

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kensington campden street bedroom interior design

PRS Furnishing for Single-Let Landlords, Portfolio Owners and Professional Operators

Private rental properties range from individual buy-to-lets to large, professionally managed portfolios. Each has different operational and design priorities, which is why we tailor our furnishing approach to the scale and requirements of every project.

regents-view-apartment-cozy-bedroom-styling

Single-Let Landlords

For an individual rental property, the priority is often a straightforward, well-designed furnishing solution that prepares the home for market without unnecessary complexity. We create complete furniture packages around the property, target renter and available budget, managing everything from specification and sourcing to delivery, installation and final checks.

Portfolio-Landlords

Portfolio Landlords

As a portfolio grows, consistency, efficiency and access to replacement products become as important as design. We can develop a repeatable furniture specification across multiple properties while adapting individual packages to suit different layouts, locations and target markets. Coordinated procurement, installation and documentation make it easier to maintain a consistent standard throughout the portfolio.

regents-view-dining-area-interior-design

Professional PRS Operators

Larger portfolios require a more structured approach. We support professional operators with coordinated specifications, phased delivery programmes, refurbishment projects and ongoing replacement and replenishment. Our approach simplifies large-scale furnishing while helping operators maintain consistent standards across every home.

What PRS Landlords and Portfolio Investors Need From a Furniture Partner

Fire-Safety Compliance

Furniture and furnishings within the scope of the applicable regulations are selected to meet relevant fire-safety requirements. Supporting product information and documentation are provided where applicable, helping landlords maintain organised furnishing records.

Coordinated Refurbishment Planning

Where energy-efficiency improvements or wider property works are planned, furnishing can be coordinated around the refurbishment programme. This helps reduce duplicated disruption and prepares the property for its next stage of rental more efficiently.

Durability for Long-Term Rental Use

Rental furniture must withstand the demands of everyday living while remaining comfortable and visually appealing. We specify products with durability, practicality and long-term rental performance in mind.

Portfolio Consistency

For landlords managing multiple properties, a consistent furniture specification can simplify procurement, installation and ongoing management. We can replicate an agreed design and quality standard across a portfolio while adapting individual packages to different layouts and unit types.

Efficient Turnaround

Preparing a property promptly between tenancies is an important part of keeping a rental operation moving. Our coordinated delivery and installation service helps minimise furnishing-related delays and gets properties ready for occupation efficiently.

Furnished or Unfurnished Guidance

Furnishing will not automatically be the right approach for every rental property. We consider the location, property type, target renter and intended market position to help landlords choose an appropriate furnishing strategy for each home.

Single-Let, BTR and HMO Furnishing: How Requirements Differ

Single-Let or Portfolio PRS

Build to Rent

HMO

Operating
Model
Single-Let or Portfolio PRS Individual or portfolio landlord
Build to Rent Institutionally owned or professionally managed development
HMO Individual or portfolio landlord or operator
Accommodation
Single-Let or Portfolio PRS Self-contained home
Build to Rent Self-contained homes within a professionally managed development
HMO Private bedrooms with shared facilities
Typical
Residents
Single-Let or Portfolio PRS Singles, couples and families
Build to Rent Varies by scheme, from individual professionals to families
HMO Students, professionals and other unrelated sharers
Management
Considerations
Single-Let or Portfolio PRS Property-level appeal, cost and maintainability
Build to Rent Portfolio consistency, scale, operational efficiency and resident experience
HMO Intensive use, shared spaces, safety and efficient use of space
Design
Priorities
Single-Let or Portfolio PRS Property-level appeal, cost and maintainability
Build to Rent Portfolio consistency, scale, operational efficiency and resident experience
HMO Intensive use, shared spaces, safety and efficient use of space
Design
Priorities
Single-Let or Portfolio PRS Comfort, practicality, durability and broad market appeal
Build to Rent Consistent design language, durability and alignment with the development’s position
HMO Robust furniture, practical storage and efficient use of private and communal areas
Furnishing
Approach
Single-Let or Portfolio PRS Property-specific packages suited to the local rental market
Build to Rent Repeatable specifications adapted across different unit types
HMO Room-by-room specifications designed for frequent use and shared living

Sources: Spotlight: UK Single Family Housing 2026 | Property Reporter: The rise of single-family housing in the build-to-rent sector

Our PRS Furniture Packages and Services

regents-view-apartment-living-room-london

Furnished Letting Packages

Complete furniture packages for bedrooms, living rooms and dining areas, tailored to the property, target renter, available budget and intended market position.

riverside-london-apartment-blue-sofa-interior

Portfolio Consistency Programmes

A repeatable furniture specification and an organised documentation process across five properties or 500, helping landlords maintain the same design and quality standard without managing each home separately.

notting-hill-luxury-apartment-bedroom-interior-design

Refurbishment and Furnishing Coordination

Where wider refurbishment or energy-efficiency improvements are planned, we can coordinate furnishing around the programme to reduce disruption and avoid duplicated work.

regents-view-london-modern-bedroom-interior

Void-Period Turnaround

Coordinated delivery and installation between tenancies, designed to minimise furnishing-related delays between one resident moving out and the next moving in.

camden-goods-yard-luxury-bedroom-design

Furnished or Unfurnished Consultation

Property-by-property guidance based on the location, target renter and intended rental proposition, helping landlords determine whether furnishing is commercially appropriate.

kensington-campden-street-dining-room-interior

Replacement and Replenishment

Ongoing replacement and replenishment support for worn or damaged items, subject to product availability, helping landlords maintain the condition and consistency of their furnished properties.

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Our Services

Furniture Packages

Our high-quality furniture packages provide a turnkey solution for BTR and co-living developments, from individual apartments to shared and communal spaces. Designed around each scheme, our packages combine practical, durable furnishings with considered design to create comfortable, appealing spaces that can be consistently delivered across a single development or a wider portfolio.

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Furniture Packages

Bespoke Interior Designs

Our bespoke interior design solutions help BTR and co-living operators create spaces that are both functional and appealing to residents. From shared lounges and communal areas to individual apartments, our expert designers develop tailored schemes around each property's layout, orientation, dimensions and operational requirements, creating distinctive spaces that support how residents live.

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Bespoke Interior Designs

Refurbishment

Our refurbishment services help operators enhance the look, feel, and functionality of the space. From targeted upgrades and design refreshes to complete structural overhaul, our in-house team of experts manage the entire process from start to finish, creating spaces that work better for residents and operators.

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Refurbishment

BTR Furnishing Solutions

With dedicated furniture packs and interior solutions for London and the UK's growing BTR sector, we have delivered timely results for thousands of properties. Our team of experienced project managers can successfully coordinate the furnishing and interiors of multiple units at a time for larger projects that need quick turnaround within tight deadlines.

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BTR Furnishing Solutions

Window Dressing

From bespoke curtains and blinds to premium fabrics and finishes, the right window treatment can transform a space, adding warmth, character, and a more considered finish to your property. It also adds a layer of privacy and enables the control of natural light in any space. With an in-house factory producing made-to-measure pieces for a wide range of properties, our window dressing service combines tailored design with a seamless end-to-end solution.

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Window Dressing

Staging for Developers

Well-designed communal spaces can create a more positive first impression and help prospective residents see what makes a co-living space unique. Our in-house furniture and design experts create professionally staged spaces that showcase shared areas, amenities and resident spaces, bringing the overall concept to life and helping properties stand out in a competitive market.

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Staging for Developers
Interior Design
Camden Goods Yard Luxury Interior Design | A Fully Furnished London Holiday Home
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Finishing Touches Inside a Luxury Notting Hill Show Home | Peabody Group Bespoke Interior Design

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How We Furnish a PRS Property: From Brief to Move-In Ready

  1. Step 1
  2. Step 2
  3. Step 3
  4. Step 4
  5. Step 5
Brief and space planning for a co-living scheme

Property and Brief Review

We take a look at the location, layout and the tenant profile the property is likely to attract and consider all of this before anything is specified. Current EPC rating and fire safety status are noted at this stage too, so we know early on whether refurnishing should be timed alongside any refurbishment work.

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Design and furniture specification samples

Design and Specification

Our designers translate the brief into a fully specified furnishing scheme. Before we present a detailed proposal, programme, and cost plan, we consider every detail, from fire-certified materials to durable finishes designed for a long, unpredictable tenancy.

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Sourcing and quality control

Sampling and Procurement

We present mock-ups and key materials to validate the design, then manage procurement through our trusted supplier network, with quality checks and full compliance documentation throughout.

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Delivery and installation

Delivery & Installation

From logistics and phased delivery to full FF&E installation, our in-house team manages every stage. Once installed, each property undergoes a quality inspection to make sure everything matches the original design intent before handover, whether that's a single let or a phased rollout across a portfolio.

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Aftercare and replenishment

Move-In Ready and Aftercare

We provide photography to support your listing. Once a property is furnished, we provide ongoing replacement support matched to indefinite periodic tenancies, plus documentation for portfolio records.

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Why InStyle Direct

What Sets Us Apart for PRS Landlords

20+

Years of Experience

As a family-run business established in 2004, we bring over 20 years of residential furnishing expertise to every project. Our long-standing experience across the rental, investment and development sectors enables us to create furnishing solutions that balance resident appeal, operational efficiency and long-term performance.

<1%

Return Rates

Our quality-first approach delivers lasting performance, with less than 1% of furniture items returned or replaced within the first year.

10,000 sq ft.

London Warehouse

Our 10,000 sq ft London warehouse holds stock ready for phased drops, and our in-house fleet means we are not dependent on third-party logistics.

Fast

Delivery & Installation

24-48* hour turnaround time (depending on stock availability). Our in-house fleet ensures quick and efficient delivery of all furniture items.

100+

Years Combined Team Expertise

Our team brings over 100 years of combined specialist knowledge to every PRS project.

Everything

Compliant

100% fire safety documentation supplied with every item, so your compliance file is complete from day one.

Sustainable PRS Furnishing:

Durability for Tenancies That No Longer Have an End Date

Our approach to sustainability starts with durability. By specifying furniture designed to perform over years of continuous, unpredictable occupancy, we help reduce replacement cycles, waste, transport emissions and unnecessary consumption.

For portfolio landlords and PRS operators with ESG reporting requirements, we can provide project-level sustainability reporting, including carbon footprint data, recycled material content and ethical sourcing information.

🌿
On our journey to carbon neutral 33% emissions reduction through hybrid and electric fleet (93% Euro-compliant)
Planet-first approach
Zero landfill policy
InStyle is on its journey to become carbon neutral
17.7 tonnes of material (cardboard & paper) recycled
2 tonnes of CO2 emissions reduced by recycling
261 trees saved by recycling
406,775 litres of water saved
Active support to charities and local communities
33% less emissions (up to 9.1 tonnes of CO2 reduced) by using a 93% Euro-compliant, hybrid or electric fleet
Read Full ESG Credentials

PRS Furnishing: Frequently Asked Questions

Ask Us Anything

FAQs

From 1 May 2026, assured tenancies in England operate on a periodic basis without a predetermined end date. Although this does not mean every tenancy will last longer, landlords may have fewer predictable dates on which to plan furniture replacement or refurbishment. Durable products and access to ongoing replenishment can therefore support longer-term property management.

It depends on your property, its location and the tenant you're likely to attract. Furnished lets can command a real rent premium compared to their unfurnished counterparts. If you need a suggestion for your property, talk to our expert team and let us guide you.

Furniture supplied for a let must be certified under the Furniture and Furnishings (Fire) (Safety) Regulations 1988, as amended. Our furniture packages are specified to meet the appropriate residential fire safety requirements, giving landlords confidence that every item is suitable for residential living.

A well-furnished, move-in-ready property tends to let faster than an empty shell, and fast turnaround between tenancies is a direct yield consideration, not just a presentation one.

Absolutely. If you're already upgrading a property to meet the 2030 EPC C standard, timing your refurnish alongside that work means one round of disruption instead of two.

Yes. Our furniture packages are highly scalable, allowing the same considered specification to be delivered consistently across five properties or 500. We coordinate sourcing, delivery and installation to ensure every property meets the same design and quality standard.

Cost depends on the property's size, the specification you want and whether you're furnishing one home or a whole portfolio. Get in touch for a tailored quote based on your properties and target tenant.

Take The Next Step
With Us?

Our expert designers are ready to specify private rooms and communal spaces as two coordinated briefs — from first conversation through to move-in ready.

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