Resident-led layouts curated to improve your target tenant’s lifestyle.

Family-owned since 2004, 1,000+ projects/year, and 100+ years of combined expertise.

Build-to-Rent (BTR) in Liverpool

Q: ESG-aligned operations

Zero-landfill policy, active recycling, a lower-emission fleet, and measurable impact statistics.

Q: Cost-effective

Packages starting at £3,395 + VAT for single units, with volume pricing and standardised FF&E.

Liverpool is one of England’s most affordable major cities for renters, with a maturing Build-to-Rent market supported by four universities, a growing life sciences and digital economy, and a strong regeneration pipeline attracting students and young professionals.

With major operators already investing in flagship waterfront developments, explore the city’s key market trends, developments and turnkey furnishing solutions designed to accelerate occupancy and support long-term asset performance.

Get Tailored Quote Download BTR Brochure

BTR Pipeline

Operational

1,912 homes (Approx.)

Pre-planning & planning

1,227 homes (Approx.)

Total

3000+ (Est.)

*Bidwells BTR OPEN & OPERATING REPORT REGIONAL

Liverpool City Region's housing pipeline spans more than 63,000 new homes across private, affordable and social housing.

£901 pcm average Liverpool private rent, May 2026 (+6.2% YoY)

£11bn LCR investment pipeline promoted at MIPIM 2026

*Liverpool City Region Combined Authority | * ONS | * Liverpool City Region Combined Authority, MIPIM 2026.

Liverpool City Snapshot & Growth Drivers

Liverpool is England's tenth-largest city by local authority population, home to roughly 509,000 residents with a median age of 35.1. The wider Liverpool City Region, covering six boroughs across Merseyside, is home to around 1.5 million people and is the delivery vehicle behind an £11 billion investment pipeline being promoted at MIPIM 2026 across health and life sciences, advanced manufacturing, digital and technology, creative industries, and maritime logistics.

Large, resilient student population

64,000 students (Approx.) across top universities in Liverpool.

Sciences and innovation-based economy

Life Sciences Investment Zone targets £800m investment and 8,000 new jobs.

Large-scale waterfront regeneration

Peel L&P's Liverpool Waters’ £5 billion, multi-decade transformation of 60 hectares of northern docklands, of which The Lexington and Starlight's Waterloo Place scheme already form part.

Affordability relative to comparable UK cities

Average rent of £901 pcm, well below the London average, giving BTR operators genuine headroom to build in amenities and services without pricing out the core tenant base.

Improving connectivity

Direct rail links connect Liverpool with London, Manchester and Birmingham.

Why Partner With Us

A quick view of the benefits InStyle Direct brings to BTR operators and investors.

People-first Design

Resident-led layouts, soft acoustics, and colour palettes designed to improve your target tenant’s lifestyle.

ESG-aligned Operations

zero-landfill policy, active recycling, a lower-emission fleet, and measurable impact statistics.

Cost-effective

packages starting at £3,395 + VAT for single units, with volume pricing and standardised FF&E.

Speed & Scale

In-house fleet and London warehouse enable phased rollouts and rapid turns between lets.

One Accountable Team

Dedicated PM, unit-level snagging and hassle-free handovers with minimal subcontracting.

Proven Track Record

300+ furnishing and refurbishment projects completed annually

Liverpool BTR Market Overview

Liverpool has an established institutional Build-to-Rent market, supported by a growing professional rental sector, major regeneration projects and one of the UK's strongest regional rental yields.

Average PCM

£901 pcm (as of May 2026)

Operational BTR

3000+ (approx.)

*ONS | *Bidwells BTR OPEN & OPERATING REPORT REGIONAL

Flagship Developments

The Keel The Lexington Baltic Yard Waterloo Place (Liverpool Waters)

A detailed close-up of the iconic copper Liver Bird statue atop the historic Royal Liver Building against a clear blue sky in Liverpool

Planning a Build to Rent scheme in Liverpool?

Deliver a resident-first Build-to-Rent development with our turnkey furnishing solutions, designed for durability, operational efficiency and long-term rental performance.

Request a quote

Flagship Developments

A contemporary living room furniture package curated by InStyle Direct at Seacon Tower, Canary Wharf, featuring a beige sofa with patterned cushions, an oval oak coffee table, and sliding glass doors revealing London skyline views

The Keel

The Keel is one of Liverpool's flagship Build-to-Rent developments, offering 240 professionally managed waterfront apartments with concierge, a residents-only gym and landscaped waterside spaces.

Request a quote

An apartment staging perspective by InStyle Direct at the Verdica show flats, looking across a dressed dining table toward a serene bedroom with a fluted headboard, rust velvet pillows, and abstract wall prints

The Lexington

Moda Living's The Lexington brings together 325 waterfront homes, hotel-level service and state-of-the-art amenities within one of Liverpool's landmark Build-to-Rent communities.

Request a quote

A stylish show flat interior by InStyle Direct at Verdica, showing a bright living room with woven fan wall art, a neutral sofa, and an open doorway through to a staged bedroom with an ochre velvet headboard

Baltic Yard

Baltic Yard is a 200-home Build-to-Rent community in Liverpool's vibrant Baltic Triangle, offering professionally managed living with co-working spaces, a gym, landscaped gardens and resident lounges.

Request a quote

Rental Insights

Unit Type	Average BTR Rent	Embedded Market (PRS)
1 Bed	£980–£1,300	£677
2 Bed	£1,170–£1,700	£826
3 Bed	£1,730–£2,000+	£950
4 or more Beds	–	£1,279

Note: BTR figures are compiled from published asking rents at The Keel, The Lexington and Baltic Yard. The comparison figures are Office for National Statistics achieved private rents for Liverpool by bedroom (May 2026). These ONS figures represent the wider private rented sector across the local authority and are not directly comparable with premium city-centre Build-to-Rent schemes, which typically command higher rents due to their location, specification, amenities and professional management. Individual asking rents vary by apartment type, floor level, aspect, tenancy length and incentive offers.

Why Liverpool works for BTR

Relatively affordable

With £901 pcm (May 2026 data), Liverpool's average rent sits meaningfully below Manchester's, Leeds's and the England average, giving BTR schemes room to command a premium while remaining accessible to the core tenant base.

Growing population

Student and growing population with a median age of 35.1 points to sustained rental demand.

Growing track record

The Keel, The Lexington, Baltic Yard and Starlight's Liverpool Waters scheme show that major operators and funds, including Barings, Apache Capital, Heitman and Starlight, are willing to commit capital to Liverpool once schemes reach the right stage.

An £11 billion regeneration pipeline

spanning Liverpool Waters, the Knowledge Quarter, and the wider North Docks Mayoral Development Area, providing the long-term platform for renewed BTR delivery.

*ONS | *Liverpool City Region Combined Authority | *Savills | *City Residential, Q1 2026.

InStyle Direct for Liverpool BTR operators

InStyle Direct has over 20 years of experience delivering turnkey furnishing solutions for Build-to-Rent schemes across the UK. As Liverpool's institutional base grows from four flagship schemes towards the next wave of delivery, operators and developers need a furnishing partner who can match the pace, scale and consistency that institutional-grade schemes demand.

Warehousing & logistics

10,000 sq ft London warehouse — phased rollouts & safe storage

Project delivery

Dedicated PM, unit-level snagging, and rapid apartment-by-apartment installs

ESG & compliance

Responsible sourcing, recycling programmes and UK fire-safety compliance by default

Scale

Capability to furnish 10 — 1,000+ units with volume pricing

Resident retention is not just about service. It is about experience.
Download Guide

Our ESG Commitment

Planet-first approach

Zero landfill policy

InStyle is on its journey to become carbon neutral

17.7 tonnes of material (cardboard & paper) recycled

2 tonnes of CO2 emissions reduced by recycling

261 trees saved by recycling

406,775 litres of water saved

Active support to charities and local communities

33% less emissions (up to 9.1 tonnes of CO2 reduced) by using a 93% Euro-compliant, hybrid or electric fleet

Data Range: 2024 - 2025

Designed for Durability

Durability protects Net Operating Income (NOI). Our furnishing systems are engineered for daily wear, quick turns and long lifecycles while remaining comfortable and attractive for residents.

Built to Last

Contract-grade, hard-wearing finishes designed for daily commercial use.

High Quality

Durable materials and replaceable parts reduce long-term operational expenses.

Easy to Maintain

Low-maintenance surfaces and quick-change components for fast turns.

Improved Living

Space-saving furniture that maximises living space while remaining resident-friendly.

Compliance Ready

Crib 5 and other specifications are available on request for communal/amenity areas.

Warm open timber wall shelving styled by InStyle Direct at Sugar House Island, Stratford, displaying framed minimalist art prints, a sculpted giraffe figurine, ambient candles, and trailing greenery

Caspar Apartments, Birmingham

We furnished 21 units at Caspar Apartments in Birmingham for a private client in just one week, delivering the project three weeks ahead of schedule. There have been zero recalls, repairs, or replacements since installation over 10 years ago, a testament to our commitment to deliver quality and durable BTR furniture packages that support high tenant turnover and keep units looking fresh.

Get In Touch

Furniture Package

Show Home

Interior Design

Refurbishment

Window Dressing

Build-To-Rent Furnishing Solution

Blogs

Build To Rent

Build-to-Rent in London: The Developer’s Guide to Furnishing, Specification, and Tenant Appeal

Key Takeaways: BTR accounted for 8% of new homes delivered across Great Britain in 2025, yet it gets outsized attention because it performs strongly on the m...