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Westmark Tower, West End Gate (Residence One)

Services: Tailored Furniture Package, Window Dressing
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Apt 2303 Westmark Tower, W2-123
Apt 2303 Westmark Tower, W2-101
Apt 2303 Westmark Tower, W2-86
Apt 2303 Westmark Tower, W2-26
Apt 2303 Westmark Tower, W2-52
Apt 2303 Westmark Tower, W2-130

Westmark is the tallest of the buildings at West End Gate. The state-of-the-art building with spectacular views towards the City, Regent’s Park and Hyde Park called for equally lavish interiors.

Its gently curved form soars 29 storeys high with panoramic views, and the interiors were carefully selected to match the art deco-inspired architecture. As a premium show home, Berkeley once again instilled their faith in the InStyle Direct team to deliver affordable opulence, achieved with our bespoke furniture package.

The wallpaper serves as the focal point in the lounge of this premium, 3-bed apartment. Although the striking pattern of the paper is the main focus, keeping the design in segments with neutral wall panels breaks it up, allowing the wallpaper to take centre stage without overpowering it.

The existing relationship with the developer and previously furnished units at the development meant we knew the target market’s wants, needs, and tastes very well. With previous successes in mind, we kept the base colour light and neutral, paired with vibrant, rich paprika/burnt oranges and more subtle blue accents to help lift the design. The unit received an immediate offer, proving the value of our furnishing services.

The interior designer wanted to play off the elegance of the wallpaper pattern, so the shape and structure of a few key furniture pieces followed this same style. The bench in the lounge, the master bedroom headboard, the dining table, and the display shelving are all organic fluid shapes that adopt the same curvature and structure of the wallpaper.

The subtle detailing of the statement brass chandelier reflects the elegance of the West End Gate development. The interior designer wanted to bring the luxurious vibe of the Tower into the apartment that had plenty of room for innovative ideas, measuring an impressive 1,191 ft2. In this scheme, brass and other high-end materials, such as the TV Unit, allow the same luxurious vibe to be felt in this design.

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    What Our Customers Say

    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher

    • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

      Jasmin Amirul

    • Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more

      Cosmecto

    • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

      David Ornsby

    • I am very pleased with how the team handled the job. They were on time and had the attention on detail every customer seeks. Great job and keep going!

      Pavlos Vasileiadis

    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung

    • I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more

      David Evans

    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      WJ Hu

    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

      Georgia Willis

    • Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

      Ionut Buciuleac (Benham and Reeves)

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