A sleek modern kitchen and dining area at White City featuring navy blue cabinetry, light grey lower cabinets, and a dining table with neutral chairs and a yellow vase

Launching Camden Goods Yard With Instyle Direct’s Furnishing Expertise

Camden Goods Yard is an exciting new residential development in NW1, taking shape on the former Morrisons site in a well‑established part of Camden. Located in Zone 2 and positioned adjacent to the West End, near Regent’s Park and St John’s Wood, the scheme introduces high‑quality new homes to a well-established, thriving neighbourhood.

While the development is more compact than some larger St George schemes and will not feature extensive on‑site facilities due to space constraints, it plays an important role in renewing this prominent site and enhancing local housing choice. Its location, transport links and proximity to some of London’s most recognisable destinations continue to drive strong interest from both homeowners and investors.

We are proud to have been appointed here and have already secured furnishing work for an upcoming residential phase. Getting involved early on allows us to tailor our furnishing solutions to fit the architectural vision and specifications, ensuring a smooth delivery process and consistent interior standards throughout the development.

A minimalist media console setup at White City featuring a black wooden sideboard with decorative vases, a line-art portrait on the wall, and a yellow wingback chair

Crafted Homes at Camden Goods Yard With Instyle’s Furnishing

Camden Goods Yard is an eight‑acre mixed‑use development delivering 644 new homes within the existing urban fabric of NW1, just moments from Chalk Farm, Camden Town, Regent’s Park and Primrose Hill. Homes include a range of Manhattan studios, one‑, two‑ and three‑bedroom apartments across thoughtfully designed buildings, with current phase releases such as The Regent and The Gallery now available.

Apartments are completed to a high specification, with features including open‑plan living areas, oak herringbone flooring in selected phases, underfloor heating, comfort cooling, and private balconies or terraces designed to maximise natural light and outlook.

A modern living area at White City featuring a grey sofa with amber velvet pillows, a black coffee table with a wooden tic-tac-toe board, and abstract art on the wall

For buyers seeking elevated interiors, our Gold Furniture Package introduces refined décor, layered textures and enhanced comfort to complement the apartments’ proportions and finishes. The Diamond Furniture Package provides luxury furniture, curated styling, and premium detailing for a more statement look that complements the development’s contemporary character.

We have designed our homeowner furniture packages to accommodate individual lifestyle preferences and complement the existing cabinetry, stone surfaces, and bespoke kitchen layouts specified at Camden Goods Yard. Homeowners can also opt for our Interior Design Service, which provides fully customised design support from concept to installation for those seeking a more tailored, collaborative approach.

A dining table setting at White City with white bowls and a yellow vase, providing a view into a bedroom featuring a mustard yellow tufted headboard

Furniture Packages Designed to Support Sales, Lettings and Lifestyle

With furnishing work already secured for an upcoming phase, Camden Goods Yard represents an opportunity to build a long‑term partnership within this St George development. Our appointment early on helps us create consistent, high-quality interiors that increase market appeal, build buyer confidence, and add value for investors and owners in future phases.

Aside from this project, we continue to provide practical, design-focused furnishing solutions to developers, landlords, and private clients in London. We employ specialised furniture, skilled installers, reliable after-care, and customizable packages to transform empty properties into attractive, ready-to-move-in homes that are successful in sales and rentals.

If you would like to explore how our furnishing and interior design services can support your property or development, our team would be happy to help.

What sets your furnishing services apart at Camden Goods Yard?

We specialise in fast, end‑to‑end property transformations, including furniture installation and window dressings, which can be completed within 24–48 hours when required. Our furniture packages maintain a sub‑1% return rate in the first year, reflecting long‑term durability and quality. We also furnish stock units for developers, helping to improve presentation and support sales performance.

Why should investors choose your furnishing services for Camden Goods Yard?

Our packages aim to attract great tenants and maximise rental appeal from the start, with a focus on investors. We prioritise durable, sustainable materials and work with trusted suppliers who share our ESG principles to ensure interiors are both commercially effective and responsibly specified.

Can you furnish properties before completion?

Yes. We regularly furnish show homes and early‑handover units, transforming empty apartments into fully dressed, aspirational spaces using custom furniture, tailored window treatments and coordinated installations.

What is the typical furnishing timeline?

Standard projects are usually completed within one to two weeks, depending on the scope. For urgent requirements, full furnishing can be delivered within 24–48 hours, subject to stock availability and site access.

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What Our Customers Say

Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

D C
Thanks to James and Severina for doing such a fab job fitting out my flat, even during lockdown! The improvement on what was there before is amazing. Having... read more

Jamie Evans
Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

Jacob Sullivan
Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

Marius Floca
Josh did a great job with designing and installing a shelving/storage unit for my hallway closet and bedroom fitted wardrobe. His design was very storage efficient, maximising the small space... read more

mwl
I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

Abdulrahman Alismail
As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

WJ Hu
Fantastic service. Lewis gave me the best advice in persuading me to go for the diamond pack which really made the flat stand out ...so much so the letting... read more

Margaret Tan
As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

Charles Tsai
James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

Jasmin Amirul