Our long-term partner, Regal London, worked with us to create a show home for their prestigious development, Fulton & Fifth. We carefully used the budget for fresh pieces along with the client’s existing furniture to craft a high-end show home while ensuring a strong return on investment. The project completed by InStyle Direct’s Head of Design offered a comprehensive design and furnishing service that earned praise from both the sales and marketing teams and led to the sale of many units, with the images of the furnished show home used across all of their promotional tools.

The Challenge

We tackled Regal London’s brief for an efficient yet high-end solution with the below strategy:

• Integrating Diverse Furnishings: To keep costs down while maintaining a high-quality result, we utilised some of Regal’s existing furnishings sourced from various locations and combined them with new complementary elements for a cohesive look. The developer’s budget required skillful balancing of existing pieces and new items, innovatively mastered by InStyle Direct’s Head of Design.
• Designing for the Units’ Target Market: Our client’s brand did not have a strict identity to follow but it was imperative that it appealed to the target market of primarily young professionals and families. Our Head of Design knew exactly how to tailor the designl to this audience while taking care to stay well within the assigned budget.
• Logistical and Budget Constraints: Delivering a show home on time and within the budget provided demanded innovative planning and resourceful design solutions, which were skilfully and timely achieved by our expert team.

Our Approach

To overcome these challenges, our design and project teams implemented a multi-faceted strategy:

• Efficient Furnishing & Design Strategy: Our custom approach for the show apartment ensured a perfect integration of the developer’s existing furniture with new, bespoke pieces that modernised the unit and made it stand out. This approach created a design continuity and ensured maximum efficiency, as well as promoted sustainability by utilising the existing quality items the client already had.

• Tailored Design and Aesthetic Solutions:
  • An eclectic style was chosen to create a warm, lived-in feel.
  • A bold, iconic design sofa in bold rustic orange fabric was introduced as a statement piece, complemented by a living room that features a vibrant mix of complementary colours.
  • Bedrooms were styled with a cleverly contrasting calmer, neutral earthy palette to evoke sophistication and comfort.
  • A standout feature wall in the master bedroom, adorned with two contrasting wallpapers and refined moldings, provided a bespoke touch that set the tone for the entire shown home.

• Efficient Project Management and Safety: The project was meticulously managed to ensure on-time completion. Our team’s pre-completion expertise, leveraging robust RAMS and PPE protocols, played a key role in addressing on-site challenges, providing a smooth execution from start to finish.
• Sustainability Practices: Emphasising eco-friendly methods, we used water-based paints and non-woven wallpaper. The practice of reusing old stock furniture from other show apartments not only reduced waste but also provided a unique narrative of sustainable design.

The Outcome

The transformation has been a resounding success:

• Enhanced Flexibility and Design: The integrated approach created a space that is both flexible in design and practical in execution, meeting the client’s unique requirements and budget constraints. The canvas was deliberately left neutral for changes to be made in the future, adding personality through statement pieces that can easily be changed or moved to other units in the future.
• Positive Client Feedback: The sales and marketing teams have expressed their strong satisfaction, noting that the show home’s modern appeal is already aiding in many sales. With the property not yet sold, early indicators are highly promising.
• Ongoing Partnership and Referrals: Having worked with Regal London on seven developments over the past five years, this project has further solidified our strong relationship.

Long-Term Impact

The success of this project extends beyond immediate aesthetics:

• Market Differentiation: The innovative, clever blend of existing and new furnishings has set a new standard in the market, positioning Regal London’s property as a top contender among modern show homes.
• Sustainable Future Developments: This project not only enhances current sales potential but also paves the way for future opportunities. The thoughtful integration of eco-friendly materials and cost-effective strategies will influence upcoming developments as a strategy of the future.
• Enhanced Reputation: The project has reinforced InStyle Direct’s reputation as a trusted partner, with our expertise in combining affordable, skilled design work and efficient project management reflected in the outcome. Additional insights, including our proven on-site safety practices, have been invaluable for continuous improvement.

By transforming a new build show home into a contemporary, sales-driven showcase, InStyle Direct has demonstrated that innovative design and thoughtful integration of resources can deliver outstanding results both immediately and for the long term.