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Furnishing Refurb Services Double Rent

Furnishing & Refurbishment Services Double Rent from
£4,100 to £8,500

Location:	Cleveland Gardens, Westminster
Developer:	Private Landlord
Postcode:	W2
City:	London
Services:	Refurbishment
Result Achieved:	Let for double the asking price

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Window Dressing Before Furnishing of Cleveland Gardens

Window Dressing After Furnishing of Cleveland Gardens by Instyle Direct

Realising a client’s particular vision is a process that begins as soon as initial introductions are made. Our design and sales teams lay the groundwork via a series of meetings that sketch out main objectives, cost estimations, and most of the client’s unique non-negotiables. The following case study explains how, and by maintaining focus on two main customer requirements, we helped almost double the rental value of a period property in Central London.

Kitchen before Furnishing of Cleveland Gardens

Before

Kitchen After Furnishing of Cleveland Gardens by Instyle Direct

After

Renovations at any Zone 1 address involve tight schedules and careful cost management, but with no structural changes involved, work at 28 Cleveland Gardens could commence quickly. A stucco-fronted, three-bedroom property, this was a home with the potential to command premium rents, and our client was happy to enlist our help to achieve this. With a £350,000 budget and a 22-week delivery timetable, project manager Amar was also aware of the client’s intention to install underfloor heating and extensive soundproofing.

Washroom before Furnishing of Cleveland Gardens

Before

Washroom After Furnishing of Cleveland Gardens by Instyle Direct

After

The team promptly devised strategies that would complement these major technological enhancements without slowing down the project or overrunning costs. Replacing the existing double-glazed windows with triple-glazing was an important first step, followed by the installation of a zonal control system and underfloor heating. This allowed the room climates to be fully customisable and independent from each other.

With the client’s two main requirements now in the process of being met, the team could focus on bringing the décor up to a standard that would attract only the most discerning of tenants. A bold redesign plan relocated the kitchen, installed a new staircase, and created an extra bedroom. Next came new bathrooms, a replacement herringbone wood floor, and a brand-new paint scheme. Because the underfloor heating made radiators unnecessary, there was now extra space for the team to use – which they did with their usual style and panache.

Before Furnishing of Cleveland Gardens

Before

After Furnishing of Cleveland Gardens by Instyle Direct

After

The reception featured an original fireplace, which provided a focal point for elegant, Art Deco-inspired stylings and bold statement walls. Large windows and high ceilings allowed the natural light to reflect on chandelier lighting, mirrors, and door frames. Light could now project into all corners of the house. Staying with the classic mid-20th Century theme, black and gold colours created a retro-modern look while remaining tastefully relevant.

Despite significant changes to the initial schedule, the project stayed well within budget. The client was then able to double the rent and would easily recoup the cost of the refurbishment. We are confident that 28 Cleveland Gardens is a success story that will encourage landlords who want to increase their portfolio’s profitability but are perhaps cautious about committing to a major refurbishment.

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What Our Customers Say

We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

Aayushi Madani
InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

Derick Mendonca
Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

Georgia Willis
I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

Karen Ross
Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

James Kober
InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

Vivienne Mendonca
InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

Heiko M
This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

House of Fisher
As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

Katrina Hu
Really met my expectations, good quality of the furnitures !

Karmen Tsang