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Furnishing Refurb Services Double Rent

Furnishing & Refurbishment Services Double Rent from
£4,100 to £8,500

Location:	Cleveland Gardens, Westminster
Developer:	Private Landlord
Postcode:	W2
City:	London
Services:	Refurbishment
Result Achieved:	Let for double the asking price

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Window Dressing Before Furnishing of Cleveland Gardens

Window Dressing After Furnishing of Cleveland Gardens by Instyle Direct

Realising a client’s particular vision is a process that begins as soon as initial introductions are made. Our design and sales teams lay the groundwork via a series of meetings that sketch out main objectives, cost estimations, and most of the client’s unique non-negotiables. The following case study explains how, and by maintaining focus on two main customer requirements, we helped almost double the rental value of a period property in Central London.

Kitchen before Furnishing of Cleveland Gardens

Before

Kitchen After Furnishing of Cleveland Gardens by Instyle Direct

After

Renovations at any Zone 1 address involve tight schedules and careful cost management, but with no structural changes involved, work at 28 Cleveland Gardens could commence quickly. A stucco-fronted, three-bedroom property, this was a home with the potential to command premium rents, and our client was happy to enlist our help to achieve this. With a £350,000 budget and a 22-week delivery timetable, project manager Amar was also aware of the client’s intention to install underfloor heating and extensive soundproofing.

Washroom before Furnishing of Cleveland Gardens

Before

Washroom After Furnishing of Cleveland Gardens by Instyle Direct

After

The team promptly devised strategies that would complement these major technological enhancements without slowing down the project or overrunning costs. Replacing the existing double-glazed windows with triple-glazing was an important first step, followed by the installation of a zonal control system and underfloor heating. This allowed the room climates to be fully customisable and independent from each other.

With the client’s two main requirements now in the process of being met, the team could focus on bringing the décor up to a standard that would attract only the most discerning of tenants. A bold redesign plan relocated the kitchen, installed a new staircase, and created an extra bedroom. Next came new bathrooms, a replacement herringbone wood floor, and a brand-new paint scheme. Because the underfloor heating made radiators unnecessary, there was now extra space for the team to use – which they did with their usual style and panache.

Before Furnishing of Cleveland Gardens

Before

After Furnishing of Cleveland Gardens by Instyle Direct

After

The reception featured an original fireplace, which provided a focal point for elegant, Art Deco-inspired stylings and bold statement walls. Large windows and high ceilings allowed the natural light to reflect on chandelier lighting, mirrors, and door frames. Light could now project into all corners of the house. Staying with the classic mid-20th Century theme, black and gold colours created a retro-modern look while remaining tastefully relevant.

Despite significant changes to the initial schedule, the project stayed well within budget. The client was then able to double the rent and would easily recoup the cost of the refurbishment. We are confident that 28 Cleveland Gardens is a success story that will encourage landlords who want to increase their portfolio’s profitability but are perhaps cautious about committing to a major refurbishment.

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What Our Customers Say

The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

Selwa Al-Hazzaa
I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

David Ornsby
Josh did a great job with designing and installing a shelving/storage unit for my hallway closet and bedroom fitted wardrobe. His design was very storage efficient, maximising the small space... read more

mwl
Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

Marius Floca
Really met my expectations, good quality of the furnitures !

Karmen Tsang
I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more the apartment looks stunning.

Rasik Mulji
Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

Ionut Buciuleac (Benham and Reeves)
Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

Andrew Templeton
We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

London Square
As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

Charles Tsai