Let for double the asking price

Home
Success Stories

Furnishing & Refurbishment Services Double Rent from £4,100 to £8,500

Client:	Private Landlord
Location:	Cleveland Gardens, Westminster
Postcode:	W2
City:	London
Services:	Refurbishment
Results Achieved:	Let for double the asking price

Book Consultation

Contemporary desk setup with artwork and chair as part of curated Furniture Packages. give in humanised way

Realising a client’s particular vision is a process that begins as soon as initial introductions are made. Our design and sales teams lay the groundwork via a series of meetings that sketch out main objectives, cost estimations, and most of the client’s unique non-negotiables. The following case study explains how, and by maintaining focus on two main customer requirements, we helped almost double the rental value of a period property in Central London.

Renovations at any Zone 1 address involve tight schedules and careful cost management, but with no structural changes involved, work at 28 Cleveland Gardens could commence quickly. A stucco-fronted, three-bedroom property, this was a home with the potential to command premium rents, and our client was happy to enlist our help to achieve this. With a £350,000 budget and a 22-week delivery timetable, project manager Amar was also aware of the client’s intention to install underfloor heating and extensive soundproofing.

The team promptly devised strategies that would complement these major technological enhancements without slowing down the project or overrunning costs. Replacing the existing double-glazed windows with triple-glazing was an important first step, followed by the installation of a zonal control system and underfloor heating. This allowed the room climates to be fully customisable and independent from each other. With the client’s two main requirements now in the process of being met, the team could focus on bringing the décor up to a standard that would attract only the most discerning of tenants. A bold redesign plan relocated the kitchen, installed a new staircase, and created an extra bedroom. Next came new bathrooms, a replacement herringbone wood floor, and a brand-new paint scheme. Because the underfloor heating made radiators unnecessary, there was now extra space for the team to use – which they did with their usual style and panache.

The reception featured an original fireplace, which provided a focal point for elegant, Art Deco-inspired stylings and bold statement walls. Large windows and high ceilings allowed the natural light to reflect on chandelier lighting, mirrors, and door frames. Light could now project into all corners of the house. Staying with the classic mid-20th Century theme, black and gold colours created a retro-modern look while remaining tastefully relevant. Despite significant changes to the initial schedule, the project stayed well within budget. The client was then able to double the rent and would easily recoup the cost of the refurbishment. We are confident that 28 Cleveland Gardens is a success story that will encourage landlords who want to increase their portfolio’s profitability but are perhaps cautious about committing to a major refurbishment.

Photo Gallery

Property Transformation Videos

Get In Touch

Furniture Package

Show Home

Interior Design

Refurbishment

Window Dressing

Build-To-Rent Furnishing Solution

What Our Customers Say

“I am very pleased with the refurb and redecoration work that InStyle carried out on my 1 bed flat in Aldgate. It had become tired and looked bare and unwelcoming. Thanks to InStyle I now have a cosy sanctuary when I working in the city. They handled everything for me so it was very low stress. Thanks guys!” Read More

– Natalie Kershaw

“Really was a joy to work with Instyle Direct. James was very hands on anf very quick to visit in person. The team handled two residential properties and transformed them into very attractive rentals which has helped to attract the right tenant profile at the right price in an increasingly competitive rental market. Would glady recommend their services.” Read More

– Ade Oyeledun

“We used Instyle Direct again to furnish our second apartment, and we are absolutely delighted with the result!
The decor looks stunning, with all the gorgeous pieces of furniture and beautiful curtains. Everything has come together so beautifully, and we’re really pleased with the finished space. 😊

A huge thank you to James and Zoe for all your suggestions, guidance and help in creating such a beautiful home. It’s been a pleasure reconnecting with you after a year. You have both been incredibly professional, kind and accommodating throughout the whole process.

We would highly recommend Instyle Direct to our friends and family, and we look forward to working with you again in the future.” Read More

– Vidya Shirol

“I had an exceptional experience with Severina and Mark from the InStyle Direct team. Engaged to provide bespoke furnishings for our London flat, they truly provided a wonderful service every step of the way. They listened to our requests, even going so far as to provide sustainability information for everything we ordered, as requested (and taking into account sourcing, materials, etc. from both a planetary and human health perspective). And the final result was absolutely stunning - so much better than I'd imagined. They were really creative with furnishing a small space and making it both elegant and eclectic, capturing a vision I didn't know I'd had! They also went out of their way to support us with several follow-ups, including replacing an item that we'd damaged as a goodwill gesture. They were responsive and very easy to work with. I simply can't say enough good things about my experience with them! I'd recommend Severina and Mark (and the supporting team) without question to anyone looking for high-quality interior design services in London. Thank you!” Read More

– Kara Wenger

“Very good service lead by Mani and Nicole. Happy with the results and very responsive, the ladies know exactly what you need!” Read More

– lingwei “LWK” Kong