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Furnishing Refurb Services Double Rent

Furnishing & Refurbishment Services Double Rent from
£4,100 to £8,500

Location:	Cleveland Gardens, Westminster
Developer:	Private Landlord
Postcode:	W2
City:	London
Services:	Refurbishment
Result Achieved:	Let for double the asking price

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Window Dressing Before Furnishing of Cleveland Gardens

Window Dressing After Furnishing of Cleveland Gardens by Instyle Direct

Realising a client’s particular vision is a process that begins as soon as initial introductions are made. Our design and sales teams lay the groundwork via a series of meetings that sketch out main objectives, cost estimations, and most of the client’s unique non-negotiables. The following case study explains how, and by maintaining focus on two main customer requirements, we helped almost double the rental value of a period property in Central London.

Kitchen before Furnishing of Cleveland Gardens

Before

Kitchen After Furnishing of Cleveland Gardens by Instyle Direct

After

Renovations at any Zone 1 address involve tight schedules and careful cost management, but with no structural changes involved, work at 28 Cleveland Gardens could commence quickly. A stucco-fronted, three-bedroom property, this was a home with the potential to command premium rents, and our client was happy to enlist our help to achieve this. With a £350,000 budget and a 22-week delivery timetable, project manager Amar was also aware of the client’s intention to install underfloor heating and extensive soundproofing.

Washroom before Furnishing of Cleveland Gardens

Before

Washroom After Furnishing of Cleveland Gardens by Instyle Direct

After

The team promptly devised strategies that would complement these major technological enhancements without slowing down the project or overrunning costs. Replacing the existing double-glazed windows with triple-glazing was an important first step, followed by the installation of a zonal control system and underfloor heating. This allowed the room climates to be fully customisable and independent from each other.

With the client’s two main requirements now in the process of being met, the team could focus on bringing the décor up to a standard that would attract only the most discerning of tenants. A bold redesign plan relocated the kitchen, installed a new staircase, and created an extra bedroom. Next came new bathrooms, a replacement herringbone wood floor, and a brand-new paint scheme. Because the underfloor heating made radiators unnecessary, there was now extra space for the team to use – which they did with their usual style and panache.

Before Furnishing of Cleveland Gardens

Before

After Furnishing of Cleveland Gardens by Instyle Direct

After

The reception featured an original fireplace, which provided a focal point for elegant, Art Deco-inspired stylings and bold statement walls. Large windows and high ceilings allowed the natural light to reflect on chandelier lighting, mirrors, and door frames. Light could now project into all corners of the house. Staying with the classic mid-20th Century theme, black and gold colours created a retro-modern look while remaining tastefully relevant.

Despite significant changes to the initial schedule, the project stayed well within budget. The client was then able to double the rent and would easily recoup the cost of the refurbishment. We are confident that 28 Cleveland Gardens is a success story that will encourage landlords who want to increase their portfolio’s profitability but are perhaps cautious about committing to a major refurbishment.

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What Our Customers Say

I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more updates. I would recommend them.

David Evans
We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

London Square
Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

Jacob Sullivan
Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

Georgia Willis
James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

Jasmin Amirul
After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

Zhaleah Qayyum
I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

David Ornsby
Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

Craig B
InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

Heiko M
It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

chris stace