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Furnishing Refurb Services Double Rent

Furnishing & Refurbishment Services Double Rent from
£4,100 to £8,500

Location:	Cleveland Gardens, Westminster
Developer:	Private Landlord
Postcode:	W2
City:	London
Services:	Refurbishment
Result Achieved:	Let for double the asking price

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Window Dressing Before Furnishing of Cleveland Gardens

Window Dressing After Furnishing of Cleveland Gardens by Instyle Direct

Realising a client’s particular vision is a process that begins as soon as initial introductions are made. Our design and sales teams lay the groundwork via a series of meetings that sketch out main objectives, cost estimations, and most of the client’s unique non-negotiables. The following case study explains how, and by maintaining focus on two main customer requirements, we helped almost double the rental value of a period property in Central London.

Kitchen before Furnishing of Cleveland Gardens

Before

Kitchen After Furnishing of Cleveland Gardens by Instyle Direct

After

Renovations at any Zone 1 address involve tight schedules and careful cost management, but with no structural changes involved, work at 28 Cleveland Gardens could commence quickly. A stucco-fronted, three-bedroom property, this was a home with the potential to command premium rents, and our client was happy to enlist our help to achieve this. With a £350,000 budget and a 22-week delivery timetable, project manager Amar was also aware of the client’s intention to install underfloor heating and extensive soundproofing.

Washroom before Furnishing of Cleveland Gardens

Before

Washroom After Furnishing of Cleveland Gardens by Instyle Direct

After

The team promptly devised strategies that would complement these major technological enhancements without slowing down the project or overrunning costs. Replacing the existing double-glazed windows with triple-glazing was an important first step, followed by the installation of a zonal control system and underfloor heating. This allowed the room climates to be fully customisable and independent from each other.

With the client’s two main requirements now in the process of being met, the team could focus on bringing the décor up to a standard that would attract only the most discerning of tenants. A bold redesign plan relocated the kitchen, installed a new staircase, and created an extra bedroom. Next came new bathrooms, a replacement herringbone wood floor, and a brand-new paint scheme. Because the underfloor heating made radiators unnecessary, there was now extra space for the team to use – which they did with their usual style and panache.

Before Furnishing of Cleveland Gardens

Before

After Furnishing of Cleveland Gardens by Instyle Direct

After

The reception featured an original fireplace, which provided a focal point for elegant, Art Deco-inspired stylings and bold statement walls. Large windows and high ceilings allowed the natural light to reflect on chandelier lighting, mirrors, and door frames. Light could now project into all corners of the house. Staying with the classic mid-20th Century theme, black and gold colours created a retro-modern look while remaining tastefully relevant.

Despite significant changes to the initial schedule, the project stayed well within budget. The client was then able to double the rent and would easily recoup the cost of the refurbishment. We are confident that 28 Cleveland Gardens is a success story that will encourage landlords who want to increase their portfolio’s profitability but are perhaps cautious about committing to a major refurbishment.

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What Our Customers Say

I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

Karen Ross
I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

Abdulrahman Alismail
I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

David Ornsby
Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

Satish Kapoor
Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more customer service.

Cosmecto
It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

Lowela V
We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

Aayushi Madani
I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more the apartment looks stunning.

Rasik Mulji
Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

Georgia Willis
InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more first choice next time.

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