| Property Type: | One-Bed Apartment |
| Client: | Berkeley (Developer) |
| Postcode: | W2 |
| Location: | Marylebone |
| Services: | Furniture Package, Interior Design, Cosmetic Refurbishment, Window Dressings |
| Results Achieved: | Under offer within a week of furnishing |
West End Gate sits in the heart of Marylebone, one of London's most desirable addresses, where Berkeley's considered architecture carries the quiet kind confidence the area is known for. Our relationship with Berkeley spans decades, and West End Gate has been part of that story from the very beginning.
This specific project included the full interior design and cosmetic refurbishment of one apartment in the newest phase, named “The Residences”. The furnished property received an offer within a week of furnishing. This project also marked our 50th home in the development. A significant milestone in the evolution of our longstanding presence at West End Gate.
Berkeley needed an old-money feel with a modern twist. A touch of tonal, calm, premium, and natural elements (like dried foliage and textural artwork) needed to be woven throughout to create the correct look and feel.
The apartment was positioned for overseas buyers looking for a London pied-à-terre that feels considered and permanent rather than temporary or transactional.
The apartment already had signature ‘Berkeley’ touches such as wood floors, a marble worktop, reeded-glass kitchen units, high-end appliances, and ironmongery. The spacious lounge and the privacy of the bedroom, being just off the main entrance hallway, meant the space planning was particularly important.
The empty unit presented a lot of potential. The lounge, with its balcony door and open proportions, needed furniture to reveal how generous the space was. The lighting, too, was always going to perform better with the right layering behind it.
The base foundation came from our Diamond Range Package. Our teams carried out painting, wallpapering, window dressing, and furnishing using our own exclusively stocked furniture.
The biggest visual transformation came from moulding details and wallpaper treatments, adding character and a sense of considered touch. Not only do such details photograph beautifully, but they also immediately capture viewers' attention when they enter the space.
The bedroom was where the design did its most interesting work. A generous wall running the length of the room gave us a real opportunity, and we brought together moulding, a wallpaper feature on the headboard wall, and three artwork panels spaced with intention. The headboard wall became its own zone, providing a personal space to get ready and wind down, which naturally freed the desk to feel like an intentional work-from-home space.
The unit received an offer within a week of our furnishing. Such results are a testament to InStyle Direct’s deep understanding of the client’s target market and the developer who we have a longstanding relationship. The thoughtful use of layout, interiors, and the wall moulding features with the old-money theme, while also offering distinct design tones.
Two-Bed at South Quay Plaza
Postcode: E14
Two-Bed at South Quay Plaza
Postcode: E14
Two-Bed at South Quay Plaza
Postcode: E14
“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”
–Tracy Marks, Overseas AirBnB Host
“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”
–AirBnB Host
“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”
–Real Estate Agency
Learn how we helped properties 'Sell' and 'Let' quickly.
Core Brochure
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Guide for Developers
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Furniture Packages
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Ani M Interiors
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Dressed for Success
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