Rose Gold Package

Royal Eden Docks – A Riverside Revelation in E16

Developer: Mount Anvil
Client: Royal Eden Docks
Postcode: E16
City: London
Services: Gold Furniture Package
Result Achieved: Four furnished apartments let in four days
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Success Stories

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Nurturing vital contacts often requires us to plan and act in a way that will help us be successful in the future rather than just focusing on the present or near future. This means that our products and plans are always ready to be actioned, no matter how long ago the initial approach was made. The case study below explains an example of our philosophy materialising and how we furnished four apartments that successfully let in four days.
Kitchen of Royal Eden Docks Furnished by Instyle Direct

A client who had been introduced to us via Knight Frank’s Hong Kong office signalled that they were looking for assistance with furnishing four of their properties. The apartments in question were in the Mount Anvil development of Royal Eden Docks, and the landlords were based overseas – a detail that required all the design, planning and implementation to be undertaken in the UK but under one roof.

The InStyle Direct team promptly set up mood boards, and the clients were able to go through them and consult with us – all in the time zone and language of their choosing. A potential challenge arose when all the owners chose the same Gold furniture package. Having the same package and colour scheme without any variation deployed in adjacent apartments would risk each unit not having its own identity. Read on to learn how we came up with a solution.

Living area of Royal Eden Docks designed by Instyle Direct

Our design team came up with a timely, creative solution that would stay within budget and attract rental interest. The team achieved this seamlessly using imaginatively varied colour schemes, accessories and window dressings; interior designers Emma and Nicole were able to give each apartment its own unique atmosphere and personality while working from the same Gold furnishing template.

Even the most stylish furniture items can look regimented and austere if used unimaginatively. The design team countered this from the get-go by marrying the typical neutral tones of the new build with softer tones and pastel accents. Sand-coloured sofas with complementary accessories proved to be a good way of making the apartments look comfortable and welcoming without blocking or absorbing any natural light.

Table Decor of Royal Eden Docks Furnished by Instyle Direct

Because the Gold range featured a wide variety of colours and shades, the team was able to effectively mix and match across the four properties, creating difference and contrast. Space was maximised by using slim-profile chairs, and although we offered to install voiles to block out outside noise, the clients were happy with blinds.

The resulting effect was immediate and gratifying. Less than a month after the first mood boards were created, the apartments were ready. It only took four days for all four apartments to be let – an instant success and a clear demonstration of how versatile our furniture packages can be.

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    What Our Customers Say

    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter
    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske
    • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

      Marcel Liekenjie
    • Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

      Andrew Templeton
    • Just used Instyle direct to furnish our rental apartment in London I found them to be extremely professional and competent The whole process ran very smoothly I am very happy... read more

      Tracy Marks
    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

      Rachel Ho
    • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

      Marius Floca
    • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

      Jasmin Amirul
    • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

      Aayushi Madani
    • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

      Khaled Bou Mehdi

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