Haydon development workspace with desk, laptop & plants

Creating Spaces That Sell and Inspire: InStyle Direct’s Journey at the Haydon

Since 2019, the partnership between InStyle Direct and Regal London has been a tale of effortless teamwork, creativity, and a commitment to high-quality design. One of our most esteemed partnerships so far is our involvement in The Haydon project, an exclusive development located in the vibrant centre of Aldgate. At this place, we have turned dreams into reality for those seeking their own home and those with investment smarts, fusing custom luxury with functional sophistication.

Decorative hanging planters and greenery feature at Haydon development

InStyle Direct was instrumental in furnishing over six projects at The Haydon, and their involvement has impacted approximately 100 projects within Regal London’s portfolio. Our tailored-designed furniture packages, bespoke solutions, stylish window treatments, and carefully curated show homes have enhanced the living spaces and increased the market attractiveness to both potential buyers and renters.

We made sure to fulfill every furnishing need and more, whether it was creating stylish interiors for homeowners seeking a touch of London luxury or putting together high-quality basic packs for landlords prioritising rental income.

Red sofa with patterned cushion and knitted throw at Haydon development

Maximising Light, Space, and Style: InStyle Direct’s Vision for The Haydon

Conveniently located just a few minutes from Aldgate Station, The Haydon offers modern city living with excellent design in a prime location. The striking stepped massing, and teardrop-shaped, corrugated aluminium cladding of the building capture its architectural drama, paying homage to the area’s industrial history. Indoors, there is plenty of natural light, privacy is maximised, and the addition of balconies or terraces for many apartments makes the homes both practical and attractive.

InStyle Direct has transformed these homes with Tailored Furniture Packs, thoughtfully selected to provide comprehensive, design-focused solutions. These packs provide an all-encompassing furnishing experience for homeowners and international investors alike. Each item, from luxurious three-seater sofas to statement dining tables and personalised headboards, was carefully chosen to cater to modern global preferences and lifestyles.

Haydon development workspace with desk, laptop & plants
Our bespoke interiors offer a higher design standard for individuals looking for a more specialised approach – from finding unique fabrics to organising unique accessories and artwork. Our window dressings service ensured that every apartment, whether sold or rented, was well-presented to make a lasting impression and generating a feeling of spaciousness and cosiness.

Let’s not forget the show homes. At The Haydon, our expertly staged show apartments helped potential buyers envision their dream lives, reinforcing Regal London’s brand and dramatically boosting interest and accelerated sales.

Woman arranging bar cart in Haydon development living area

From Investment to Inspiration: How InStyle Direct Transforms Developments

Our enduring partnership with Regal London shows we are skilled at enhancing luxury developments with quality, design-focused furnishings. InStyle Direct can find the perfect balance between investment value and lifestyle aspiration, whether owner-occupied homes or stylish rental properties.

Our expert design team rigorously tests and hand-selects only the finest, durable furniture for each project, understanding the practicalities and desires of modern living. We guarantee a hassle-free experience every time with our ethical sourcing, people-first design, and one-stop service for delivery, setup, and waste removal.

We have the expertise to transform spaces into something extraordinary and create homes that sell, rent, and inspire. Get in touch to know more!

FAQ

We design furniture packages for investors to attract quality tenants and enhance the rental appeal of their properties. Our top priority is to ensure that your investment is high-quality, durable, and comes with excellent service.
We specialise in renovating properties, including installing window treatments, in 24-48 hours. Less than 1% of our furniture packages are returned in the first year, showing exceptional quality.
Definitely! Our show homes demonstrate how we transform empty spaces into fully furnished, beautiful houses. We showcase the potential of our clients' homes with custom furniture, stylish window coverings, and a model home setup.
Despite the typical project taking one to two weeks, we can expedite the process and complete a full transformation within 24 to 48 hours for urgent deadlines.

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    What Our Customers Say

    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher
    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher
    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum
    • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

      D C
    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace
    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

      Derick Mendonca
    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square
    • Really met my expectations, good quality of the furnitures !

      Karmen Tsang
    • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

      Aayushi Madani
    • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

      Rasik Mulji

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