How does furniture move between units in a professional Dress to Sell scheme?

After the contract is exchanged and before completion, the developer's sales team notifies InStyle which unit has sold without furniture and names the next unsold unit where that furniture needs to be relocated. Our design team checks the layout and suggests any changes. We then coordinate the relocation and reinstallation, normally completing the physical move within one day and arranging photography of the new unit for marketing.

How long does it take to relocate professional Dress to Sell furniture to a new unit?

For a matching layout, the overall relocation, from planning to completion, is usually done within two weeks of instruction. The physical move is usually done in a day. A different or larger layout may take longer while designers revise the scheme, add furniture and get updated mood boards approved.

Does developer furniture get damaged when it moves between units?

InStyle’s team takes preventative measures to protect furniture during transit and minimise the risk of damage. Depending on the condition of the furniture and the requirements of the new unit, a small refresh of selected items and accessories may be needed to maintain a consistent look. Handling methods are determined by the items being moved.

How many times can a professional Dress to Sell furniture be relocated?

The number of relocations depends on the developer’s requirements and whether the furniture is sold with the property or retained for reuse. Where the developer retains the furniture, it may be relocated multiple times throughout its lifecycle. At Taylor Wimpey’s Coronation Square and Hertford Mills developments, we have relocated furniture at least three or four times over the past year.

Who is responsible for the relocation in a professional Dress to Sell scheme?

InStyle manages it end to end: design checks, protection, transport, reinstallation and photography. The developer's sales team only notifies InStyle of a sale without furniture and identifies the next unit. A relocation charge applies, quoted separately for each move, whether within the development or to another one.

About the Author

After spending several years garnering experience in the retail and real estate business, I joined InStyle Direct in 2013 and have thoroughly enjoyed my work here. As an Associate Director, I assist a diverse group of clients. Whether it is a private homeowner looking for a completely bespoke furnishing solution or a leading developer or estate agent looking to dress properties to meet business objectives, I have worked with all of them. Customer care is an essential part of my role. The ability to gauge client requirements and suggest a tailored solution is a skill I've honed after working on over 500 projects across more than a decade at this company. Another aspect of my work that keeps me motivated is the opportunity to collaborate with talented designers and cutting-edge suppliers worldwide. I guess bringing ideas to life is as stimulating for a property furnishing professional as it is rewarding for our clients. The sheer excitement in a client's voice and expression upon seeing a completely transformed property is priceless and something I strive for on every project I undertake. However, I do have interests outside of design and furnishing as well. When not drafting a client proposal or meeting with designers, I try honing my horse-riding skills or taking a spin class to keep fit. Football and travelling with my family are other passions that keep me going. In my experience as a property furnishing expert with InStyle Direct, I've had the privilege of contributing to several client successes that I'd like to share with you. From exciting results delivered to clients to the furnishing, interior design and refurbishment stories behind them, stay tuned for more.