A Second Home Furnished for Living and Investment Value

A bright luxury penthouse living space at Koa House featuring an amber velvet armchair, a neutral sofa, and floor-to-ceiling glass doors opening onto a balcony with views of modern London architecture

InStyle Direct has successfully delivered many projects at Koa House on Electric Boulevard, part of the prestigious Battersea Power Station development, both with the developer and private owners. When a homeowner approached us to transform their space into an elegant yet homelike second home in London, we focused on tailoring to the client while considering investment potential.

An open-plan apartment view showing a dining area with bouclé chairs leading toward a dark wood entrance door, featuring bespoke decor like a black ribbed vase and a circular wall mirror styled by InStyle Direct

A Holiday Home With Investment Potential

Second residences should generally consider occupier taste, guest usability, and investment potential. This challenged us to balance liveability for multiple-use with potential investment impact, all while keeping costs in check and ensuring timely delivery without compromising quality.

A modern minimalist kitchen and dining area by InStyle Direct featuring white handleless cabinetry, integrated Siemens appliances, and a marble-top dining table with white bouclé chairs and elegant place settings

A Thoughtful Mix of Furniture Packages

Solving challenges through innovative solutions is central to InStyle’s approach, and this project is a perfect example of our combined design and business mindset. Interior designer Emma styled the residence using the Diamond Package, with select Gold Package pieces and outsourced items that seamlessly complement the overall design while optimising costs. Bold statement pieces were softened with layered textures such as throws, cushions, rugs, and woven fabrics to create a warm, lived-in appeal ideal for both everyday living and hosting guests.

We achieved a fully tailored look by mixing the packages and bespoke items while keeping costs at a minimum without compromising quality.

A contemporary living room at Koa House styled by InStyle Direct featuring a neutral sofa with navy and patterned cushions, a large two-panel abstract artwork in earth tones, and a sleek black coffee table with decorative fluted bowls

The Result: Elegant Second Home with Investment Potential

By adopting two distinctive furniture packages, we created a custom look that serves as a comfortable holiday retreat for the owner and their friends and family, while also offering a strong future investment opportunity. This unique cohesion was noted by the client, who deemed our broad skillset a necessity for the purpose. By delivering multi-purpose curated interiors, our team demonstrated how modern design elevates Battersea’s industrial heritage, even on a budget.

For more information on this project, check out the full success story.

Director

Author: Mansi Mehra

I joined InStyle Direct in 2007 after completing my MA in International Business at the University of Westminster. I've worked in every department in my 18 years with the company. In addition to serving the key functions of interior design and furnishing, I've contributed to accounts and logistics that have led me to acquire insights into all aspects of the business. My love for design and home interiors is fuelled by my passion to travel around the world and collect meaningful pieces of art that tell a bigger story. As much as I enjoy adorning my family home in London, I bring the same enthusiasm and energy into ensuring our clients get the best results for the time and money they invest to add value to their residences. My interest in repurposing vintage furniture and recommending high-value decor pieces that add character led me to identify a gap in the luxury market space. We launched Ani M Interiors, our range of high-end, bespoke design and furnishing solutions to address this gap and help clients create completely personalised interiors. I work out of InStyle Direct's Head Office in London, where we have a dedicated team that goes above and beyond to deliver the best results for our clients. As an avid follower of the latest home furnishing and interior design trends, I look forward to using this space and sharing some valuable industry insights and news from around the world.

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