Woodberry Down’s Journey: InStyle Direct Furnishes with Heart and Vision

Woodberry Down isn’t just about stunning waterside views and eco-conscious design; it’s a blueprint for stylish, investment-ready London living. Over the past 11 years, Berkeley and InStyle Direct have collaborated to deliver over 200 beautifully furnished projects across several developments, including 35 at Woodberry Down alone.

This long-standing partnership ensures buyers and landlords receive furnishing solutions tailored to every lifestyle. Our Gold Furniture Packs have proved particularly popular with investors here; 20 high-impact packages have already been installed, helping properties let faster and attract the right tenants. Meanwhile, 10 of our Diamond Furniture Packs have added a personalised, luxurious touch for homeowners keen to create elegant yet affordable homes.

As the next phase launches, Investor Furniture Pack, our most budget-friendly option, is gaining attraction among landlords looking for an effortless rental solution. It’s transforming the lettings market with its value, speed, and style blend. From our compact Investor range to the premium Gold and Diamond collections, InStyle Direct continues enhancing the appeal of Woodberry Down homes, blending practicality with elevated interior design.

A regeneration success story now enters Its grandest phase

Nestled between the calm waters of the West and East Reservoirs and the lush greenery of Finsbury Park, Woodberry Down continues to redefine contemporary waterside living in North London. With over 5,500 new homes planned, this award-winning regeneration by Berkeley is entering its final chapter, shaping up to be the most exciting yet.

Now launching: an exciting new collection of one-, two- and three-bedroom apartments, priced from £557,500 to £1,782,500. A beautifully styled one-bedroom showhome is now open for viewings. Ideally located in Zone 2 on the Piccadilly Line, Woodberry Down offers direct access to King’s Cross in just six minutes—making it a perfect choice for professionals, families, and lovers of city living.

Blending the buzz of city life with peaceful natural surroundings, this development offers calm reservoir views, beautifully landscaped parks, and a strong community spirit. With homes ready to move into this year, you’ll find sleek, modern architecture perfectly complemented by tranquil settings.

For this exciting launch, InStyle Direct continues to furnish a number of the newly completed homes using our Investor Furniture Pack, starting at £3,395. Designed to have your rental property market-ready swiftly and effortlessly, it’s the ideal solution for landlords. For those seeking a more luxurious touch, our Diamond Pack from £5,995 features elegant soft furnishings and carefully selected accessories for a sophisticated finish. To complete the look, bespoke window dressings add the perfect balance of light, privacy, and style.

This final phase is more than just a home; it’s an opportunity to be part of one of London’s most successful regeneration stories.

Beyond furniture: Investing in long-term value

Investors and homeowners want more than just nice furniture—they’re after innovative, stylish solutions that offer long-term value. At Woodberry Down, you’ll find precisely that. With strong rental demand, a 2-year 5% rental guarantee, and real potential for capital growth, it’s an excellent choice for property investment. House prices in the area have increased by 56% over the past ten years and are expected to rise by another 12% in the next five years.

Based on research and feedback, we’ve created our Investor Furniture Packs with care to help you get the best returns. These packs are designed to be cost-effective, practical, and durable—while also being stylish and sustainable. We always put people first, ensuring every pack adds value to your property.

Our furniture solutions—Investor, Gold, Diamond, and Tailored Packs—offer modern, ready-to-go interiors without the hassle. Our in-house designers hand-pick and professionally install everything to meet the highest standards. When you work with us, you’re not just getting a furnished space but investing in a home built for comfort and future value.