An elegant cream sofa at Merina House, styled with blue tie-dye cushions and a striped throw, positioned under two large abstract paintings.

Setting the Standard for Riverside Living with InStyle Direct

Set in the heart of historic Wapping, London Dock by St George (part of the Berkeley Group) redefines modern riverside living in the capital. Designed by Patel Taylor, the masterplan features around 1,800 elegant homes surrounded by 7.5 acres of beautifully landscaped open spaces. Blending striking architecture with boutique shops, leisure venues, and vibrant community spaces, it offers a truly dynamic neighbourhood experience. InStyle Direct adds the perfect finishing touch, bringing each home to life with its expert furnishing and design flair.

A modern home office space at Merina House, London Dock, featuring a light wood desk, a stylish curved wood chair, and a ladder shelf.

Development Progress at London Dock; Styled by InStyle Direct

Between 2016 and 2020, the initial phases of London Dock — including Clipper Wharf, Times House, and Emery Wharf- were completed, transforming the area into a lively riverside destination with landscaped gardens, cafés, and open public spaces. Between 2021 and 2023, new housing blocks and shared community spaces were added, enriching the neighbourhood and elevating the lifestyle experience. In late 2024, the latest phase—Jade Wharf—was launched, featuring 99 elegantly designed apartments ranging from studios to three-bedrooms and achieving impressive off-plan sales.

2025 keeps the momentum going with Kingfisher released at Jade Wharf, as construction moves forward for completion later in the decade. In the future, Buildings G, H, and J will provide about 900 new homes, fulfilling the master plan by 2030.

A bright, Scandi-style bedroom at Merina House, London Dock, styled with a mustard yellow throw and a mix of patterned cushions.

Jade Wharf: The newest phase

Jade Wharf showcases refined, contemporary design with open-plan layouts, large windows, and private balconies or terraces. The interiors of the house have oak herringbone flooring, stone-effect kitchens, and high-quality finishes. Some homes in the Curator’s Collection have app-controlled lighting and smart home technology for added convenience.

Residents have exclusive access to the Mauretania Lounge and London Dock’s on-site amenities, including a gym, spa, swimming pool, cinema, concierge, and landscaped gardens.

Prices start at around £657,500 and range up to £2.3 million, offering a diverse range of options for homeowners and investors.

A comfortable cream sofa with yellow patterned cushions at Merina House, London Dock, set against a large window with panoramic London city views.

Trust InStyle Direct to bring style and efficiency to every home

This large-scale project includes furnishing the finest selection of high-quality new homes within a state-of-the-art setting. To attract the high-end target market, our interior design team selected luxury Diamond Packages, creating a sophisticated aesthetic that aligns with St George’s vision of prestige.

The designers used soft pink accents in many apartments to reflect the youthful and lively vibe of the community. Our experienced, bilingual team used proven interior solutions to increase sales and enhance appeal, leveraging exclusive access to each property’s dimensions and specifications.

In addition to luxury diamond options, we also offer carefully selected Gold Packages tailored to the tenant profile and property value. This customised approach ensures that each apartment achieves the best ROI, with quick turnaround times and consistently high presentation standards.

A sophisticated bedroom at Merina House, London Dock, featuring a tall, dark velvet channel-tufted headboard and botanical print cushions.

Future outlook

The following stages of London Dock will see Buildings H & J deliver 547 homes (43% affordable), alongside new retail and community spaces, while Building G will add 375 apartments currently in design and construction. The full masterplan is expected to be completed around 2030, creating a world-class mixed-use neighbourhood with lasting appeal and strong investment potential.

As always, InStyle Direct is ready to work its furnishing magic in these new phases. With our carefully selected, high-quality furniture and expert design team, you can trust us to bring style and efficiency to every home. Contact us to find out more.

Each project is led by a development-specific project lead like InStyleDirect. We have in-depth knowledge of the development, target audience and available units, ensuring that every detail perfectly aligns with the client's goals.
Our allocated interior designers work directly with London Dock floor plans, so that every design element from furniture layout to lighting, is customised specifically to the space, maximising flow, functionality and appeal.
InStyle Direct provides premium , high end interior solutions that are not just stylish but are strategically crafted for the target tenant profile.
Our solutions are quite effective. In fact, 85% of the properties we have furnished at London Dock were let within 7 days only, showing how the furnishings or design can enhance the market performanceandtenant appeal.

What Our Customers Say

  • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

    Manfred Nuske
  • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

    House of Fisher
  • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

    Zhaleah Qayyum
  • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

    Selwa Al-Hazzaa
  • Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

    Ionut Buciuleac (Benham and Reeves)
  • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

    London Square
  • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

    Rachel Ho
  • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

    Marcel Liekenjie
  • Just used Instyle direct to furnish our rental apartment in London I found them to be extremely professional and competent The whole process ran very smoothly I am very happy... read more

    Tracy Marks
  • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

    Rasik Mulji

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