The Laundry: A Hackney development that features high-quality furnishings

Collaborations between top London developers and leading interior designers have always created opportunities for creativity and growth. The working relationship that we at InStyle Direct enjoy with Regal London is a fine example of how two like-minded industry leaders can provide accommodation of consistently high quality in an ultra-competitive market. A partnership that began in 2019 continues to bear fruit and its latest, much-anticipated iteration – The Laundry – is due to complete soon.

A Hackney property that benefits from bespoke interior design

Located in London Fields, E8, The Laundry is a boutique development that sits in the heart of one of the capital’s most vibrantly creative quarters. The sheer eclectic energy that buzzes around the surrounding Hackney neighbourhood symbolises East London at its most energetic and entrepreneurial. The developers have shrewdly tapped into this ethos of industry and diversity by designing a scheme that overlooks the nearby canal, park and lido, while also being near a thriving artisan market. Made up of 58 one, two and three-bedroom apartments, The Laundry is just two stops away from the City, making it the ideal short-commute option for corporate professionals. An expansive roof garden, bike storage and professional concierge service are available to all residents.

Our property furnishing partnership with Regal London continues to add value

Experienced developers know that getting the development’s location and build quality is only half the task. Stunning interiors, coupled with imaginative use of light, space and colour are also key selling points which fire the imagination of investors, landlords and tenants alike. Having worked with InStyle on prestigious projects like The Clarendon, One St.John’s Wood and Fulton & Fifth, Regal London were confident that their latest build would benefit from a similar level of expertise. Aside from our flair for design, they would be able to rely on our core strengths of extensive research, quick turnaround times and a full understanding of the needs of prospective residents. Add to that an ethical approach to sourcing materials at competitive prices and it’s clear that InStyle would be the perfect fit. InStyle also provides a window dressing service that is ideally suited for showing off apartments in their best light: An important and useful tool for developers looking to stimulate sales.

From furniture packs to bespoke interior design: We’ve got Hackney covered

For the InStyle design team, furnishing an apartment at The Laundry was a matter of building on an already tried and trusted foundation. After installing one of our popular Gold furniture packs in one apartment, they were ready to provide an extra bit of glamour for the next. For this ongoing work, the developers called for bespoke touches which the team expertly provided.

As an alternative to Shoreditch and Hoxton, Hackney has almost the same walk/cycle-to-work convenience and proximity to funky bars and award-winning restaurants. It has definitely become a property hotspot in the sense that its Zone 2 location gives residents access to the best that London has to offer at a reasonable price point.

So, if you wish to learn more about how InStyle Direct’s design service and furnishing packs can help make your property stand out, please get in touch.

What is your relationship with Regal London?

InStyle Direct has enjoyed a five year long working partnership with Regal London and. Our teams have worked on Regal London projects in St John’s Wood, Wembley and most recently, Hackney.

What services do you offer for The Laundry development?

We have provided interior design concepts, bespoke furniture packages and window dressing services.

How do you ensure that your furnishings match the requirements of the Laundry development?

The InStyle Direct sales and design teams are meticulous in their initial research and also in the way that they interact with clients. Mood boards, one-on-one meetings and cost projections are all well in place before any plans are drawn up, with the developer being involved as much as possible.

Why should a developer choose your furnishing services?

High quality products, fast reaction times and a flair for design are only effective if they come with great communication skills and a readiness to be flexible. We combine these traits with an extensive knowledge of what attracts the right type of tenant and what keeps them.

How do you cater to the needs of overseas investors and holiday homeowners?

The international background of our teams has given them unique insight into the way overseas investors see the London property market and the importance of keeping them in the loop with real-time updates is paramount. All situation reports are in the client’s preferred language and at the time of their choosing.

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What Our Customers Say

We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

Cecilia Chan
InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

Ashford Scholes
It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

Lowela V
InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

Heiko M
Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

D C
After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

Zhaleah Qayyum
InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

Derick Mendonca
We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

Roger Leung
I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

Olivia Wang
As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

Katrina Hu