Watson House, Green Quarter

Services: Gold Furniture Package, Window Dressing
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Leading developers run their business to tight schedules. This means that InStyle’s expertise and experience was invaluable in helping them save time and money without forgoing quality. The success of Berkeley’s new development in West London’s Green Quarter has caught the imagination and attention of investors and tenants alike: causing expectations to run high.

When a two-bedroom apartment in the scheme remained unsold after six months, a proactive approach was imperative. Our design team was more than ready to take on the challenge. Interior designer, Rianne Blake and Sales Manager, James McNeill took the lead in finding out just exactly what the target market required, and soon came up with a range of options and solutions that would guarantee a successful sales outcome.

The property exceeded expectations by selling immediately after furnishing was completed!

James McNeill, Associate Director at InStyle Direct

The client specified that the colour scheme for the walls should not include blue or green as per the other units as was keen to differentiate the property from these.

The client’s brief called for ‘bold and interesting’ interiors to make the property stand out and promptly sell. Using our Gold package, we were able to keep costs reasonable. Adding a range of upgraded accessories gave a premium result without the price tag.

– Rianne Blake, Interior Designer at InStyle Direct

Rianne was able to use savings made by using an upgraded, entry-level package to introduce complementary, bespoke window dressings. This carefully managed approach to the budget also enabled the team to upgrade the master bed which to the surprise of many, often makes a generous space appear even larger.

The results were immediate and impressive. The apartment sold straight away, leaving the client more than happy to commission us for further work which we are currently engaged in. Our relationship with Berkeley goes from strength to strength.

 

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    What Our Customers Say

    • Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more

      Cosmecto
    • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

      James Kober
    • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

      Kamil Jakobczyk
    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square
    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

      Georgia Willis
    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      Katrina Hu
    • Fantastic service. Lewis gave me the best advice in persuading me to go for the diamond pack which really made the flat stand out ...so much so the letting... read more

      Margaret Tan
    • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

      Marius Floca
    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter
    • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

      Selwa Al-Hazzaa

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