Watson House, Green Quarter

Services: Gold Furniture Package, Window Dressing
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Leading developers run their business to tight schedules. This means that InStyle’s expertise and experience was invaluable in helping them save time and money without forgoing quality. The success of Berkeley’s new development in West London’s Green Quarter has caught the imagination and attention of investors and tenants alike: causing expectations to run high.

When a two-bedroom apartment in the scheme remained unsold after six months, a proactive approach was imperative. Our design team was more than ready to take on the challenge. Interior designer, Rianne Blake and Sales Manager, James McNeill took the lead in finding out just exactly what the target market required, and soon came up with a range of options and solutions that would guarantee a successful sales outcome.

The property exceeded expectations by selling immediately after furnishing was completed!

James McNeill, Associate Director at InStyle Direct

The client specified that the colour scheme for the walls should not include blue or green as per the other units as was keen to differentiate the property from these.

The client’s brief called for ‘bold and interesting’ interiors to make the property stand out and promptly sell. Using our Gold package, we were able to keep costs reasonable. Adding a range of upgraded accessories gave a premium result without the price tag.

– Rianne Blake, Interior Designer at InStyle Direct

Rianne was able to use savings made by using an upgraded, entry-level package to introduce complementary, bespoke window dressings. This carefully managed approach to the budget also enabled the team to upgrade the master bed which to the surprise of many, often makes a generous space appear even larger.

The results were immediate and impressive. The apartment sold straight away, leaving the client more than happy to commission us for further work which we are currently engaged in. Our relationship with Berkeley goes from strength to strength.

 

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    What Our Customers Say

    • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

      Heiko M
    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square
    • I am very pleased with how the team handled the job. They were on time and had the attention on detail every customer seeks. Great job and keep going!

      Pavlos Vasileiadis
    • Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

      Satish Kapoor
    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca
    • Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

      Ionut Buciuleac (Benham and Reeves)
    • Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more

      Cosmecto
    • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

      DI MAO
    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum
    • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

      Marius Floca

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