Watson House, Green Quarter

Services: Gold Furniture Package, Window Dressing
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Leading developers run their business to tight schedules. This means that InStyle’s expertise and experience was invaluable in helping them save time and money without forgoing quality. The success of Berkeley’s new development in West London’s Green Quarter has caught the imagination and attention of investors and tenants alike: causing expectations to run high.

When a two-bedroom apartment in the scheme remained unsold after six months, a proactive approach was imperative. Our design team was more than ready to take on the challenge. Interior designer, Rianne Blake and Sales Manager, James McNeill took the lead in finding out just exactly what the target market required, and soon came up with a range of options and solutions that would guarantee a successful sales outcome.

The property exceeded expectations by selling immediately after furnishing was completed!

James McNeill, Associate Director at InStyle Direct

The client specified that the colour scheme for the walls should not include blue or green as per the other units as was keen to differentiate the property from these.

The client’s brief called for ‘bold and interesting’ interiors to make the property stand out and promptly sell. Using our Gold package, we were able to keep costs reasonable. Adding a range of upgraded accessories gave a premium result without the price tag.

– Rianne Blake, Interior Designer at InStyle Direct

Rianne was able to use savings made by using an upgraded, entry-level package to introduce complementary, bespoke window dressings. This carefully managed approach to the budget also enabled the team to upgrade the master bed which to the surprise of many, often makes a generous space appear even larger.

The results were immediate and impressive. The apartment sold straight away, leaving the client more than happy to commission us for further work which we are currently engaged in. Our relationship with Berkeley goes from strength to strength.

 

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    What Our Customers Say

    • Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

      Jacob Sullivan
    • Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

      Andrew Templeton
    • It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

      Lowela V
    • I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more

      David Evans
    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher
    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace
    • Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

      Satish Kapoor
    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca
    • I had a very pleasant experience working with Instyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers like... read more

      CY
    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

      Georgia Willis

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    Dressed for Success

    Dressed for Success

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