Watson House, Green Quarter

Services: Gold Furniture Package, Window Dressing
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Leading developers run their business to tight schedules. This means that InStyle’s expertise and experience was invaluable in helping them save time and money without forgoing quality. The success of Berkeley’s new development in West London’s Green Quarter has caught the imagination and attention of investors and tenants alike: causing expectations to run high.

When a two-bedroom apartment in the scheme remained unsold after six months, a proactive approach was imperative. Our design team was more than ready to take on the challenge. Interior designer, Rianne Blake and Sales Manager, James McNeill took the lead in finding out just exactly what the target market required, and soon came up with a range of options and solutions that would guarantee a successful sales outcome.

The property exceeded expectations by selling immediately after furnishing was completed!

James McNeill, Associate Director at InStyle Direct

The client specified that the colour scheme for the walls should not include blue or green as per the other units as was keen to differentiate the property from these.

The client’s brief called for ‘bold and interesting’ interiors to make the property stand out and promptly sell. Using our Gold package, we were able to keep costs reasonable. Adding a range of upgraded accessories gave a premium result without the price tag.

– Rianne Blake, Interior Designer at InStyle Direct

Rianne was able to use savings made by using an upgraded, entry-level package to introduce complementary, bespoke window dressings. This carefully managed approach to the budget also enabled the team to upgrade the master bed which to the surprise of many, often makes a generous space appear even larger.

The results were immediate and impressive. The apartment sold straight away, leaving the client more than happy to commission us for further work which we are currently engaged in. Our relationship with Berkeley goes from strength to strength.

 

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    What Our Customers Say

    • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

      Rasik Mulji
    • Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

      Andrew Templeton
    • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

      Charles Tsai
    • Fantastic service. Lewis gave me the best advice in persuading me to go for the diamond pack which really made the flat stand out ...so much so the letting... read more

      Margaret Tan
    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung
    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang
    • Very nice design and setup. Smooth coordination even we contract InStyle remotely! Thanks.

      Simon Shum
    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan
    • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

      Kamil Jakobczyk
    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

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