Clarendon, St William

In a bid to push the sale of their remaining properties, Property developer, St William, came to InStyle Direct, where we recommended a two-bedroom show apartment in Alington House. The remaining units quickly sold shortly after the showroom installation, thanks to the invaluable sales tool!

Designed to meticulous specifications, the homes throughout the Clarendon development provide an eye-catching blend of contemporary comfort and urban style: part of the new wave of creative energy that is revitalising North London. Maggie, the interior designer for the project, brought the same energy to the property, using fitting accessories and furnishings.

A well-dressed show flat is an essential sales tool for developers as it provides prospective buyers with an indication of the space they have to work with. This is why a property-appropriate layout by an interior designer is so important. It’s often the difference between being snapped up immediately or left on the market for months. We were quick to suggest a suitable furnishing package that would complement the apartment to encourage sales.

The white gold furniture package was chosen for its relatively lighter components, best suited to the somewhat restricted dimensions of the property. In the living area, a 2.5 seat sofa and armchair were used to provide more dining space. Additionally, a window in the master bedroom was offset by a strategically placed collage.

Design-led furniture packages are particularly useful for developers who need to transform restricted spaces into liveable ones. Our interior designer Maggie Halsackda’s ability to meet this challenge within a tight two-week schedule and with minimum disruption was an integral part of the project’s success.

St William was delighted with the quick installation and quick sale of their remaining unit, as a result of timely project coordination.

InStyle Direct is super efficient and catered to all requests and changes. The team is very friendly and very knowledgeable on the ever-changing interior trends.

– Georgia Willis, St William

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What Our Customers Say

  • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

    Xing Zhou - Google Review


  • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

    WJ Hu - Google Review


  • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

    Ashford Scholes - Google Review


  • Really met my expectations, good quality of the furnitures !

    Karmen Tsang - Google Review


  • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

    Kate McLure - Google Review


  • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

    Manfred Nuske - Google Review


  • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

    DI MAO - Google Review


  • Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

    Satish Kapoor - Google Review


  • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

    Roger Leung - Google Review


  • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

    Georgia Willis - Google Review


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