High-End Holiday Home for Homeowner

point west

A South Kensington commission located on top of SW7’s high-end amenities called for equally luxurious upgrades. The two-bedroom apartment was in urgent need of functional and aesthetic improvements, which were rolled out under the management of Lead Designer, Samera Sarouri and Project Manager, Amar Tufaill.

Our client wanted their home to reflect the district’s artistic vibe and briefed that each room be different in terms of colour palette and design identity. An eclectic approach can easily lose focus if due care is not taken. However, InStyle’s experienced team was confident they could create the client’s vision on budget and on time.

Efficiency & Luxury

refurbishment services

The client’s wish was to transform this recently purchased 973 sq. ft property into a stylish, modern family home required our high-end interior design and refurbishment service, which was completed under our high-end Ani M division that specialises in substantial luxury transformations.

After purchasing the property in Point West, our client immediately wanted to dramatically upgrade his newly-purchased two-bedroom, 973 sq. ft apartment, so we got to work very quickly. Although in need of a thorough update that required heavy refurbishment work, the client was sold by the property’s potential and idyllic, highly sought-after location.

Openness & Segregated Spaces

Point west interior design project

The client was advised to divide the kitchen and living room areas for multiple benefits that impacted function and aesthetics. Initially, the client did not wish for partitioning as it was the open-plan design that sold the property to him in the first place, feeling that it provided the illusion of more space. Our best-of-both-worlds solution was a crittal-style glass partition. This required permission from the building manager that InStyle Direct managed on the client’s behalf.

Tailored to the Client

high-end interior design

In the early moodboard phases, Samera ensured that certain details remained consistent throughout, ensuring a cohesive design with room’s possessing their own identity. The rooms were thoughtfully redecorated to reflect the client’s eclectic tastes and interests with the addition of bespoke furniture, curtains and built-in wardrobes. Refurb work included a full rewire and fitting of feature spotlights and a chandelier. In addition, high-quality wooden flooring was laid throughout the apartment.

bespoke interior design

We used multiple types of patterns, fabrics and colours, yet ensured that small details such as hardware finishes gave the property a feeling of cohesion and continuity by remaining consistent. We also used textured wallpaper in the entrance’s hallway for that all-important first impression”. – Lead Designer, Samera Sarouri

Managing Contractors

furnishing packages

There was one important non-negotiable on the client’s side – Having become accustomed to his previous, primary Middle East home with Aircon, the client insisted on the installation of full, integrated air conditioning. For the duration of the refurbishment, the team was in constant contact with the building manager and AC contractor to ensure that we stayed within building alteration regulations and that we had all the required paperwork for installation.

The client was delighted that we managed the entire process without his involvement. This is one of the main reasons clients who are based abroad opt for InStyle Direct’s service – An above and beyond approach to project management at no extra cost.

Visit the Point West project profile here.

Author Image

Associate Director

Author: Max Prychidko

I joined InStyle Direct way back in 2008, starting my career as a Design Assistant. However, in the 17 years since then, I've honed my design skills and gathered the experience to take over as Head of Design Head and finally achieve my current role as an Associate Director. While working here, I have had the opportunity to help numerous clients create stylish and highly functional interiors that appeal to the rental market and homeowners alike. These experiences have helped me add immense value to my design knowledge and understanding of the property market. The design style I usually follow is minimalism and the use of clean lines that lead to uncluttered space and a timeless aesthetic. My objective is to enhance the property's visual experience, indoor comfort, and convenience to its optimum level. This approach helps tap the right tenant audiences and motivates private landlords and BTR developers to create stand-out interiors. The years I've spent in the interior design and furnishing industry have helped me gather valuable insights into what styles work best when putting together appealing interiors for the rental market. If you are a landlord, estate agent or BTR developer, stay tuned for my exciting design-led blogs.

Read more

Read less

Recent Post

From Dated to Dashing: The Apartment Transformation of an...

An overseas homeowner from Kuwait approached us with a vision to reimagine their dated, impractical apartment in South West London...

Read More

Four Furnished Show Homes Sold: A Success Story with...

Despite the high demand, selling homes speedily in London's thriving property market remains a priority for developers. Selling a flat...

Read More

From Fabric To Finish: How InStyle Direct Delivers Flawless...

Whether optimising the natural light indoors, improving energy efficiency, maintaining privacy or enhancing aesthetic appeal, window dressings play a crucial...

Read More

Get in Touch

    Please select atleast one.

    What is 8 x 6 ?

    Core Services

    View Instyle Brochure

    High-End Services

    VIEW ANI M BROCHURE