Dynham Road, West Hampstead

Ani M by InStyle Direct conducted a full and extensive refurbishment for a London apartment in West Hampstead.

The high-end refurbishment for the semi-detached Victorian house was renovated in a period-appropriate fashion while maximising space with a fresh, contemporary approach.

The overseas client needed their newly-purchased holiday home to be stripped back to its shell, fire-safe, rewired and replastered, with new flooring, heating and plumbing installed, finishes with the finest interior design. The client instilled full trust in the InStyle Direct team to manage the entire project from afar.

The team selected colour and patterns that provided a neoclassical feel. The crisp white colour scheme was accented with navy blue; noted on the upholstery of living area sofa and clever touches throughout the space such as the patterned fabric of the chairs and objets d’art on the shelves, mantelpiece and tables.

As the dining and kitchen area share an open plan space, it was important for the interior design to make each area feel separate yet in harmony. The sweeping clean lines of the Italian dining table and chairs, sideboard and coffee table link the areas while maximising space.

Careful consideration was given to the window dressings. For the window overlooking the kitchen, a simple, fabric blind allows for privacy and everyday usage while the window overlooking the dining area was dressed in swathes of matching fabric for a grand statement.

A chandelier serves as the focal point to the room without cluttering the floor space; its gleaming glass arms bounce sunlight around the space helping it to feel large and airy.

The colour scheme of white, navy blue and fawn continues into the bedroom to create a sense of harmony throughout the apartment and help the space to feel larger. Bespoke wardrobes were handmade to complement the bedside tables sourced by our furnishing specialists in keeping with the neoclassical aesthetic.

The beds and windows in the bedrooms were dressed sumptuously to create a sense of comfort and luxury. A special, narrow radiator was sourced to fit beneath the near floor to ceiling Victorian-style sash windows.

The clever interior design maximised the space while creating the perfect balance between period and modern architecture. The clients were delighted with the result and the smooth workflow, irrespective of the distance and time difference.

“The apartment’s decor has a smart modern aesthetic that nestles perfectly in its Victorian surroundings- a restoration with a contemporary touch.”
– Severina Oborotova, Senior Interior Designer at InStyle Direct

Project Video

Project Video

What Our Customers Say

  • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

    Aayushi Madani - Google Review


  • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

    Rishford Rathor - Google Review


  • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

    Charles Tsai - Google Review


  • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

    Ashford Scholes - Google Review


  • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

    Laura Dee - Google Review


  • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

    Jasmin Amirul - Google Review


  • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

    London Square - Google Review


  • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

    Rachel Ho - Google Review


  • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

    Derick Mendonca - Google Review


  • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

    Katrina Hu - Google Review


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