About the Author

I joined InStyle Direct in 2007 after completing my MA in International Business at the University of Westminster. I've worked in every department in my 18 years with the company. In addition to serving the key functions of interior design and furnishing, I've contributed to accounts and logistics that have led me to acquire insights into all aspects of the business. My love for design and home interiors is fuelled by my passion to travel around the world and collect meaningful pieces of art that tell a bigger story. As much as I enjoy adorning my family home in London, I bring the same enthusiasm and energy into ensuring our clients get the best results for the time and money they invest to add value to their residences. My interest in repurposing vintage furniture and recommending high-value decor pieces that add character led me to identify a gap in the luxury market space. We launched Ani M Interiors, our range of high-end, bespoke design and furnishing solutions to address this gap and help clients create completely personalised interiors. I work out of InStyle Direct's Head Office in London, where we have a dedicated team that goes above and beyond to deliver the best results for our clients. As an avid follower of the latest home furnishing and interior design trends, I look forward to using this space and sharing some valuable industry insights and news from around the world.

Interior Design is a Necessity, Not a Luxury...

Your property investment is more than just the square footage that you own; it is an important asset with untapped potential waiting to be maximised. Just as you’d hire professionals for financial p...
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Where to Rent or Invest in London: Finding Your Family Home in Top School Catchment A...

For families relocating to London or investors seeking areas with a strong rental appeal, school catchment areas are a crucial consideration. While proximity to schools is a key concern, understanding...
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Kitchen Designs that Double Monthly Rents: Trialled & Tested By Us...

Kitchens have long been described as the heart of the home. Previously reserved for owner-occupiers, entertainment-worthy kitchens are now increasingly expected by tenants too. Despite this, the kitch...
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Styling Tips for Every Room: Why Coordinated Furniture and Window Dressings Matter...

Whether it’s a homeowner decorating their home, a landlord preparing a rental property or a developer staging a show home, most people decorate their home in sections or room by room. A cosy sofa in...
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13 Fresh Designer Tips for Styling a Small House in 2025...

Working within space and layout constraints can be tricky when furnishing or decorating a smaller unit, such as a studio, Manhattan-style or compact one-bedroom apartment in London. You may like to in...
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Biggest Interior Mistakes When Selling a Property and What You Should Do Instead...

While your property’s size, location and on-site amenities are crucial in influencing buyer decisions, these are default features you would have little or no control over when pushing for a sale...
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Why Furnishing Matters: A Smart Investor’s Guide to Faster Rentals and Higher ROI...

Despite London’s property market being highly sought-after for delivering exceptional returns, many landlords, investors, and developers still face issues such as void periods and slow sales. Ac...
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How to Design & Furnish Your Airbnb for Better Bookings and Higher Returns...

The demand for serviced apartments and short-term holiday lets has increased considerably over the past few years, giving stiff competition to traditional hotels. Whether it’s the convenience of...
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Outdoor Furnishing Packages to Maximise London City Living...

Our packages are flexible in size, style and season. While we ensure that furnishings are timeless, seasonal accessories and add-ons are the perfect way to make a significant impact with little spend....
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From Fabric To Finish: How InStyle Direct Delivers Flawless Window Dressings for Ever...

Whether optimising the natural light indoors, improving energy efficiency, maintaining privacy or enhancing aesthetic appeal, window dressings play a crucial role in every home. They are also essentia...
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