Once all the apartments in a new development are ready for occupancy, delays in getting them sold can be a challenge for the developer looking to recover costs and maximise returns. While setting up a couple of show homes to attract buyers is a great option for the beginning, this method is always best coupled with furnishing the stock units.
At InStyle Direct, we help London developers transform empty stock units into ready-to-move-in homes. Our recent project in White City, where we furnished 11 units and achieved 100% sales within a month, shows how developers can meet their sales targets by partnering with the right furniture specialist using the correct approach.
Why stock units need a different approach
Unlike marketing show homes used to inspire buyers before or during the launch of a new scheme, furnishing completed units is the most effective way to quickly and cost-effectively sell remaining units. Although cost-effective, the quality of the furniture is never compromised, which proves to be a big selling point for buyers who are always very quick to note this.
Faster turnarounds, smarter budgets
Furnishing stock units is a time-sensitive task, as developers need to schedule multiple viewings to fast-track sales and meet their monthly or quarterly targets. For the 11 units in White City, our designers picked our ready-to-install Gold Furniture Pack, starting at just £3,995 + VAT. With just a few days allotted for each unit, our team managed to furnish all units in less than a month, meeting the developer’s tight deadline.
How furnishing stock apartments builds buyer confidence
For many buyers, especially overseas investors or homeowners looking to maximise rental income or move in immediately, furnishing an apartment after purchase may be a cost concern. Alternatively, buying a professionally furnished apartment saves them both time and money as buyers no longer need to source furniture independently from retailers. Additionally, the appeal of a design-led furnished apartment is a bigger boost to buyer confidence and morale.
Case in point: 11 apartments in W2
Having worked with many leading London developers, including this particular developer in White City, our designers were quick to understand the brief and get approvals. While the developer opted for our embellished Gold Pack, all the apartments needed to be ready for viewings within a month. Despite the tight deadline, we completed the entire project on time, resulting in the quick sale of all 11 units.
How developers benefit from stock unit furnishing
For developers targeting a wider audience, such as students, working professionals, and overseas investors, who may want to avoid the hassle and costs associated with furnishing, an already furnished home is always the best sales tool. By incentivising home purchases with high-quality, design-led furniture, developers can easily sell all their remaining units quickly, as our client at White City did.
Closing thoughts
It is easier for buyers and investors to visualise living in or renting out a fully furnished, ready-to-move-in home compared to a blank canvas. The cost and time-saving benefits of working with a furnishing expert are invaluable for developers looking to reduce their unsold inventory and boost sales.
Similar to this project at White City, we have many success stories across London, where we’ve helped developers, investors and landlords achieve quick results through thoughtful furnishings and quality service. Contact us today to learn more about furnishing the remaining units at your development.
