The Auria is a desirable residential development by The Peabody Group in the affluent Notting Hill neighbourhood. Its strategic positioning offers convenience and leisure, which makes it a desirable location among young professionals and investors. With expertise in creating show homes and having worked extensively in this area for landlords, developers and homeowners, InStyle was the developer’s choice to push the sale of their properties.
We recently styled a one-bedroom view unit at The Auria to function as a show home. The furnishing was entirely managed by our experienced team, who focused on upholding the aspirational feeling the brand is known for while acknowledging the local context of Notting Hill.
Creating a Timeless Appeal
Our designer Emma created a space that is a blend of functionality and aesthetics. The furnishing style centred around contemporary luxury with a mid-century modern twist to give the space a modern yet timeless appeal.
We chose a warm colour palette, bold textiles and patterns against neutral pieces that created visual layers without overwhelming the layout of the space and added abstract artwork to help break up clean modern lines.
The feature walls, created through strategic painting and wallpapering, became natural focal points that energised the space. The window dressings made with sheer material maximised the intake of natural lighting and added a soft, warm feeling to the ambiance. From abstract artworks, textured cushions, modern lighting fixtures, and elegant dinnerware to tchotchkes, every item added a personality to the space.
Helping the Client Every Step of the Way
Our team’s proactive approach ensured full transparency and complete communication with the client at every stage of the project, from sourcing the materials to coordinating delivery and installations; the client appreciated our efforts and remarked, “It’s very easy working with James and Emma at InStyle.”
The Result: A Show Unit That Stands Out
The fully furnished show home achieved what the client had envisioned: a refined space where potential buyers can envision spending their lives. InStyle Direct’s design-led solutions, seamless management, and strategic planning helped maintain The Auria’s distinctive brand identity from its competition, while highlighting the property’s full potential for prospective clients.
Conclusion: Securing Future Opportunities
This project proves how tactful marketing of show homes goes beyond furniture. It requires a complete understanding of the target market, the locality in which the project is based, and, of course, creating a space that tells a story. The project also opened doors for us for future collaboration, as The Peabody invited us to join their supplier panel.
For more information on the success of this project, please visit our success story
Make Your Show Home Stand Out
If you are a developer working in London’s competitive property market, this project demonstrates how InStyle Direct’s design-led solutions can make a difference in your project.
